Thu, 28 March 2013
Jeff Ferguson of Fang Digital visited the pubcast today and we got crazy nerdy with stats. We talked about the similarities between what the Moneyball Oakland A's meant to baseball and how social media marketing needs a similar movement to help the industry start focus on the right metrics. We also talked about the dismantling of SEO and how that industry is also in for an awakening.
Jeff is giving away an ebook on social media marketing, free to my listeners. >> Get that here! <<
Finally, just one last reminder that if you want to master your Facebook metrics, this is your final chance to reserve your seat in the FB Insights Exclusive Workshop. Use promo code FBINSIGHTS to get $100 off!
Thu, 14 March 2013
Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including:
* The new Facebook Timeline and outdated interests
Don't forget to rate, review and subscribe to this Pubcast!
Fri, 8 March 2013
David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold!
David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they are preparing to launch a very exciting new product. To learn more about the product and how you can help fund it, check out gofundme.com/hubze.
We also covered topics that included Facebook privacy, marketing with your head and of course the new Facebook News Feed and our first impressions.
Also make sure to check out my blog post on Everything You Need to Know About the New Facebook News Feed for all of the details, both for users and marketers.
Thu, 28 February 2013
Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success.
We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake's mom does. Blake's mom actually comes up a couple of times in this chat!
Blake and I also take a nice, deep dive into the discussion of metrics; namely Facebook Reach and understanding the metrics that matter for your particular goal. Of course we talk about the reporting bug and our annoyance over that topic as well as sift through the data regarding which types of content are best for generating website traffic -- second guessing what many of us have been doing for quite a while.
If you liked this episode, make sure to subscribe, rate and review since that's the only way I can be found by more listeners. Also be sure to subscribe to my newsletter for regular tips and strategies -- not regurgitated news -- that will keep you ahead of the curve in the Facebook marketing game.
Thanks for listening!