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Syndication

Thu, 25 May 2023
How are Meta's Changes to Aggregated Event Measurement Possible?

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

Direct download: PubcastShot_-_AEM_Changes_Possible.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT