Tue, 30 May 2023
In a recent report, Meta reported that the percentage of views that included links is down to 7.7%, which is nearly cut in half since the third quarter of 2021. What might explain this? And does it really mean anything?
Direct download: PubcastShot_-_Links_Down.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 25 May 2023
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
Direct download: PubcastShot_-_AEM_Changes_Possible.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 23 May 2023
It would be foolish to ignore Barcelona, Meta's Twitter competitor which is due to drop in June. While Meta doesn't have the best track record with copying competitors, this could be different...
Direct download: PubcastShot_-_Barcelona.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 18 May 2023
If you're a Facebook advertiser, understand the nuance. There are so many factors that determine whether or not your ads are successful, and many of these factors are outside of your control. It's okay to say "It Depends."
Direct download: PubcastShot_-_It_Depends.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 16 May 2023
Meta announced that the average ad price dropped for the fifth straight quarter, year-over-year. How is that possible? Here are five potential explanations...
Direct download: PubcastShot_-_Ad_Costs_Reasons.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 11 May 2023
It doesn't matter what your budget, industry, or product. This approach will work... Right??
Direct download: PubcastShot_-_Guaranteed_Hack.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 9 May 2023
I started my short-form video journey on October 1, 2022. Prior to that point, I mostly used Instagram as an ad placement. From that point forward, I've published more than 250 videos to Instagram Reels. Here's what happened...
Direct download: Pubcast_Shot_-_Instagram_Growth.mp3
Category:short-form videos, tiktok -- posted at: 2:00am MDT |
Thu, 4 May 2023
I've had a YouTube channel since 2012, but I've been very inconsistent with it. While I recently surpassed 15,00 subscribers, much of that came during the first few years. Very little happened on my channel up until November. And then I started publishing my short-form videos there, too.
Direct download: PubcastShot_-_YouTube_Shorts.mp3
Category:short-form videos, tiktok -- posted at: 2:00am MDT |
Tue, 2 May 2023
For the longest time, I would have agreed that it's a bad idea to try to be everywhere, and that you should focus on one or two platforms. That feeling changed with short-form video. Here's why...
Direct download: Pubcast_Shot_-_Should_You_Be_Everywhere.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |