Social Media Pubcast by Jon Loomer

My last episode of 2013! Pull up a bar stool...

 

New Infographic

- jonloomer.com/infographic

 

Final Word on Reach

- EdgeRank Checker post

- 12.6% reach in September

- Now 7.7%

- About 3/4 of brands impacted. Some Crushed

- Those crushed typically only sent links to their own site

- Engagement .29% to .26%

- Engagement per fan for Links, .12% to .11%

- Engagement rate for all content types from 3.49% to 3.86%

- Clicks per person reached up from .71% to .85%

 

2013 Resolutions

- Write Less, Publish More

- Ramp up Video

- Phase 2 of Podcast

- More Mobile

- More Products

- More Speaking

- More Help

- More Partnerships

- Be Better
 

Planning for 2014

- Put up or shut up time for Pubcast

- Put up or shut up time for Video

- Hire someone to edit videos

- Scale back to one article, one Pubcast and one video per week

- Build complex campaigns

- Funnels

- Make use of Infusionsoft

- More Infographics

- More training courses

- Update and improve the ones I’ve created

- Look to partner with other big names

- Invest even more in advertising

- Grow to 100k+ HIGHLY RELEVANT fans

- Speak more and better

- Build email list to 50k+

 

 

Please vote for my blog in the Social Media Examiner 2013 Top 10 contest!
http://www.socialmediaexaminer.com 

Direct download: 12-20-13_pubcast.mp3
Category:management and marketing -- posted at: 3:38pm MDT

Pull up a barstool! Here’s this week’s show notes:

 

REACH

- Story in AdAge

 

TWITTER

- Unreasonable Expectations

 

REACHING WITHOUT ENGAGEMENT

- Companies treat social media like billboards

 

MARKETERS LEAVING

- Competition

 

How to Reach More Fans Organically

- When your fans are online (EdgeRank Checker also including this in their tool)

- Post Frequently

- Reshare Old Content

- Produce Highly Engaging Content

- Benefit from Story Bumping

- Build an Audience the Right Way

 

Tell your friends about the Pubcast!

http://www.jonloomer.com/awesome

Direct download: 12-13-13_pubcast.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Pull up a barstool! Here are this week’s show notes:

 

·      Speaking at the Inside Social Marketing conference in NY 12/4/13

o   Social Media Metrics: What Does it all Mean?

§  Measuring ROI

§  Importance of conversion tracking

§  Right column success

·      Facebook’s Link Algorithm Change

o   Traffic to media sites up 170%

o   Update to story bumping

·      My Facebook Offer

o   My findings in fans vs. non fans sales

o   Budgeting strategy for the campaign

o   Utilizing custom audiences

·      Auto-Play Video on Facebook

o   Why I did a 180 on my thoughts about it

o   How Harry Potter ties in to auto play video

·      Targeting email recipients with FBX

o   Using Perfect Audience vs Custom Audeinces

o   How you can use a hidden pixel in your emails to gather info and use for retargeting

o   How you can get a free $70 FBX coupon (link below)

·      Links:


https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/

 

https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/

 

https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/

 

 

Direct download: 12-3-13_pubcast.mp3
Category:management and marketing -- posted at: 11:34pm MDT

Pull up a bar stool! Here's this week's show notes:

 

- Sidebar vs. News Feed vs. Mobile: Click here for the blog post

- Most advertising goes into mobile focus

- FBX

- Why Andrew doesn't recommend ever using a lifetime budget

- What number Andrew recommends is the highest ad frequency you should never pass 

- The new News Feed and why doesn't Jon have it yet?!

 

Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com.

Want to be a referral partner?  Contact Jon at Jon@JonLoomer.com

 

Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks!

Visit: JonLoomer.com/awesome

 

 

 

Direct download: 11-22-13_pubcast.mp3
Category:management and marketing -- posted at: 2:24am MDT

Pop a bottle! Here's this week's show notes:

2 Year Retrospective

* Beginning to Now

* First post: Why I started my Facebook Page. 

* Virtually no engagement the first month.

* First year-plus, experienced some solid growth.

* It wasn’t until this year — Beginning in July — when my business truly took off on Facebook.

* Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI

 

Debate: Facebook is a waste of money

* Forrester report

* An open letter to Mark Zuckerberg

* Survey of 395 marketers

* Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84.

* 16% Reach Complainers. Ugh.

* Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don’t Actually Work

* More than 1Million advertisers. High number of newbies

* Many have it all wrong. How many are building trust and a community? How many just sell?

* Don’t approach Facebook like banner advertising

* Equivalent of passing out fliers or cold calling

* How many are using Custom Audiences, Lookalike Audiences, Power Editor, Conversion Tracking?

Become a featured fan on the Pubcast and have your question answered!

