Social Media Pubcast by Jon Loomer

Topics:

 

  • Website User Custom Audience (HUGE!)
  • Why you shouldn’t build a business entirely through Facebook
  • You’re more than a marketer
  • Continuing to build my business
  • Sign up for my weekly mini-webinar

 

 

Website Custom Audiences: http://jonloomer.com/wca 

You're More Than a Marketer

Why You Shouldn't Build a Business Entirely through Facebook

 

Sign up for my weekly Mini-Webinar

Direct download: 1-28-14_1.mp3
Category:management and marketing -- posted at: 8:05pm MST

Chris Brogan:

Owner Magazine (Publisher)

Human Business Works (CEO/President)

Keynote Speaker

Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google

New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith)

Lives in Mass

Blogged since 1998

Podcast:  The Human Business Way

 

Recorded podcasts and launched small media network in 2006

Affiliates and disclosures

 

Podcast: How are you using it?

 

My Goals Don’t Care

- “It’s easy for them”

-  Making excuses

 

How to Network at Business Events

1. How do I help other people succeed?

 

2. How do I grow my business?

Direct download: Chris_Brogan.mp3
Category:management and marketing -- posted at: 10:47pm MST

Is Facebook Organic Reach under reported?

 

Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting

* Twitter Ads

* Facebook Interest Targeting

* Buying likes, trading likes/reciprocation, Fan Page Friday, Favors

* Waters down interest targeting

* If your page has a bunch of irrelevant likes and I target your audience, it impacts my results

* Bad for users —- irrelevant ads

 

No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads

* Warned since June of 2013

* All ads will have social context going forward

* Ad Image Cropping

* Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors

* Unified Interests

 

* Geographic Targeting (inclusion/exclusion)

 

Please rate and review the Pubcast on iTunes!

Click here: Pubcast on iTunes

Direct download: 1-11-14_podcast.mp3
Category:management and marketing -- posted at: 11:40pm MST

COACHING

-jonloomer.com/coach

 

LAS VEGAS NMX

 

REFLECTING ON 2+ YEARS

 

GOALS FOR 2014

 

1. Share More Frequently

 

2. Establish a Facebook Sales Funnel

 

3. Target email subscribers with link shares

 

4. Retarget website visitors

 

5. Create a Saved Target Group in Power Editor

 

6. Try oCPM (again)

 

7. Try the Sidebar (again)

 

8. Track Conversions

 

9. Create an Online Offer

 

10. Create a saved facebook ad report

 

11. Confirm referral traffic in Google Analytics

 

12. Download your post level export

 

13. Compare link click data based on post type

 

14. Define success without using reach

 

 

 

PLEASE SUBSCRIBE/RATE ON iTUNES!

Direct download: 1-4-14_podcast.mp3
Category:management and marketing -- posted at: 9:26pm MST

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