Social Media Pubcast by Jon Loomer

This is the audio version for the blog post found at jonloomer.com/interest-targeting.

Direct download: Organic_Post_Interest_Targeting_Audio.mp3
Category:social media marketing -- posted at: 10:59pm MST

This is the audio version for the blog post found at jonloomer.com/naming

Direct download: Naming_Convention_Audio.mp3
Category:social media marketing -- posted at: 2:40pm MST

This is the audio version for the blog post found at jonloomer.com/reports-checklist

Direct download: Ad_Reports_Checklist_Audio.mp3
Category:management and marketing -- posted at: 2:04am MST

This is the audio version for the blog post found at jonloomer.com/remarketing.

Direct download: 8_WCA_Strategies_Audio.mp3
Category:social media marketing -- posted at: 11:20pm MST

This is the audio version for the blog post found at jonloomer.com/quality. To learn more about the workshops that cover Facebook ad reporting I mentioned here, check out the 2015 FB Mastery Workshops here.

Direct download: Click_Quality_Audio.mp3
Category:social media marketing -- posted at: 12:58pm MST

This is the audio version for the blog post found at jonloomer.com/holidays

Direct download: Holiday_Fail_Audio.mp3
Category:social media marketing -- posted at: 4:36pm MST

This is the audio version of the blog post found at jonloomer.com/value

Direct download: Facebook_Post_Value_Audio.mp3
Category:social media marketing -- posted at: 11:03pm MST

This is the audio version of the blog post found at jonloomer.com/quit

Direct download: Quit_Facebook_Audio.mp3
Category:management and marketing -- posted at: 10:39pm MST

This is the audio version for the blog post found at jonloomer.com/fb-promo

Direct download: Promotional_Posts_Audio.mp3
Category:management and marketing -- posted at: 11:53pm MST

This is the audio version for the blog post found at jonloomer.com/unfollow

Direct download: Unfollow_Audio.mp3
Category:management and marketing -- posted at: 12:26am MST

This is the audio version for the blog post found at jonloomer.com/dur.

Direct download: Daily_Unique_Reach_Audio.mp3
Category:management and marketing -- posted at: 11:04am MST

This is the audio version for the blog post found at jonloomer.com/tags.

Direct download: URL_Tags_Post_Audio.mp3
Category:management and marketing -- posted at: 11:26pm MST

This is the audio version for the blog post found at jonloomer.com/copyblogger.

Direct download: Copyblogger_Audio.mp3
Category:management and marketing -- posted at: 3:07pm MST

This is the audio version for the blog post found at jonloomer.com/website-traffic

Direct download: Drive_Website_Traffic_Audio.mp3
Category:management and marketing -- posted at: 12:38pm MST

This is the audio version of the blog post found at jonloomer.com/pixels

Direct download: Multiple_Pixels_Audio.mp3
Category:management and marketing -- posted at: 12:00pm MST

This is the audio version for the blog post found at jonloomer.com/story.

Direct download: My_Story_Audio.mp3
Category:management and marketing -- posted at: 12:22pm MST

This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.

Direct download: 9-24-14.mp3
Category:management and marketing -- posted at: 7:58pm MST

This is the audio version for the blog post found at jonloomer.com/scrape-uid

Direct download: Scrape_UID_Post_Audio.mp3
Category:social media -- posted at: 11:52am MST

This is the audio version for the blog post found at jonloomer.com/multiple-wca

Direct download: Multiple_WCA_Audio.mp3
Category:social media -- posted at: 5:09pm MST

This is the audio version for the blog post found at jonloomer.com/click.

Direct download: Click_Bait_Audio.mp3
Category:social media -- posted at: 12:08pm MST

This is the audio version for the blog post found at jonloomer.com/sets

Direct download: New_Ad_Sets_Audio.mp3
Category:management and marketing -- posted at: 2:18pm MST

JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content. 

