Social Media Pubcast by Jon Loomer
Direct download: 5-30-14.mp3
Category:management and marketing -- posted at: 4:13pm MDT

This is the audio version of the blog post found at jonloomer.com/car.

Direct download: Facebook_Automotive_Targeting_Audio.mp3
Category:management and marketing -- posted at: 12:02pm MDT

This is the audio version of the blog post found at jonloomer.com/behavior

Direct download: Behavioral_Targeting_Audio.mp3
Category:management and marketing -- posted at: 11:57am MDT

This episode was broken down into the following sections:

  • Starting a Podcast
  • The Equipment Breakdown
  • Creating a Content Strategy
  • What is my Theme?
  • Resources

Creating the foundation of your Podcast:

  • Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience?
  • Start Simple: It can be overwhelming. Learn the basics and experiment.
  • Don't stress over all the details of getting started
  • Create a Budget for Equipment

What kind of Equipment will I need?

Creating a Content Strategy:

  • Consider Having Interviews
  • Audio versions of blog posts
  • Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
  • A Different Direction: Create a Podcast that is different than other content you are providing on your channels
  • Consider Your Target Audience
  • Ask Your Audience! Feedback could lead the way

What is my Theme?

  • Create a theme that stands out
  • Have Fun! Be Yourself.
  • Structure: As you create more podcast add structure for flow to your recording

Bust a Move with Sound!

  • Hire Some Help: Find an expert who can help you with editing and sound effects
  • Sounds Effects: Free and Purchased - Soundsnap

Save your seat for  my upcoming live event on my favorite topic Website Custom Audiences.  Learn more details about the WCA Workshop: Master FB Website Retargeting here

Direct download: 5-16-14.mp3
Category:management and marketing -- posted at: 4:26pm MDT

This is the audio version for the blog post found at http://jonloomer.com/more-demographics.

Direct download: More_Demographics_Audio.mp3
Category:management and marketing -- posted at: 1:00pm MDT

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!).

The main topic this week is the process of setting up a referral program, broken down as follows:

  • Why He Set Up a Referral Program
  • Struggles
  • How He Set it Up
  • The Program Itself
  • Dealing With Complaints
  • Looking Forward

Pop a bottle! Let's do it...

Direct download: Pubcast_Unplugged.mp3
Category:management and marketing -- posted at: 1:45pm MDT

This is the audio version for the blog post found at http://jonloomer.com/program.

Direct download: Referral_Program_Blog_Post_Audio.mp3
Category:management and marketing -- posted at: 11:52pm MDT

This is the audio version for the blog post found at jonloomer.com/demographics.

Direct download: Facebook_Ad_Reports_Audio.mp3
Category:management and marketing -- posted at: 11:50am MDT

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