In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered.

Cheers!

This is the audio version for the blog post found at jonloomer.com/facebook-custom-conversions.

Jon invites JR on the show and they get DEEP and introspective!

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

This is the audio version for the blog post found at jonloomer.com/landing-only.

JR puts Jon on the spot about his blogging process and how he built it up so successfully.

Jon also gives a shoutout to a family friend who is going through some tough times. Positive thoughts for our little man Trevor, who had brain surgery on Wednesday!

This is the audio version for the blog post found at jonloomer.com/brands.

This is the audio version for the blog post found at jonloomer.com/see-first

This is the audio version for the blog post found at jonloomer.com/lead-ads.

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

This is the audio version for the blog post found at jonloomer.com/scratch.

This week's Pubcast focused on the following topics:

• 1 Year of the Membership
• A New Project
• Importance of Doing What You Love
• Where I’m Going
• Staying Focused

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!

This is the audio version for the blog post found at jonloomer.com/fan-visit.

In this episode of the Social Media Pubcast, Jon covers the following:

• Some numbers just aren't that important
• How much do fans still matter?
• Stop caring so much about the 20% rule!

This is the audio version for the blog post found at jonloomer.com/fans-matter.

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:

• Instant Articles: Are they good or bad for marketers?
• View Tags
• "Call Now" Button
• Changes to Events

Enjoy!

This is the audio version for the blog post found at jonloomer.com/convert.

In this episode of the Pubcast, the following topics were covered:

• 180 Days WCA
• Rejected Facebook Ad
• Convert With Confidence
• Video Experiment

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded!

Themes this week:

1. Accountability
2. Recommitting
3. Asking for Help

This is the audio version for the blog post found at jonloomer.com/bid.

Join Jon and Andrew Foxwell as they talk about the following:

• Time management
• How entrepreneurs earn time off
• Facebook's latest algorithm update
• Is organic reach REALLY down to 2.6%?
• Is there a Facebook ads bubble?

Following are the main topics for this episode:

• On baseball and remembering why we do what we do
• On seeing the fruits of our labor
• Reflecting on SMMW 2015 and public speaking
• Early returns on a new business model

This is the audio version for the blog post found at jonloomer.com/location.

This is the audio version for the blog post found at jonloomer.com/shares.

This is the audio version for the blog post found at jonloomer.com/fb-targeting.

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

This is the audio version for the blog post found at jonloomer.com/links

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

This is the audio version of the blog post found at jonloomer.com/long.

This is the audio version for the blog post found at jonloomer.com/rules.

In this episode of the Social Media Pubcast, Jon talks about the following:

• Quietly rolling out a new business model
• Stop boring your loyal readers in the name of the click!
• Playing the "long game" and proof of it's effectivness

This is the audio version for the blog post found at jonloomer.com/rs.

In this episode of the Pubcast, Jon talks about the following:

Pirated Content

• Should you care?
• What should you do?
• What does it say about your customers?

Raising Prices

• How should you communicate it?
• When should you raise prices?

Importance of Auditing

• What Jon stumbled on
• What you should audit

Highlights of the Experiment

This is the audio version for the blog post found at jonloomer.com/dynamic.

In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!

This is the audio version for the blog post found at jonloomer.com/multi-product.

In this week's episode, I covered the following topics...

• Lists: The good and the bad
• Bad reviews and what to do about them
• Course focused to membership focused
• The battle with pricing
• Latest on the Experiment

This is the audio version for the blog post found at jonloomer.com/dead.

• Why?
• History
• What?
• • Parallax Pro
  • New logo tweak
  • New featured images
  • Mashshare
  • Commenting
  • Support
  • TOO MUCH FACE?

• Falling out of love with Infusionsoft
• PHC site moving
• PHC Revamp (more content)
• Referral Program
• Fewer Courses

• Multi-product ads
• Partner Category Cleanup
• No More Unpublished Posts?

This is the audio version for the blog post found at jonloomer.com/promote-podcast.

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

• The Green Bay Packers debacle, and parallels to business
• The future of video on Facebook
• A closer look at Jon's Facebook ads experiment
• The value of Lookalikes and a hidden gem

This is the audio version for the blog post found at jonloomer.com/ctr.

JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content. 

Jon also has a special message for a small friend who could use some positive thoughts.