Mon, 25 February 2019
In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered.
Direct download: Fundamentals-feb2019-Pub.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:34pm MST |
Wed, 18 November 2015
This is the audio version for the blog post found at jonloomer.com/facebook-custom-conversions.
Direct download: Custom_Conversions_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:05pm MST |
Fri, 6 November 2015
Jon invites JR on the show and they get DEEP and introspective!
Direct download: 11-03-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08pm MST |
Sun, 25 October 2015
Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!
Direct download: 10-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:15pm MST |
Fri, 2 October 2015
Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.
Direct download: 9-29-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:04am MST |
Thu, 24 September 2015
Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.
Direct download: 9-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32pm MST |
Fri, 18 September 2015
Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!
Direct download: 9-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:28am MST |
Fri, 28 August 2015
Direct download: 8-28-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:25pm MST |
Fri, 14 August 2015
This is the audio version for the blog post found at jonloomer.com/landing-only.
Direct download: Landing_Only_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:05am MST |
Thu, 13 August 2015
Direct download: 8-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:02pm MST |
Fri, 7 August 2015
JR puts Jon on the spot about his blogging process and how he built it up so successfully. Jon also gives a shoutout to a family friend who is going through some tough times. Positive thoughts for our little man Trevor, who had brain surgery on Wednesday!
Direct download: 8-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:56am MST |
Fri, 31 July 2015
This is the audio version for the blog post found at jonloomer.com/brands.
Direct download: Missed_Opportunity_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:33am MST |
Thu, 23 July 2015
This is the audio version for the blog post found at jonloomer.com/see-first
Direct download: See_First_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:33pm MST |
Fri, 26 June 2015
This is the audio version for the blog post found at jonloomer.com/lead-ads.
Direct download: Lead_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:20am MST |
Thu, 18 June 2015
In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.
Direct download: 6-16-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:44pm MST |
Tue, 16 June 2015
This is the audio version for the blog post found at jonloomer.com/scratch.
Direct download: Built_From_Scratch_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:18pm MST |
Fri, 12 June 2015
This week's Pubcast focused on the following topics:
Direct download: 6-9-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:20pm MST |
Wed, 3 June 2015
Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!
Direct download: 6-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:47pm MST |
Sun, 31 May 2015
This is the audio version for the blog post found at jonloomer.com/fan-visit.
Direct download: Fan_Visit_Conversion_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:02pm MST |
Fri, 29 May 2015
In this episode of the Social Media Pubcast, Jon covers the following:
Direct download: 5-26-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:34am MST |
Tue, 26 May 2015
This is the audio version for the blog post found at jonloomer.com/fans-matter.
Direct download: Fans_Matter_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:53pm MST |
Fri, 22 May 2015
Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:
Enjoy!
Direct download: 5-19-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:56am MST |
Wed, 20 May 2015
This is the audio version for the blog post found at jonloomer.com/convert.
Direct download: Convert_Factors_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:09pm MST |
Fri, 15 May 2015
In this episode of the Pubcast, the following topics were covered:
Direct download: 5-12-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MST |
Thu, 7 May 2015
On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded! Themes this week: 1. Accountability If you want to speed ahead, here is when you can find different topics: 4:30 "I don't know" mindset and quitting Thanks for listening!
Direct download: 5-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:29pm MST |
Wed, 6 May 2015
This is the audio version for the blog post found at jonloomer.com/bid.
Direct download: Bidding_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:29am MST |
Fri, 24 April 2015
Join Jon and Andrew Foxwell as they talk about the following: • Time management
Direct download: 4-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:47am MST |
Thu, 16 April 2015
Following are the main topics for this episode:
Direct download: 4-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:33pm MST |
Tue, 14 April 2015
This is the audio version for the blog post found at jonloomer.com/location.
Direct download: Location_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:06pm MST |
Tue, 7 April 2015
This is the audio version for the blog post found at jonloomer.com/shares.
Direct download: Faceboocalypse_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:12am MST |
Tue, 31 March 2015
This is the audio version for the blog post found at jonloomer.com/fb-targeting.
Direct download: Targeting_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08am MST |
Mon, 30 March 2015
Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.
Direct download: 3-27-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:38pm MST |
Mon, 23 March 2015
This is the audio version for the blog post found at jonloomer.com/links
Direct download: Locowise_Post_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:07pm MST |
Wed, 18 March 2015
Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.
Direct download: 3-17-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:41pm MST |
Mon, 16 March 2015
This is the audio version of the blog post found at jonloomer.com/long.
Direct download: Long_Game_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:46pm MST |
Fri, 13 March 2015
Preparing to Speak
- I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation.
- DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute)
- Pick a topic you have talked about before and are passionate about.
- Break it down into a pain, a story and a solution.
- Create an outline first and slides second.
- Ask the audience questions. Get them involved.
- Plan everything but also plan for spontaneity
- Limit the text on each slide. Use slides as a guide to keep you on track, not as the entire content.
- SOMEONE SHOULD NOT BE ABLE TO LOOK AT THE SLIDES AND NO EXACTLY WHAT YOU SPOKE ABOUT!
- Do something fun, entertaining or unexpected.
- Write and re-write. Practice by yourself and for someone else. And edit again. Time it.
On SMMW 15
- So awesome.
- Everyone going to be there.
- This time I’m going to have friends with me — RECOMMENDED for shy, antisocial types!
- Go to stuff, but don’t feel like you need to go to everything!
- BE SOCIAL!
- Have a plan!
- Planning on quick “Pubcast” style interviews.
- No real expectations, except that I expect to enjoy myself!
On Vacations, Relaxing and LETTING GO
- I’m going to get as much work done as I can before leaving
- I’m going to do as little work as I can when I’m there
- Seeing the sights with my family
- Not going to be cooped up in a room
- I will do less. Something will slip. And it will be OKAY.
- It’s also why I have a team. My business will not implode.
- If you don’t have a team now, work towards having one — or work towards having some sort of backup plan when you’re away — so you can enjoy it!
On how you must be motivated by more than money
- Baseball season
- Every decision I make is with this time of year in mind (partnerships, public speaking, traveling, commitments)
- You must decide what motivates you. Envision what you desire and envision the motivation — the big way — and allow it to guide you.
- This weekend, my boys’ baseball seasons officially get under way. And our lives are about to get crazy.
- I work from home because of this time of year.
- I started my own business because of this time of year.
- I rarely travel because of this time of year.
- I have created a scalable business that requires less of my time, less maintenance, less production because of this time of the year.
On creating an environment that is perfect for production
- I have a cluttered desk.
- I share an office with my family.
- The office has a glass door and sits immediately outside the entryway to the house from the garage.
- New office is downstairs, away from everyone.
- New office will combine video studio, audio studio and writing/production.
- New office will have one big, empty white wall for recording, carpet for sound absorption.
- New office will have a standing desk, beanbag chair and treadmill.
- New office will be DECLUTTERED and have only what I need to be productive.
- It doesn’t mean designing a new room. But create a space for production, free of distractions.
Direct download: 3-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:22am MST |
Tue, 10 March 2015
This is the audio version for the blog post found at jonloomer.com/rules.
Direct download: Facebook_Ads_Guidelines_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:40am MST |
Fri, 6 March 2015
In this episode of the Social Media Pubcast, Jon talks about the following:
Direct download: 3-6-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32am MST |
Tue, 3 March 2015
This is the audio version for the blog post found at jonloomer.com/rs.
Direct download: Relevance_Score_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:21am MST |
Fri, 27 February 2015
In this episode of the Pubcast, Jon talks about the following:
Pirated Content
Raising Prices
Importance of Auditing
Highlights of the Experiment
Direct download: 2-24-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:01am MST |
Mon, 23 February 2015
This is the audio version for the blog post found at jonloomer.com/dynamic.
Direct download: Dynamic_Product_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:00pm MST |
Wed, 18 February 2015
In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!
Direct download: 2-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:25pm MST |
Mon, 16 February 2015
This is the audio version for the blog post found at jonloomer.com/multi-product.
Direct download: Multi-Product_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:42pm MST |
Fri, 13 February 2015
In this week's episode, I covered the following topics...
Direct download: 2-13-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MST |
Thu, 5 February 2015
In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.
Direct download: 2-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:51pm MST |
Tue, 3 February 2015
This is the audio version for the blog post found at jonloomer.com/dead.
Direct download: Reach_Dead_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:53am MST |
Thu, 29 January 2015
Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...
The Redesign
More Plans
Updates to Power Editor
Direct download: 1-30-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:25am MST |
Sun, 25 January 2015
This is the audio version for the blog post found at jonloomer.com/promote-podcast.
Direct download: Promote_Podcast_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:08pm MST |
Wed, 21 January 2015
On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:
Direct download: 1-21-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:04am MST |
Mon, 19 January 2015
This is the audio version for the blog post found at jonloomer.com/ctr.
Direct download: Facebook_CTR_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:45pm MST |
Thu, 14 August 2014
JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content. Jon also has a special message for a small friend who could use some positive thoughts.
Direct download: 8-12-14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:52am MST |