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Syndication

Wed, 4 May 2022
Meta Needs Frequency Capping for More Optimization Options

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.

Direct download: Pubcast_Shot_-_Meta_Needs_Frequency_Capping_for_More_Optimization_Options.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT