Social Media Pubcast by Jon Loomer

My last episode of 2013! Pull up a bar stool...

 

New Infographic

- jonloomer.com/infographic

 

Final Word on Reach

- EdgeRank Checker post

- 12.6% reach in September

- Now 7.7%

- About 3/4 of brands impacted. Some Crushed

- Those crushed typically only sent links to their own site

- Engagement .29% to .26%

- Engagement per fan for Links, .12% to .11%

- Engagement rate for all content types from 3.49% to 3.86%

- Clicks per person reached up from .71% to .85%

 

2013 Resolutions

- Write Less, Publish More

- Ramp up Video

- Phase 2 of Podcast

- More Mobile

- More Products

- More Speaking

- More Help

- More Partnerships

- Be Better
 

Planning for 2014

- Put up or shut up time for Pubcast

- Put up or shut up time for Video

- Hire someone to edit videos

- Scale back to one article, one Pubcast and one video per week

- Build complex campaigns

- Funnels

- Make use of Infusionsoft

- More Infographics

- More training courses

- Update and improve the ones I’ve created

- Look to partner with other big names

- Invest even more in advertising

- Grow to 100k+ HIGHLY RELEVANT fans

- Speak more and better

- Build email list to 50k+

 

 

Please vote for my blog in the Social Media Examiner 2013 Top 10 contest!
http://www.socialmediaexaminer.com 

Direct download: 12-20-13_pubcast.mp3
Category:management and marketing -- posted at: 3:38pm MDT

Pull up a barstool! Here’s this week’s show notes:

 

REACH

- Story in AdAge

 

TWITTER

- Unreasonable Expectations

 

REACHING WITHOUT ENGAGEMENT

- Companies treat social media like billboards

 

MARKETERS LEAVING

- Competition

 

How to Reach More Fans Organically

- When your fans are online (EdgeRank Checker also including this in their tool)

- Post Frequently

- Reshare Old Content

- Produce Highly Engaging Content

- Benefit from Story Bumping

- Build an Audience the Right Way

 

Tell your friends about the Pubcast!

http://www.jonloomer.com/awesome

Direct download: 12-13-13_pubcast.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Pull up a barstool! Here are this week’s show notes:

 

·      Speaking at the Inside Social Marketing conference in NY 12/4/13

o   Social Media Metrics: What Does it all Mean?

§  Measuring ROI

§  Importance of conversion tracking

§  Right column success

·      Facebook’s Link Algorithm Change

o   Traffic to media sites up 170%

o   Update to story bumping

·      My Facebook Offer

o   My findings in fans vs. non fans sales

o   Budgeting strategy for the campaign

o   Utilizing custom audiences

·      Auto-Play Video on Facebook

o   Why I did a 180 on my thoughts about it

o   How Harry Potter ties in to auto play video

·      Targeting email recipients with FBX

o   Using Perfect Audience vs Custom Audeinces

o   How you can use a hidden pixel in your emails to gather info and use for retargeting

o   How you can get a free $70 FBX coupon (link below)

·      Links:


https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/

 

https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/

 

https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/

 

 

Direct download: 12-3-13_pubcast.mp3
Category:management and marketing -- posted at: 11:34pm MDT

Pull up a bar stool! Here's this week's show notes:

 

- Sidebar vs. News Feed vs. Mobile: Click here for the blog post

- Most advertising goes into mobile focus

- FBX

- Why Andrew doesn't recommend ever using a lifetime budget

- What number Andrew recommends is the highest ad frequency you should never pass 

- The new News Feed and why doesn't Jon have it yet?!

 

Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com.

Want to be a referral partner?  Contact Jon at Jon@JonLoomer.com

 

Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks!

Visit: JonLoomer.com/awesome

 

 

 

Direct download: 11-22-13_pubcast.mp3
Category:management and marketing -- posted at: 2:24am MDT

Pop a bottle! Here's this week's show notes:

2 Year Retrospective

* Beginning to Now

* First post: Why I started my Facebook Page. 

* Virtually no engagement the first month.

* First year-plus, experienced some solid growth.

* It wasn’t until this year — Beginning in July — when my business truly took off on Facebook.

* Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI

 

Debate: Facebook is a waste of money

* Forrester report

* An open letter to Mark Zuckerberg

* Survey of 395 marketers

* Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84.

* 16% Reach Complainers. Ugh.

* Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don’t Actually Work

* More than 1Million advertisers. High number of newbies

* Many have it all wrong. How many are building trust and a community? How many just sell?

* Don’t approach Facebook like banner advertising

* Equivalent of passing out fliers or cold calling

* How many are using Custom Audiences, Lookalike Audiences, Power Editor, Conversion Tracking?

Become a featured fan on the Pubcast and have your question answered!

Go to http://www.jonloomer.com/awesome

More Links Mentioned in the Show:

Direct download: 11-6-13_pubcast.mp3
Category:management and marketing -- posted at: 11:55pm MDT

Pull up a barstool! Here's this week's show notes:
 
FB Marketing Advanced University: Insights
•Multiple sections of lessons, from beginner to advanced
•Completely self-serve — Learn at your pace!
•Written lessons
•Video lessons
•A daily assignment to hold you accountable
•The option to subscribe to a different lesson emailed to you every weekday
 
•Define all relevant terms
•Learn how to use the web version of Insights
•Learn how to use Page Level Exports
•Learn how to use Post Level Exports
•Apply what you learned to optimize your content
 
Custom Audiences
— All advertisers now have access through self-serve and Power Editor 
- What They Are
- Creative Uses
- Increase Page Likes
- Extend the reach of posts
- Sell or upgrade a product
- Reach more users with your newsletter (Ian Brodie)
- Target users similar to your subscribers (Lookalike)
- Upcoming ability to target website visitors
- Ethics
- Scraping other pages and groups
 
- Ethics + Why do it??
 
5 Metrics (Social Media Examiner guest post)
 
- Fans Reached
- Engaged Fans
- Post Consumers/Consumptions
- Link Clicks
- Positive Feedback
 
Become a featured fan on the Pubcast!
 
Direct download: 10-30_Pubcast.mp3
Category:management and marketing -- posted at: 5:28pm MDT

Pull up a barstool! Here’s this week’s show notes:

* Why no guests for now

* Featured Fan Segment

- Featured Fan #1: Barry Tubwell
- Q: Paid Post (CPM or oCPM)
- Promoting a Product (CPM or oCPM)

- Featured Fan #2: Cathy
- Q: New client with 7k fans, no engagement
- Sporadic posting
- Christmas coming up, sales
- How to make best use of advertising budget
- Reengage current fans
* How to submit your own question
- jonloomer.com/awesome

* Recharging
- Vacation with the guys
- To the point now where I still make money when I'm not around
- Traffic at an all time high
- Realized I get TONS of emails
- Why I don't respond to everyone
- NO GUILT

* Insights Program is coming

* Website Retargeting Coming to Custom Audiences

* Generate Variations Button 

* The Review Button
* Saved Target Group From an Ad
* Merging Precise Interests and Broad Categories
* Update to Location Targeting

Direct download: Jon_Loomer_Podcast_10-22.mp3
Category:management and marketing -- posted at: 5:23pm MDT

Pull up a barstool! Here’s this week’s show notes:

 

1)    1)  New Featured User Question Segment

 

-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes...

- Premium Support (live chat)

- Better interface for Power Editor

- Allow anyone to access any test feature they want

 

Want to be a featured fan on the Pubcast and have your question answered by Jon?
Click here: jonloomer.com/awesome

 

2)    2) On Vacation/Broken iPhone woes

 

3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app

 

4)    4) Changes to Post Level and Page Level Exports


- IT MATTERS!

- Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback

- Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics

- Post Level: Talking About This, Stories, Viral stats are gone; Nothing New

 

5)    5) Why you need to use Conversion Tracking

- Ad 1 had 773 clicks, $.02 CPC, $.26 CPM

- Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM

- Ad 1 had 13 conversions ($287 value on $31.81 spend)

- Ad 2 had no conversions ($18.41 spend)

 

6)      6) Related links:

https://www.jonloomer.com/2013/10/15/new-facebook-page-level-export/

https://www.jonloomer.com/2013/10/14/facebook-conversion-tracking-example/

https://www.jonloomer.com/2013/10/11/new-facebook-post-level-export/

 

 

Direct download: Jon_Loomer_Podcast_10-15.mp3
Category:management and marketing -- posted at: 1:06am MDT

Show Notes for this week’s Pubcast:

 

Become a Featured Fan on the Pubcast!

Click JonLoomer.com/awesome

 - Subscribe via iTunes

- Review the Pubcast

- Leave a question

 

Transition to Infusionsoft

- I need a VA with Infusionsoft experience!

