Fri, 20 December 2013
My last episode of 2013! Pull up a barstool... - New Infographic - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own site - Engagement .29% to .26% - Engagement per fan for Links, .12% to .11% - Engagement rate for all content types from 3.49% to 3.86% - Clicks per person reached up from .71% to .85% - 2013 Resolutions - Write Less, Publish More - Ramp up Video - Phase 2 of Podcast - More Mobile - More Products - More Speaking - More Help - More Partnerships - Be Better - Planning for 2014 - Put up or shut up time for Pubcast - Put up or shut up time for Video - Hire someone to edit videos - Scale back to one article, one Pubcast and one video per week - Build complex campaigns - Funnels - Make use of Infusionsoft - More Infographics - More training courses - Update and improve the ones I’ve created - Look to partner with other big names - Invest even more in advertising - Grow to 100k+ HIGHLY RELEVANT fans - Speak more and better - Build email list to 50k+
Direct download: 12-20-13_pubcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 3:38pm MDT |
Thu, 12 December 2013
PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman
Pull up a barstool! Here’s this week’s show notes:
REACH - Story in AdAge
- Unreasonable Expectations
REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards
MARKETERS LEAVING - Competition
How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly Engaging Content - Benefit from Story Bumping - Build an Audience the Right Way Tell your friends about the Pubcast!
Direct download: 12-13-13_pubcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:52pm MDT |
Tue, 3 December 2013
PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video
Pull up a barstool! Here are this week’s show notes:
· Speaking at the Inside Social Marketing conference in NY 12/4/13 o Social Media Metrics: What Does it all Mean? § Measuring ROI § Importance of conversion tracking § Right column success · Facebook’s Link Algorithm Change o Traffic to media sites up 170% o Update to story bumping · My Facebook Offer o My findings in fans vs. non fans sales o Budgeting strategy for the campaign o Utilizing custom audiences · Auto-Play Video on Facebook o Why I did a 180 on my thoughts about it o How Harry Potter ties in to auto play video · Targeting email recipients with FBX o Using Perfect Audience vs Custom Audeinces o How you can use a hidden pixel in your emails to gather info and use for retargeting o How you can get a free $70 FBX coupon (link below) · Links: https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/
https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/
https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/
Direct download: 12-3-13_pubcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:34pm MDT |