Social Media Pubcast by Jon Loomer
PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:

  • But first, they had to discuss a little NFL and the Green Bay Packers
  • New Optimization Image Sizes
  • Link thumbnail + stats: – do they lead to more shares and web traffic?
  • New API – Robust search functions and the Twitter model for news events
  • Hashtags Study – What happens with viral reach? How are they best serviced?

Links:

Find Chad:

Twitter: @chadwittman

http://www.edgerankchecker.com

Tell your friends about the Pubcast and spread the word!

 

http://www.jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_Chad_Wittman1.mp3
Category:management and marketing -- posted at: 11:42pm MST

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!

Also on this episode, Jon discusses his 4 steps on Growth and Contests:

The Challenge: Grow to 20,000 Likes

Step 1: Know Your Value Proposition

Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.

Why should someone like your page? What is interesting about you? What is unique? What value do you provide?

What can you share on a daily basis to make a person's (not FAN's) life better?

Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.

IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS

 

Step 2: Execute that Value Proposition

Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.

Build organically.

 

Step 3: Attract with Ads

Offer something of value that appeals to your target audience in exchange for a like.

Micro targeting

 

Step 4: Contests?

 

Some links:

 

Upcoming Milestones:

- 3,000,000 Page Views

- 20,000 Likes

 

THANK YOU.

- jonloomer.com/coach = 50% off coaching session

- jonloomer.com/power = 50% off Power Editor training program

 

If you like the Pubcast, please tell your friends!

jonloomer.com/awesome

Direct download: Jon_Loomer_Podcast_9-20_Solo.mp3
Category:management and marketing -- posted at: 6:25pm MST

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.

Check out some of the topics he’ll cover in this week's episode:

  • The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
  • How to measure Facebook ad success – what are “silly stats” vs good stats?
  • The 5 stats you need to follow for successful Facebook ad reporting
  • 4 steps to building an effective Facebook sales funnel

Related Links: 

FB Marketing Advanced University: Power Editor updates:

 

 itunes

Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is awesome!

Direct download: Jon_Loomer_Podcast_Solo_9-10.mp3
Category:management and marketing -- posted at: 8:54pm MST

PUBCAST: Secrets, Strategies and Sales with Amy Porterfield

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.  

Check out some of the topics they'll cover in this week's episode:

  • Amy's secrets and strategies for creating a successful sales funnel
  • Different models for using Facebook ads
  • Turning fans into leads - split testing tabs vs outside landing pages
  • Collecting leads with giveaways and sales pages
  • How to use Facebook Ads to get more fans
  • Podcasting and how to promote a podcast
  • Building an email list vs increasing relevant fans vs selling
  • The recent FB algorithm change
  • Negative feedback - what does it really mean?
  • Timeline promotional strategies

Related Links: 

o    http://www.jonloomer.com/2013/08/21/facebook-ads-roi/

o    http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/

o    http://www.jonloomer.com/2013/06/18/facebook-graph-search-business-examples/

o    http://www.jonloomer.com/2013/03/26/facebook-lookalike-audiences/

o    http://www.jonloomer.com/2013/04/22/facebook-saved-audience-saved-target-group-power-editor/

  • Algorithm Change

http://www.jonloomer.com/2013/08/27/facebook-news-feed-algorithm-memes-asking-for-likes/

  • Negative Feedback

http://www.jonloomer.com/2012/09/13/facebook-page-negative-feedback/

  • Timeline Promotions

http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/

 

 Find Amy:

 "Everything that has taken me a lot of effort has always produced bigger results."

  AmyPorterfield.com

  FB.com/amyporterfield

 

itunes
 
 

 

Direct download: Jon_Loomer_Podcast_Amy_Porterfield.mp3
Category:management and marketing -- posted at: 10:19pm MST

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