- email jon@jonloomer.com

 

JonLoomer.com/mini-webinar

- Go sign up!

- 4-4:30p every Wednesday EST

 

Social Media Success Summit

- Public speaking tips

 

Ad Create Flow Updated

- Deja Vu (June 2012)

- Clicks to Website, Website Conversions, Page Post Engagement, Page Likes,

App Installs, App Engagement, Offer Claims, Event Responses

- Clean flow in self-serve ad tool

- Also nice image upload option

- Power Editor: Stupid

- Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS)

- Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers)

- Conversion Specs gone

- Still can use old ads

 

New Insights

- Change to navigation

- Change to Exports

- Favorite stuff

 

3 Facebook Metrics that Don't Mean What You Think They Mean

- Total Reach/Organic Reach

- People Talking About This/Engaged Users

- Post Clicks

 

 

Direct download: Jon_Loomer_Podcast.mp3
Category:management and marketing -- posted at: 6:25pm MDT

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing:

Here are a few things they covered…

  • His upcoming book Social Hustle Surf, and discussion of the value of writing a book
  • A creative way to get a wall-sized whiteboard for free
  • Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed
  • Graph Search change and what it means to users and marketers
  • Editing posts
  • Facebook's longevity versus newer social networks: Will younger people use Facebook in the future?

Links:

Tell your friends about the Pubcast and spread the word!

http://www.jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_Blake.mp3
Category:management and marketing -- posted at: 5:09pm MDT

PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:

  • But first, they had to discuss a little NFL and the Green Bay Packers
  • New Optimization Image Sizes
  • Link thumbnail + stats: – do they lead to more shares and web traffic?
  • New API – Robust search functions and the Twitter model for news events
  • Hashtags Study – What happens with viral reach? How are they best serviced?

Links:

Find Chad:

Twitter: @chadwittman

http://www.edgerankchecker.com

Tell your friends about the Pubcast and spread the word!

 

http://www.jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_Chad_Wittman1.mp3
Category:management and marketing -- posted at: 11:42pm MDT

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!

Also on this episode, Jon discusses his 4 steps on Growth and Contests:

The Challenge: Grow to 20,000 Likes

Step 1: Know Your Value Proposition

Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.

Why should someone like your page? What is interesting about you? What is unique? What value do you provide?

What can you share on a daily basis to make a person's (not FAN's) life better?

Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.

IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS

 

Step 2: Execute that Value Proposition

Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.

Build organically.

 

Step 3: Attract with Ads

Offer something of value that appeals to your target audience in exchange for a like.

Micro targeting

 

Step 4: Contests?

 

Some links:

 

Upcoming Milestones:

- 3,000,000 Page Views

- 20,000 Likes

 

THANK YOU.

- jonloomer.com/coach = 50% off coaching session

- jonloomer.com/power = 50% off Power Editor training program

 

If you like the Pubcast, please tell your friends!

jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_9-20_Solo.mp3
Category:management and marketing -- posted at: 6:25pm MDT

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.

Check out some of the topics he’ll cover in this week's episode:

  • The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
  • How to measure Facebook ad success – what are “silly stats” vs good stats?
  • The 5 stats you need to follow for successful Facebook ad reporting
  • 4 steps to building an effective Facebook sales funnel

Related Links: 

FB Marketing Advanced University: Power Editor updates:

 

 itunes

Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is awesome!

Direct download: Jon_Loomer_Podcast_Solo_9-10.mp3
Category:management and marketing -- posted at: 8:54pm MDT

PUBCAST: Secrets, Strategies and Sales with Amy Porterfield

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.  

Check out some of the topics they'll cover in this week's episode:

  • Amy's secrets and strategies for creating a successful sales funnel
  • Different models for using Facebook ads
  • Turning fans into leads - split testing tabs vs outside landing pages
  • Collecting leads with giveaways and sales pages
  • How to use Facebook Ads to get more fans
  • Podcasting and how to promote a podcast
  • Building an email list vs increasing relevant fans vs selling
  • The recent FB algorithm change
  • Negative feedback - what does it really mean?
  • Timeline promotional strategies

Related Links: 

o    http://www.jonloomer.com/2013/08/21/facebook-ads-roi/

o    http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/

o    http://www.jonloomer.com/2013/06/18/facebook-graph-search-business-examples/

o    http://www.jonloomer.com/2013/03/26/facebook-lookalike-audiences/

o    http://www.jonloomer.com/2013/04/22/facebook-saved-audience-saved-target-group-power-editor/

  • Algorithm Change

http://www.jonloomer.com/2013/08/27/facebook-news-feed-algorithm-memes-asking-for-likes/

  • Negative Feedback

http://www.jonloomer.com/2012/09/13/facebook-page-negative-feedback/

  • Timeline Promotions

http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/

 

 Find Amy:

 "Everything that has taken me a lot of effort has always produced bigger results."

