The Pubcast with Jon Loomer (management and marketing)

Jon is by himself at the pub this week as he discusses seasonal downturns, immediate plans for 2018, and automated processes. Pull up a barstool...

Direct download: 12-11-17.mp3
Category:management and marketing -- posted at: 9:32pm MDT

JR pulls up to the Pub to ask Jon some philosophical questions about Facebook.

Direct download: 2-22-17.mp3
Category:management and marketing -- posted at: 9:44pm MDT

Jon welcomes Andrew Foxwell back to the Pubcast, and they wrap up 2016 with a look at strategy.

Direct download: 12-9-16.mp3
Category:management and marketing -- posted at: 12:50am MDT

Jon welcomes JR to the pub for the final time in 2016 to discuss copying, stealing and click bait.

Direct download: 12-7-16.mp3
Category:management and marketing -- posted at: 10:49pm MDT

Jon invites JR back to the pub and they contemplate the risks and rewards of brands getting political.

Direct download: 11-16-16.mp3
Category:management and marketing -- posted at: 11:55am MDT

Jon invites JR back to the show to discuss fantasy football draft strategy (why not?) and planning associated with creating the perfect campaign.

Direct download: 8-31-16.mp3
Category:management and marketing -- posted at: 4:09pm MDT

JR takes the wheel and interviews Jon on his childhood: Moving from town to town, his favorite teachers, his first jobs and breakdancing.

Direct download: 6-22-16.mp3
Category:management and marketing -- posted at: 10:15pm MDT

Jon discusses his struggles with time management and how he THINKS he's got it figured out now...

Direct download: 3-22-16.mp3
Category:management and marketing -- posted at: 11:43pm MDT

Direct download: 2-2-16.mp3
Category:management and marketing -- posted at: 5:20pm MDT

This is the audio version for the blog post found at https://www.jonloomer.com/email-facebook-ad-campaigns/

Direct download: Email_and_Facebook_Campaign_Audio.mp3
Category:management and marketing -- posted at: 1:04am MDT

This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/

Direct download: tools-audio.mp3
Category:management and marketing -- posted at: 2:06am MDT

Direct download: 9-9-15.mp3
Category:management and marketing -- posted at: 11:17pm MDT

Jon invites Andrew Foxwell on to the Pubcast this week!

Direct download: 8-18-15.mp3
Category:management and marketing -- posted at: 10:55pm MDT

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:

- ad inventory and how important that is to success

- getting traction for ads early on in a campaign and how to do so

- what to tell clients when something doesn't work right away

- how many adjustments should you make per day in your ads?

- the best way to approach proposals and pitches

- building your network & finding new business

Direct download: 7-21-15.mp3
Category:management and marketing -- posted at: 11:22pm MDT

In this week's Pubcast, Jon covered the following topics:

  • How to message people to get what you want / How not to respond
  • Facebook Video Experiment
  • Workshop/PHC Numbers 
Direct download: 4-27-15.mp3
Category:management and marketing -- posted at: 4:37pm MDT

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/

Direct download: Reach_Frequency_Audio.mp3
Category:management and marketing -- posted at: 10:40pm MDT

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/

Direct download: Facebook_Automotive_Targeting_Audio.mp3
Category:management and marketing -- posted at: 12:02pm MDT

This is the audio version for the blog post found at http://jonloomer.com/program.

Direct download: Referral_Program_Blog_Post_Audio.mp3
Category:management and marketing -- posted at: 11:52pm MDT

This episode was broken down into the following sections:

  • Growing Pains of Business Growth
  • Price Changes: Setting Your Price of Your Products and Services
  • Responding to Your Audience: Working Through Questions and When to Respond.

Some Things to Consider...

Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following:

  • How much time does it take you to create, manage, etc.?
  • What is your time worth to you? Be honest and fair to yourself.
  • What is the market for a similar product or service?
  • How many do you expect to sell?
  • How many do you need to sell at certain price to be worth your while?
  • Who is your target market? Keep in mind your audience may change over time.
  • How much will customers pay?
As you grow, inquiries increase. Weeding out the trolls.
  • Is the question about your product or service?
  • Do people pay for the information that is being requested for free?
  • Is the question reasonable?
  • Do you need help to respond to the reasonable questions?

Raise a glass to growing your business! Need some help to continue to propel your Facebook Marketing? Stop by my blog at jonloomer.com to learn about the lateset Facebook news.

 

Direct download: 4-25-14.mp3
Category:management and marketing -- posted at: 6:28pm MDT

COACHING

-jonloomer.com/coach

 

LAS VEGAS NMX

 

REFLECTING ON 2+ YEARS

 

GOALS FOR 2014

 

1. Share More Frequently

 

2. Establish a Facebook Sales Funnel

 

3. Target email subscribers with link shares

 

4. Retarget website visitors

 

5. Create a Saved Target Group in Power Editor

 

6. Try oCPM (again)

 

7. Try the Sidebar (again)

 

8. Track Conversions

 

9. Create an Online Offer

 

10. Create a saved facebook ad report

 

11. Confirm referral traffic in Google Analytics

 

12. Download your post level export

 

13. Compare link click data based on post type

 

14. Define success without using reach

 

 

 

PLEASE SUBSCRIBE/RATE ON iTUNES!

Direct download: 1-4-14_podcast.mp3
Category:management and marketing -- posted at: 9:26pm MDT

Mike Maghsoudi of PostRocket pulled up a barstool, becoming the first ever two-time guest on the Pubcast. We cover a wide range of topics, including:

* The new Facebook Timeline and outdated interests
* Scams and annoying Facebook users
* How I think the new News Feed could help Pages that suck
* Why Mike thinks that the Following feed could lead to mass unliking
* How big, beautiful photos could lead to a drop in engagement
* Graph Search, utility vs. creepiness and the evolution of privacy
* We finish our battle over the importance (or lack thereof) regarding Reach

Don't forget to rate, review and subscribe to this Pubcast! 

 

Direct download: mike-maghsoudi-0315.mp3
Category:management and marketing -- posted at: 9:47pm MDT

Jon breaks down the seven turning points that led to his being named to the Social Media Examiner Top 10 Blogs of 2013 list. For more on his story, read this blog post.

Direct download: Podcast35.mp3
Category:management and marketing -- posted at: 6:00am MDT

1