Go to http://www.jonloomer.com/awesome

More Links Mentioned in the Show:

Direct download: 11-6-13_pubcast.mp3
Category:management and marketing -- posted at: 11:55pm MDT

Pull up a barstool! Here's this week's show notes:
 
FB Marketing Advanced University: Insights
•Multiple sections of lessons, from beginner to advanced
•Completely self-serve — Learn at your pace!
•Written lessons
•Video lessons
•A daily assignment to hold you accountable
•The option to subscribe to a different lesson emailed to you every weekday
 
•Define all relevant terms
•Learn how to use the web version of Insights
•Learn how to use Page Level Exports
•Learn how to use Post Level Exports
•Apply what you learned to optimize your content
 
Custom Audiences
— All advertisers now have access through self-serve and Power Editor 
- What They Are
- Creative Uses
- Increase Page Likes
- Extend the reach of posts
- Sell or upgrade a product
- Reach more users with your newsletter (Ian Brodie)
- Target users similar to your subscribers (Lookalike)
- Upcoming ability to target website visitors
- Ethics
- Scraping other pages and groups
 
- Ethics + Why do it??
 
5 Metrics (Social Media Examiner guest post)
 
- Fans Reached
- Engaged Fans
- Post Consumers/Consumptions
- Link Clicks
- Positive Feedback
 
Become a featured fan on the Pubcast!
 
Direct download: 10-30_Pubcast.mp3
Category:management and marketing -- posted at: 5:28pm MDT

Pull up a barstool! Here’s this week’s show notes:

* Why no guests for now

* Featured Fan Segment

- Featured Fan #1: Barry Tubwell
- Q: Paid Post (CPM or oCPM)
- Promoting a Product (CPM or oCPM)

- Featured Fan #2: Cathy
- Q: New client with 7k fans, no engagement
- Sporadic posting
- Christmas coming up, sales
- How to make best use of advertising budget
- Reengage current fans
* How to submit your own question
- jonloomer.com/awesome

* Recharging
- Vacation with the guys
- To the point now where I still make money when I'm not around
- Traffic at an all time high
- Realized I get TONS of emails
- Why I don't respond to everyone
- NO GUILT

* Insights Program is coming

* Website Retargeting Coming to Custom Audiences

* Generate Variations Button 

* The Review Button
* Saved Target Group From an Ad
* Merging Precise Interests and Broad Categories
* Update to Location Targeting

Direct download: Jon_Loomer_Podcast_10-22.mp3
Category:management and marketing -- posted at: 5:23pm MDT

Pull up a barstool! Here’s this week’s show notes:

 

1)    1)  New Featured User Question Segment

 

-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes...

- Premium Support (live chat)

- Better interface for Power Editor

- Allow anyone to access any test feature they want

 

Want to be a featured fan on the Pubcast and have your question answered by Jon?
Click here: jonloomer.com/awesome

 

2)    2) On Vacation/Broken iPhone woes

 

3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app

 

4)    4) Changes to Post Level and Page Level Exports


- IT MATTERS!

- Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback

- Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics

- Post Level: Talking About This, Stories, Viral stats are gone; Nothing New

 

5)    5) Why you need to use Conversion Tracking

- Ad 1 had 773 clicks, $.02 CPC, $.26 CPM

- Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM

- Ad 1 had 13 conversions ($287 value on $31.81 spend)

- Ad 2 had no conversions ($18.41 spend)

 

6)      6) Related links:

https://www.jonloomer.com/2013/10/15/new-facebook-page-level-export/

https://www.jonloomer.com/2013/10/14/facebook-conversion-tracking-example/

https://www.jonloomer.com/2013/10/11/new-facebook-post-level-export/

 

 

Direct download: Jon_Loomer_Podcast_10-15.mp3
Category:management and marketing -- posted at: 1:06am MDT

Show Notes for this week’s Pubcast:

 

Become a Featured Fan on the Pubcast!

Click JonLoomer.com/awesome

 - Subscribe via iTunes

- Review the Pubcast

- Leave a question

 

Transition to Infusionsoft

- I need a VA with Infusionsoft experience!

- email jon@jonloomer.com

 

JonLoomer.com/mini-webinar

- Go sign up!

- 4-4:30p every Wednesday EST

 

Social Media Success Summit

- Public speaking tips

 

Ad Create Flow Updated

- Deja Vu (June 2012)

- Clicks to Website, Website Conversions, Page Post Engagement, Page Likes,

App Installs, App Engagement, Offer Claims, Event Responses

- Clean flow in self-serve ad tool

- Also nice image upload option

- Power Editor: Stupid

- Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS)

- Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers)

- Conversion Specs gone

- Still can use old ads

 

New Insights

- Change to navigation

- Change to Exports

- Favorite stuff

 

3 Facebook Metrics that Don't Mean What You Think They Mean

- Total Reach/Organic Reach

- People Talking About This/Engaged Users

- Post Clicks

 

 

Direct download: Jon_Loomer_Podcast.mp3
Category:management and marketing -- posted at: 6:25pm MDT

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing:

Here are a few things they covered…

  • His upcoming book Social Hustle Surf, and discussion of the value of writing a book
  • A creative way to get a wall-sized whiteboard for free
  • Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed
  • Graph Search change and what it means to users and marketers
  • Editing posts
  • Facebook's longevity versus newer social networks: Will younger people use Facebook in the future?

Links:

Tell your friends about the Pubcast and spread the word!

http://www.jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_Blake.mp3
Category:management and marketing -- posted at: 5:09pm MDT