  AmyPorterfield.com

  FB.com/amyporterfield

 

itunes
 
 

 

Direct download: Jon_Loomer_Podcast_Amy_Porterfield.mp3
Category:management and marketing -- posted at: 10:19pm MDT

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast.

Here are a few of the topics we covered this week:

  • Balancing the life of an entrepreneur and fatherhood
  • Making a difference and changing lives
  • Technology and the creation of art
  • Financial security vs. innovation
  • The obsession over stats
  • Storytelling and earning trust

Here are a couple of links mentioned in this episode:

Find Marcus here:

Direct download: Marcus_Sheridan_-_Final_Pubcast.mp3
Category:management and marketing -- posted at: 10:34pm MDT

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it!

Check out some of the topics they'll cover in this week's episode:

  • Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas!
  • Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy?
  • Promotional strategies on Facebook and the FBX platform for retargeting: how does it work? 
  • Pros and cons of using Perfect Audience vs AdRoll for FBX.
  • Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?"
  • Does engagement go up when posting via a mobile device?
     

Related Links: (there's a lot but this is the mecca of useful info!)

Find Chad:

PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course! 

Direct download: Jon_Loomer_Podcast_Chad_Wittman.mp3
Category:management and marketing -- posted at: 9:46pm MDT

PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode:

  • How Brian transitioned into a comedy career after being frustrated working in e-commerce 
  • Choosing your career path and deciding what works for you as a business owner
  • The science behind promoting posts successfully on Facebook
  • 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares
  • Metrics that matter when consulting for a business
  • Why you should never have more than 10 ads in a campaign
  • The decision making process of when to promote a post after it has been created
  • Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump
     
Find Brian:
 

Related Links:

1. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_Brian_Carter.mp3
Category:management and marketing -- posted at: 10:15pm MDT

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping.

So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on.

Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this!

Related Links:

P.S. TWO BIG ANNOUNCEMENTS!

1. Sign up for my free Facebook ads webinar! It's free and space is limited.

2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_8-7-13_Solo.mp3
Category:management and marketing -- posted at: 4:22pm MDT

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us!

Topics discussed:

  • Andrew's background working for the US Congress social media team
  • Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
  • Facebook's mobile success
  • Purchase Intent: Desktop vs Mobile
  • Broad ad placement and ad reporting strategies
  • View Based vs Click Based conversions: What they are and why they're important

Make sure your subscribe, rate and review on iTunes!

Contact Andrew Foxwell:

Twitter: @AndrewFoxwell

Email: andrew@ppcassociates.com

Direct download: Jon_Loomer_Podcast_Andrew_Foxwell.mp3
Category:management and marketing -- posted at: 6:14pm MDT

Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way.

Topics discussed:

  • Background on how I started my own business
  • Overcoming fears and trials as an entrepreneur
  • The strategy behind the creation and promotion of a scalable online product
  • Layout of course materials
  • The importance of Power Editor
  • Placement strategies with Facebook ads
  • Why the boost post feature is a bad idea
  • Important features of Power Editor
  • How you can pre-order my new training course for a 50% discount

Make sure your subscribe, rate and review on iTunes!

Direct download: Jon_Loomer_Podcast_7-26_Solo.mp3
Category:management and marketing -- posted at: 4:15pm MDT

Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode.

Topics discussed:

  • Jason's new gig as Content Marketing Manager for LinkedIn
  • How to maximize LinkedIn as a marketing channel
  • Moving beyond the tired, philosophical approach of marketing and focusin on results
  • How to measure social media ROI
  • Automation tools for advanced marketers
  • 80s hair metal Karaoke

Links mentioned include:

You can find Jason on Twitter (@JasonMillerCA), at RockNRollCocktail.com and soon on the LinkedIn blog.

Make sure your subscribe, rate and review on iTunes!

