The Pubcast with Jon Loomer

This episode was broken down into the following sections:

  • WhatsApp Acquisition
  • The Value of Facebook Ads
  • The Power of Website Custom Audiences
  • Using Facebook Ad Reports

[Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"]

Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads.

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Direct download: 2-25-14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:59pm MDT

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

 

The Death of Facebook Interest Targeting: Shifting Budget Priorities

 

WCA Lookalike: Target Facebook Users Similar to Website Visitors

 

Creating audio version of some blog posts

 

  • What do you think?
Direct download: 2-21-14edit.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:48pm MDT

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/


FACEBOOK CALL TO ACTION BUTTONS

  • What they are
  • Why it’s a big deal
  • Creating for ads
  • Creating for organic posts
  • How to use

BLOGGING TIPS TO SUCCESS

  • Reflection…
  • TIPS
Direct download: 2-14-14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:35am MDT

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

Direct download: wca-lookalike-audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:35pm MDT

This is a bit of an experiment. The written version of this blog post is found here:

https://www.jonloomer.com/facebook-fraud-response/

Do you like having an audio version? Let me know!

Direct download: FacebookFraudAudio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:26pm MDT

SME Top 10

- Grateful. Thanks to SME, the judges and YOU!

- Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!

- 300k page views in January

- Diversifying into blog coaching? But how?

- How does this change things? Does it at all?

 

IMPACT OF WCA

 

- Cut CPL in half

- Strategies

- Build Likes

- Drive Traffic

- Increase sales

 

IMPORTANCE OF EMAIL LIST

 

MONTHLY REACH AND FREQUENCY DISTRIBUTION

 

15 posts in January that reached (TOTAL) 1200 - 1999 people

- out of 32k - 36k fans

- 3.75% - 5.5%

 

Daily Total Reach Totals

- All between 10k - 35k

 

28 Days Organic Reach

- 102,073

 

28 Days Total Reach

 

- 695,223

 

Frequency Distribution

Direct download: 2-7-14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:27am MDT

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