Thu, 19 September 2013
PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests
Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!
Also on this episode, Jon discusses his 4 steps on Growth and Contests:
The Challenge: Grow to 20,000 Likes
Step 1: Know Your Value Proposition
Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.
Why should someone like your page? What is interesting about you? What is unique? What value do you provide?
What can you share on a daily basis to make a person's (not FAN's) life better?
Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.
IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS
Step 2: Execute that Value Proposition
Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.
Step 3: Attract with Ads
Offer something of value that appeals to your target audience in exchange for a like.
Step 4: Contests?
- 3,000,000 Page Views
- 20,000 Likes
- jonloomer.com/coach = 50% off coaching session
- jonloomer.com/power = 50% off Power Editor training program
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