Direct download: JasonMiller2.mp3
Category:management and marketing -- posted at: 10:51pm MDT

Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers.

Here are a few topics that were covered:

  • 1,000 Posts and Lessons Learned
  • Blogging Strategies: How many times per week and why?
  • Avoiding Burnout

And a few links that were mentioned:

Here's how you can find Heidi:

Don't forget to subscribe, rate and review on iTunes!

Direct download: Jon_Loomer_Podcast_Heidi_Cohen.mp3
Category:management and marketing -- posted at: 11:06pm MDT

PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith

Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite. Here are some of the topics we covered:

  • How she went from start in 2008 to 100,000 Fans now on Facebook
  • Facebook hashtags and dispelling the myths of hashtag privacy
  • The conflicts between the removal of the 20% text rule and good design for cover photos
  • Mari's Facebook advertising strategy (and how Jon promotes posts)
  • The exciting news about changes to the Facebook ads manager reports
  • Facebook changes in general -- are they for the better?
  • If Facebook blew up tomorrow, what would she or Jon do?

Here are a couple other things we mentioned related to Mari's business:

Here's where you can find Mari:

P.S. Tabsite sponsored this episode, which means you can get 33% off of one year of any membership for their product to create contests and deal apps to increase engagement on your Facebook page. Just go to TabSite.com/podcast and use the promo code PODCAST!

Direct download: Mari_Smith.mp3
Category:management and marketing -- posted at: 12:57am MDT

My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics...

The Life of an Entrepreneur and Life/Work Balance

The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do.

My life has been incredibly busy lately, and a big reason for that is baseball. I'm a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I've had.

This busy baseball season came at the expense of business. I simply didn't have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right?

That said, I am working on the redesign of my site. I'll continue to use Genesis Framework, but I am moving to a mobile responsive theme (more on that soon!). 

I'm also working on a new online training program. I've been working on and delaying this for months, but I'm hoping to finally go public soon. I'll be opening for pre-pays shortly, giving early arrivals a big discount. Stay tuned!

If you haven't noticed, I'm making my One-on-One Coaching Sessions a higher priority for my business. This has been a hugely successful program, both for my clients and for my business. Simply go to JonLoomer.com to reserve a session. You'll have 45 minutes to get one-on-one time with me to talk about whatever your issues are with Facebook or content marketing.

Just for listening to today's show, you get a discount. Listen for the promo code!

Facebook Hashtags

The big news is that Facebook has launched hashtags. So, what are they? How should you use them? And what are the problems with hashtags? I discuss these things in great detail.

 

Tools I Use

 

People often ask me about what tools I use or recommend that make my Facebook marketing easier. I wrote a post on this, but here are the main ones and a short description:

 

ShortStack: What I've used for a year and a half to build all of my Facebook tabs. Love this tool!

 

AgoraPulse: Can be used for creating tabs, community management and a whole lot more. I use it for data analysis.

 

PerfectAudience: One of the tools I use to create FBX -- Facebook retargeted ads. This is the future of Facebook marketing. Use this link to get a free $70 trial -- this covers the ads themselves, too!

 

AdRoll: Another service that I use to create FBX ads. Use this link to get a free $60 trial that covers everything including the ads.

 

PropelAd: Helps you understand which posts you should promote based on interaction. I also use this to get alerts when posts are doing especially well.

 

PostPlanner: This tool has been a lifesaver for me regarding bulk scheduling Facebook posts. But also great for many problems associated with Facebook community management and content development.

 

Sit back and enjoy. CHEERS!

Direct download: Pubcast_0626.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search.

Here are a few of the topics we covered:

  • The dangers of hashtag spam
  • The great potential of Facebook hashtags for businesses
  • Hashtag best practices
  • Narrow vs. broad hashtags
  • The potential of Graph Search
  • Content marketing and the realities regarding small business
  • Content attracts, media engages and sales processes convert

Here are a few of the links that were mentioned:

You can find Jeff at JeffKorhan.com and @JeffKorhan on Twitter. Also make sure to buy his book, Built-in Social!

Like the Pubcast? Don't forget to subscribe, rate and review!

Direct download: Jeff_Korhan.mp3
Category:management and marketing -- posted at: 11:35pm MDT

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Here are a few topics that we discussed:

Here are a few places you can -- and MUST -- find Danny:

Direct download: Danny_Brown.mp3
Category:management and marketing -- posted at: 12:32am MDT

Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.

