Wed, 15 January 2014
![]() Is Facebook Organic Reach under reported?
Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting * If your page has a bunch of irrelevant likes and I target your audience, it impacts my results * Bad for users —- irrelevant ads
No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads * Warned since June of 2013 * All ads will have social context going forward * Ad Image Cropping * Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors * Unified Interests
* Geographic Targeting (inclusion/exclusion)
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