Thu, 30 January 2014
Topics:
Website Custom Audiences: http://jonloomer.com/wca Why You Shouldn't Build a Business Entirely through Facebook
Direct download: 1-28-14_1.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:05pm MDT |
Thu, 23 January 2014
PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan
Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast: The Human Business Way
Recorded podcasts and launched small media network in 2006 Affiliates and disclosures
Podcast: How are you using it?
My Goals Don’t Care - “It’s easy for them” - Making excuses
How to Network at Business Events 1. How do I help other people succeed?
2. How do I grow my business?
Direct download: Chris_Brogan.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:47pm MDT |
Wed, 15 January 2014
PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
Is Facebook Organic Reach under reported?
Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting * If your page has a bunch of irrelevant likes and I target your audience, it impacts my results * Bad for users —- irrelevant ads
No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads * Warned since June of 2013 * All ads will have social context going forward * Ad Image Cropping * Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors * Unified Interests
* Geographic Targeting (inclusion/exclusion)
Please rate and review the Pubcast on iTunes! Click here: Pubcast on iTunes
Direct download: 1-11-14_podcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:40pm MDT |
Thu, 9 January 2014
COACHING
LAS VEGAS NMX
REFLECTING ON 2+ YEARS
GOALS FOR 2014
1. Share More Frequently
2. Establish a Facebook Sales Funnel
3. Target email subscribers with link shares
4. Retarget website visitors
5. Create a Saved Target Group in Power Editor
6. Try oCPM (again)
7. Try the Sidebar (again)
8. Track Conversions
9. Create an Online Offer
10. Create a saved facebook ad report
11. Confirm referral traffic in Google Analytics
12. Download your post level export
13. Compare link click data based on post type
14. Define success without using reach
PLEASE SUBSCRIBE/RATE ON iTUNES! |