Topics in this episode include:

  • Is it smart to repost old content?
  • The most underrated component of EdgeRank
  • Frequency vs. Distribution
  • Using PostPlanner to bulk upload evergreen content
  • Content Engine vs. Google Reader
  • Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!

Direct download: Josh_Parkinson_0606.mp3
Category:management and marketing -- posted at: 11:59pm MDT

PUBCAST: 4 Steps to Going Mobile with Jamie Turner

 

Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics:

  • Marketing schemes to get free beer (seriously!)
  • 4 easy things you can do today to get involved in mobile
  • Apps and WordPress themes to help you go mobile

Throughout this episode, a few links and tools were mentioned. Here they are:

Make sure you follow Jamie's work on on 60SecondMarketer.com and 60SecondCommunications.com. Cheers!

P.S. FREE 93 Page eBook!: Go to JoBarnesOnline.com/fbebook to get your free 93-page eBook featuring Jon, Mari Smith, Amy Porterfield and others. Enjoy!

 

Direct download: Jamie_Turner.mp3
Category:management and marketing -- posted at: 11:19pm MDT

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

  • The advantage of non-profits: Giving people meaning
  • Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
  • Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
  • Promoted Posts

Here are links to a few of the things mentioned on this show:

You can find John in the following places:

Don't forget to subscribe, rate and review on iTunes or wherever you listen!

Direct download: John_Haydon.mp3
Category:management and marketing -- posted at: 12:19pm MDT

PUBCAST: The Best Social Media Marketing Tools with Ian Cleary

Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics:

  • The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months
  • The blogging process and the importance of finding a niche
  • Networking, conferences, book writing, guest blogging and public speaking
  • Ian's favorite tools

Throughout this episode, Ian mentioned several tools. Here they are:

Make sure you follow Ian's work on RazorSocial.com and on Twitter at @IanCleary. Cheers!

P.S. A final chance for an awesome offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: pubcast-ian-cleary.mp3
Category:marketing -- posted at: 11:07pm MDT

Surfer dude and kickass Facebook marketer Blake Jamieson stopped by the virtual bar this week, and we got absolutely drunk on Facebook marketing. On this episode of the Social Media Pubcast, sponsored by TabSite, we talked about the following topics:

  • FBX and measuring ROI
  • News Feed ads and the balance between success and not ticking off users
  • Big time results with mobile install ads
  • Funding his awesome project, Dawn Patrol Truck

Here are a few links that were mentioned on this episode:

Make sure you follow Blake's work in the following places:

Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: Blake_Jamieson.mp3
Category:marketing -- posted at: 11:44pm MDT

Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics:

  • Is EdgeRank an official term?
  • Affinity is built through repeated engagement
  • Comments drive four times the clicks as likes
  • The impact of Negative Feedback on EdgeRank
  • A theory on declining Reach
  • The future of "best time to post"

Make sure you follow Chad's work in the following places:

Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: Chad_Wittman.mp3
Category:management and marketing -- posted at: 11:09pm MDT

This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics:

  • The birth of Grandma Mary
  • The value of social media marketing conferences
  • Power Editor and using it to learn about your subscribers
  • The death of the Notifications Box in the Admin Panel
  • The change to Promoted Posts, removing "Fans Only" option
  • Facebook contests, and the tools Andrea uses (including TabSite!)

Here are some links and articles that were discussed:

You can find Andrea at AndreaVahl.com and on Facebook at FB.com/GrandmaMaryShow. Follow her now!

Direct download: Andrea_Vahl_Pubcast.mp3
Category:management and marketing -- posted at: 10:18pm MDT

Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen!

Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading.

Some links and topics mentioned:

If you liked the Pubcast, don't forget to subscribe, rate and review!

Direct download: Dennis_Yu_Pubcast_417.mp3
Category:management and marketing -- posted at: 1:51am MDT

The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think!

In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including...

Social Media Marketing World

I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming.

Update to Promoted Posts

Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down.

Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS]

Partner Categories

Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature.

Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful

Please Subscribe, Rate and Review! 

I want this to be the biggest, best Facebook marketing podcast anywhere. But the Pubcast can't get there without your help! If you liked it, pelase make sure to subscribe, rate and review.

Thanks for listening! 