Jon also has a special message for a small friend who could use some positive thoughts.

Direct download: 8-12-14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:52am MST

This is the audio version for the blog post found at jonloomer.com/gate

Direct download: Like_Gating_Audio.mp3
Category:social media -- posted at: 2:58pm MST

This is the audio version of the blog post found at jonloomer.com/page-likes.

Direct download: facebook_page_likes_strategies_audio.mp3
Category:social media -- posted at: 3:00am MST

This is the audio version for the blog post found at jonloomer.com/clicks.

Direct download: Clicks_vs_Website_Clicks_Audio.mp3
Category:social media -- posted at: 12:13pm MST

This is the audio version of the blog post found at JonLoomer.com/budget.

Direct download: Facebook_Ad_Budgeting_Audio.mp3
Category:management and marketing -- posted at: 2:50pm MST

Direct download: 6-24-14.mp3
Category:management and marketing -- posted at: 11:36pm MST

This is the audio version for the blog post found at JonLoomer.com/rhc.

Direct download: Audio_for_RHC_Post.mp3
Category:management and marketing -- posted at: 12:25pm MST

Direct download: 6-5-14_1.mp3
Category:management and marketing -- posted at: 4:30pm MST

Direct download: 5-30-14.mp3
Category:management and marketing -- posted at: 4:13pm MST

This is the audio version of the blog post found at jonloomer.com/car.

Direct download: Facebook_Automotive_Targeting_Audio.mp3
Category:management and marketing -- posted at: 12:02pm MST

This is the audio version of the blog post found at jonloomer.com/behavior

Direct download: Behavioral_Targeting_Audio.mp3
Category:management and marketing -- posted at: 11:57am MST

This episode was broken down into the following sections:

  • Starting a Podcast
  • The Equipment Breakdown
  • Creating a Content Strategy
  • What is my Theme?
  • Resources

Creating the foundation of your Podcast:

  • Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience?
  • Start Simple: It can be overwhelming. Learn the basics and experiment.
  • Don't stress over all the details of getting started
  • Create a Budget for Equipment

What kind of Equipment will I need?

Creating a Content Strategy:

  • Consider Having Interviews
  • Audio versions of blog posts
  • Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
  • A Different Direction: Create a Podcast that is different than other content you are providing on your channels
  • Consider Your Target Audience
  • Ask Your Audience! Feedback could lead the way

What is my Theme?

  • Create a theme that stands out
  • Have Fun! Be Yourself.
  • Structure: As you create more podcast add structure for flow to your recording

Bust a Move with Sound!

  • Hire Some Help: Find an expert who can help you with editing and sound effects
  • Sounds Effects: Free and Purchased - Soundsnap

Save your seat for  my upcoming live event on my favorite topic Website Custom Audiences.  Learn more details about the WCA Workshop: Master FB Website Retargeting here

Direct download: 5-16-14.mp3
Category:management and marketing -- posted at: 4:26pm MST

This is the audio version for the blog post found at http://jonloomer.com/more-demographics.

Direct download: More_Demographics_Audio.mp3
Category:management and marketing -- posted at: 1:00pm MST

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!).

The main topic this week is the process of setting up a referral program, broken down as follows:

  • Why He Set Up a Referral Program
  • Struggles
  • How He Set it Up
  • The Program Itself
  • Dealing With Complaints
  • Looking Forward

Pop a bottle! Let's do it...

Direct download: Pubcast_Unplugged.mp3
Category:management and marketing -- posted at: 1:45pm MST

This is the audio version for the blog post found at http://jonloomer.com/program.

Direct download: Referral_Program_Blog_Post_Audio.mp3
Category:management and marketing -- posted at: 11:52pm MST

This is the audio version for the blog post found at jonloomer.com/demographics.

Direct download: Facebook_Ad_Reports_Audio.mp3
Category:management and marketing -- posted at: 11:50am MST

This is the audio version of the blog post found at jonloomer.com/placement.

Direct download: Facebook_Costs_by_Placement.mp3
Category:management and marketing -- posted at: 12:21pm MST

This episode was broken down into the following sections:

  • Growing Pains of Business Growth
  • Price Changes: Setting Your Price of Your Products and Services
  • Responding to Your Audience: Working Through Questions and When to Respond.

Some Things to Consider...

Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following:

  • How much time does it take you to create, manage, etc.?
  • What is your time worth to you? Be honest and fair to yourself.
  • What is the market for a similar product or service?
  • How many do you expect to sell?
  • How many do you need to sell at certain price to be worth your while?
  • Who is your target market? Keep in mind your audience may change over time.
  • How much will customers pay?
As you grow, inquiries increase. Weeding out the trolls.
  • Is the question about your product or service?
  • Do people pay for the information that is being requested for free?
  • Is the question reasonable?
  • Do you need help to respond to the reasonable questions?

Raise a glass to growing your business! Need some help to continue to propel your Facebook Marketing? Stop by my blog at jonloomer.com to learn about the lateset Facebook news.

 

Direct download: 4-25-14.mp3
Category:management and marketing -- posted at: 6:28pm MST

This is the audio version for the blog post found at jonloomer.com/nurture.

Direct download: WCA_Nurture_Sequence_Audio.mp3
Category:management and marketing -- posted at: 12:33pm MST

This episode was broken down into the following sections:

  • The Pubcast: Changing Direction with listeners questions
  • Going Niche
  • Relationship Between Delegating and Business Growth

Some Things to Consider...

Finding your niche. Let's Do It! Make a list:

  • What are you good at?
  • What are you passionate about
  • What is your target audience about? What do they need help with?
  • Where is the opportunity?
  • What niche requires an investment?

Moving on...keep your list going

  • Keep in mind: what are you good at, passionate about, your target audience, your opportunity, and your investment
  • Zero in on 3 niche topics ( aka passion)
  • Assemble a list of 3 questions and 3 problems
  • Assemble a list as long as you can with all the questions that you may be asked
  • Which list is longer? Which do YOU like best?
  • Who will make a financial commitment?

Propel Your Business: When to Delegate to Meet Your Business Growth

Direct download: 4-18-14.mp3
Category:management and marketing -- posted at: 3:23pm MST

This is the audio version of the blog post found at JonLoomer.com/conversion.

Direct download: Facebook_Conversions_Audio.mp3
Category:management and marketing -- posted at: 11:48am MST

This is the audio version of the blog post found at jonloomer.com/peak

Direct download: Non-Peak_Time_Posting_Audio.mp3
Category:management and marketing -- posted at: 11:13pm MST

This episode was broken down into the following sections:

  • Social Media Marketing World Rocks!
  • Tales From My Session
  • A Lesson Learned
  • My Presentation

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

As many know, I offer one-on-one 45 minute coaching sessions to help you create strategies for your Facebook ads campaign. As of April 11, my session price will be increasing to $297 per session.  Book your session today before the price changes next week.

Direct download: 4-4-14.mp3
Category:management and marketing -- posted at: 6:26pm MST

This is the audio version of a blog post that can be found at jonloomer.com/new-lookalike.

Direct download: Facebook_Lookalike_Audio.mp3
Category:management and marketing -- posted at: 1:39am MST

This episode was broken down into the following sections:

  • The Rollout of the New New Newsfeed
  • The Composition of the Newsfeed
  • Reaching Fans Organically

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Connect with Chad on Twitter @chadwittman or check out Edgerank Checker to learn more

Direct download: 3-28-14.mp3
Category:management and marketing -- posted at: 4:59pm MST

This episode was broken down into the following sections:

  • Going Outside of our Comfort Zone
  • Business Structure: Know When to get Help
  • Reaching Milestones: Setting Business Goals
  • My Story

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Social Media Marketing World is almost here! Stop by my session if you are there on March 28th at 2:00 PM. Tweet to me at @jonloomer #SMMW14 to connect!

Tune in to the virtual pub next week for my episode with Chad Wittman of EdgeRank Checker...

Direct download: 3-21-14.mp3
Category:management and marketing -- posted at: 2:37am MST

This episode was broken down into the following sections:

  • The Balancing Act : Baseball vs. Work
  • Facebook Timeline Redesign
  • The "New" Newsfeed
  • Organic Posts are Alive!
  • Save Time: Scheduling Posts

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

 

Direct download: 3-14-14.mp3
Category:management and marketing -- posted at: 2:57am MST

This is the audio version of a blog post that can be found at jonloomer.com/redesign.

Direct download: page-redesign.mp3
Category:management and marketing -- posted at: 12:21pm MST

This is the audio version of the blog post found at jonloomer.com/reach-experiment.

Direct download: Facebook_Reach_Experiment.mp3
Category:management and marketing -- posted at: 3:39am MST

This episode was broken down into the following sections:

  • Balancing Work and Home: It's okay
  • The New Facebook Ad Campaign
  • Facebook Page Tagging

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Master the Facebook Metrics that Matter! There is still time left to join in on FB Marketing Advanced University: Insights progam at half off! 

Direct download: 3-7-14.mp3
Category:management and marketing -- posted at: 11:43pm MST

This is the audio version of the blog post found at jonloomer.com/adsets.

Direct download: AdSets.mp3
Category:management and marketing -- posted at: 11:26pm MST

This is the audio version of a blog post found at jonloomer.com/shiny.

Direct download: Shiny.mp3
Category:management and marketing -- posted at: 12:37pm MST

This episode was broken down into the following sections:

  • WhatsApp Acquisition
  • The Value of Facebook Ads
  • The Power of Website Custom Audiences
  • Using Facebook Ad Reports

[Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"]

Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads.

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Direct download: 2-25-14.mp3
Category:management and marketing -- posted at: 11:59pm MST

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

 

The Death of Facebook Interest Targeting: Shifting Budget Priorities

 

WCA Lookalike: Target Facebook Users Similar to Website Visitors

 

Creating audio version of some blog posts

 

  • What do you think?
Direct download: 2-21-14edit.mp3
Category:management and marketing -- posted at: 2:48pm MST

This is the audio version of a blog post written on JonLoomer.com. Read that post at jonloomer.com/interests.

Direct download: Interest_Targeting_Audio.mp3
Category:management and marketing -- posted at: 8:06pm MST

FACEBOOK CALL TO ACTION BUTTONS

  • What they are
    • Shop Now
    • Learn More
    • Sign Up
    • Book Now
    • Download
  • Why it’s a big deal
  • Creating for ads
  • Creating for organic posts
  • How to use

 

BLOGGING TIPS TO SUCCESS

  • Reflection…
  • TIPS
    • Niche focus!
    • Write consistently — A LOT EARLY
    • Answer a very specific question with your posts
    • Start an email list early
    • Professional theme and design
    • Readability
    • Make it easy to share
    • Funnel into your blog from multiple locations
    • Networking
    • Set Goals

MENTIONED AND RELATED LINKS

 

Direct download: 2-14-14.mp3
Category:marketing -- posted at: 12:35am MST

This is the audio version of a blog post written on JonLoomer.com. Read that post at jonloomer.com/wcalookalike.

Direct download: wca-lookalike-audio.mp3
Category:management and marketing -- posted at: 12:35pm MST

This is a bit of an experiment. The written version of this blog post is found here:

http://jonloomer.com/fraud

Do you like having an audio version? Let me know!

Direct download: FacebookFraudAudio.mp3
Category:management and marketing -- posted at: 6:26pm MST

Purchase tickets to Social Media Marketing World:

bit.ly/jlsmmw

 

SME Top 10

 

- Grateful. Thanks to SME, the judges and YOU!

- Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!

- 300k page views in January

- Diversifying into blog coaching? But how?

- How does this change things? Does it at all?

 

IMPACT OF WCA

 

- Cut CPL in half

- Strategies

- Build Likes

- Drive Traffic

- Increase sales

 

IMPORTANCE OF EMAIL LIST

 

TOTAL

13,326

FB Referrals

23,000

From My FB Page

11,869

 

 

MONTHLY REACH AND FREQUENCY DISTRIBUTION

 

15 posts in January that reached (TOTAL) 1200 - 1999 people

- out of 32k - 36k fans

- 3.75% - 5.5%

 

Daily Total Reach Totals

- All between 10k - 35k

 

28 Days Organic Reach

- 102,073

 

28 Days Total Reach

 

- 695,223

 

Frequency Distribution

 

1

 2

 3

 4

 5

 6-10

 11-20

21+

386,899

 115,648

 54,372

 31,371

 19,623

 41,828

 22,284  

23,198

Direct download: 2-7-14.mp3
Category:management and marketing -- posted at: 2:27am MST

Topics:

 

  • Website User Custom Audience (HUGE!)
  • Why you shouldn’t build a business entirely through Facebook
  • You’re more than a marketer
  • Continuing to build my business
  • Sign up for my weekly mini-webinar

 

 

Website Custom Audiences: http://jonloomer.com/wca 

You're More Than a Marketer

Why You Shouldn't Build a Business Entirely through Facebook

 

Sign up for my weekly Mini-Webinar

Direct download: 1-28-14_1.mp3
Category:management and marketing -- posted at: 8:05pm MST

Chris Brogan:

Owner Magazine (Publisher)

Human Business Works (CEO/President)

Keynote Speaker

Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google

New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith)

Lives in Mass

Blogged since 1998

Podcast:  The Human Business Way

 

Recorded podcasts and launched small media network in 2006

Affiliates and disclosures

 

Podcast: How are you using it?

 

My Goals Don’t Care

- “It’s easy for them”

-  Making excuses

 

How to Network at Business Events

1. How do I help other people succeed?

 

2. How do I grow my business?

Direct download: Chris_Brogan.mp3
Category:management and marketing -- posted at: 10:47pm MST

Is Facebook Organic Reach under reported?

 

Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting

* Twitter Ads

* Facebook Interest Targeting

* Buying likes, trading likes/reciprocation, Fan Page Friday, Favors

* Waters down interest targeting

* If your page has a bunch of irrelevant likes and I target your audience, it impacts my results

* Bad for users —- irrelevant ads

 

No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads

* Warned since June of 2013

* All ads will have social context going forward

* Ad Image Cropping

* Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors

* Unified Interests

 

* Geographic Targeting (inclusion/exclusion)

 

Please rate and review the Pubcast on iTunes!

Click here: Pubcast on iTunes

Direct download: 1-11-14_podcast.mp3
Category:management and marketing -- posted at: 11:40pm MST

COACHING

-jonloomer.com/coach

 

LAS VEGAS NMX

 

REFLECTING ON 2+ YEARS

 

GOALS FOR 2014

 

1. Share More Frequently

 

2. Establish a Facebook Sales Funnel

 

3. Target email subscribers with link shares

 

4. Retarget website visitors

 

5. Create a Saved Target Group in Power Editor

 

6. Try oCPM (again)

 

7. Try the Sidebar (again)

 

8. Track Conversions

 

9. Create an Online Offer

 

10. Create a saved facebook ad report

 

11. Confirm referral traffic in Google Analytics

 

12. Download your post level export

 

13. Compare link click data based on post type

 

14. Define success without using reach

 

 

 

PLEASE SUBSCRIBE/RATE ON iTUNES!

Direct download: 1-4-14_podcast.mp3
Category:management and marketing -- posted at: 9:26pm MST

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