Direct download: Social_Media_Pubcast_0412.mp3
Category:management and marketing -- posted at: 10:58pm MDT

Ryan Hanley stopped by the Social Media Pubcast to discuss "Content Warfare" and the battle for attention. This pretty much became a Marcus Sheridan lovefest, but we did find time to talk about some interesting topics that include blogging strategies, effectively using video and the potential impact of Twitter cards.

Links discussed in this episode are below:

Direct download: ryan_hanley.mp3
Category:management and marketing -- posted at: 12:48am MDT

Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening.

Jeff is giving away an ebook on social media marketing, free to my listeners. >> Get that here! <<

Finally, just one last reminder that if you want to master your Facebook metrics, this is your final chance to reserve your seat in the FB Insights Exclusive Workshop. Use promo code FBINSIGHTS to get $100 off!

Direct download: jeff-ferguson.mp3
Category:management and marketing -- posted at: 11:41pm MDT

Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including:

* The new Facebook Timeline and outdated interests
* Scams and annoying Facebook users
* How I think the new News Feed could help Pages that suck
* Why Mike thinks that the Following feed could lead to mass unliking
* How big, beautiful photos could lead to a drop in engagement
* Graph Search, utility vs. creepiness and the evolution of privacy
* We finish our battle over the importance (or lack thereof) regarding Reach

Don't forget to rate, review and subscribe to this Pubcast! 

 

Direct download: mike-maghsoudi-0315.mp3
Category:management and marketing -- posted at: 9:47pm MDT

David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold!

David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they are preparing to launch a very exciting new product. To learn more about the product and how you can help fund it, check out gofundme.com/hubze.

We also covered topics that included Facebook privacy, marketing with your head and of course the new Facebook News Feed and our first impressions.

Also make sure to check out my blog post on Everything You Need to Know About the New Facebook News Feed for all of the details, both for users and marketers.

Direct download: social-media-pubcast-david-foster.mp3
Category:Interview -- posted at: 12:21am MDT

Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success.

We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake's mom does. Blake's mom actually comes up a couple of times in this chat!

Blake and I also take a nice, deep dive into the discussion of metrics; namely Facebook Reach and understanding the metrics that matter for your particular goal. Of course we talk about the reporting bug and our annoyance over that topic as well as sift through the data regarding which types of content are best for generating website traffic -- second guessing what many of us have been doing for quite a while.

If you liked this episode, make sure to subscribe, rate and review since that's the only way I can be found by more listeners. Also be sure to subscribe to my newsletter for regular tips and strategies -- not regurgitated news -- that will keep you ahead of the curve in the Facebook marketing game.

Thanks for listening!

Direct download: blake-jamieson-podcast-0301.mp3
Category:Interview -- posted at: 11:32pm MDT

PUBCAST: Blogging and Email Marketing Strategies -- with Danny Brown

World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of DannyBrown.me -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013, discusses his numerous transformations and why he redesigns as often as he does (he and Jon both built their sites on Genesis) and how he uses his blog to build his business now. We also debate email marketing tools, frequency and strategies as well as the importance of getting unsubscribes. Make sure to check out Danny's new company ArCompany as well as his new book called Influence Marketing, co-written with Sam Fiorella about social influence.

If you enjoyed this podcast, make sure that you do the following:

Direct download: social-media-pubcast-danny-brown.mp3
Category:Interview -- posted at: 10:55pm MDT

Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner, an awesome tool that helps you do just that. Josh with a glass of cognac, a bottle of Smithwick's in my hand, we also took a few minutes to talk about music (check out Josh's band kONTRAdICTION).

Direct download: social-media-pubcast-021513.mp3
Category:Interview -- posted at: 10:34am MDT

Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post he wrote that inspired the discussion). The two also discuss money keywords and the importance (or lack thereof) of short blog posts or videos.

Marcus has been a major influence on Jon's career during the past year, and is the main reason this podcast was created in the first place. Make sure you follow Marcus' blog at TheSalesLion.com for brutally honest and entertaining posts that will help you improve your content marketing. You can also find him on Twitter (@TheSalesLion) or listen to his podcast called Mad Marketing with The Sales Lion.

Direct download: podcast35-marcus-sheridan.mp3
Category:Interview -- posted at: 3:29pm MDT

Jon breaks down the seven turning points that led to his being named to the Social Media Examiner Top 10 Blogs of 2013 list. For more on his story, read this blog post.

Direct download: Podcast35.mp3
Category:management and marketing -- posted at: 6:00am MDT

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