Social Media Pubcast by Jon Loomer

My last episode of 2013! Pull up a bar stool...

 

New Infographic

- jonloomer.com/infographic

 

Final Word on Reach

- EdgeRank Checker post

- 12.6% reach in September

- Now 7.7%

- About 3/4 of brands impacted. Some Crushed

- Those crushed typically only sent links to their own site

- Engagement .29% to .26%

- Engagement per fan for Links, .12% to .11%

- Engagement rate for all content types from 3.49% to 3.86%

- Clicks per person reached up from .71% to .85%

 

2013 Resolutions

- Write Less, Publish More

- Ramp up Video

- Phase 2 of Podcast

- More Mobile

- More Products

- More Speaking

- More Help

- More Partnerships

- Be Better
 

Planning for 2014

- Put up or shut up time for Pubcast

- Put up or shut up time for Video

- Hire someone to edit videos

- Scale back to one article, one Pubcast and one video per week

- Build complex campaigns

- Funnels

- Make use of Infusionsoft

- More Infographics

- More training courses

- Update and improve the ones I’ve created

- Look to partner with other big names

- Invest even more in advertising

- Grow to 100k+ HIGHLY RELEVANT fans

- Speak more and better

- Build email list to 50k+

 

 

Please vote for my blog in the Social Media Examiner 2013 Top 10 contest!
http://www.socialmediaexaminer.com 

Direct download: 12-20-13_pubcast.mp3
Category:management and marketing -- posted at: 3:38pm MDT

Pull up a barstool! Here’s this week’s show notes:

 

REACH

- Story in AdAge

 

TWITTER

- Unreasonable Expectations

 

REACHING WITHOUT ENGAGEMENT

- Companies treat social media like billboards

 

MARKETERS LEAVING

- Competition

 

How to Reach More Fans Organically

- When your fans are online (EdgeRank Checker also including this in their tool)

- Post Frequently

- Reshare Old Content

- Produce Highly Engaging Content

- Benefit from Story Bumping

- Build an Audience the Right Way

 

Tell your friends about the Pubcast!

http://www.jonloomer.com/awesome

Direct download: 12-13-13_pubcast.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Pull up a barstool! Here are this week’s show notes:

 

·      Speaking at the Inside Social Marketing conference in NY 12/4/13

o   Social Media Metrics: What Does it all Mean?

§  Measuring ROI

§  Importance of conversion tracking

§  Right column success

·      Facebook’s Link Algorithm Change

o   Traffic to media sites up 170%

o   Update to story bumping

·      My Facebook Offer

o   My findings in fans vs. non fans sales

o   Budgeting strategy for the campaign

o   Utilizing custom audiences

·      Auto-Play Video on Facebook

o   Why I did a 180 on my thoughts about it

o   How Harry Potter ties in to auto play video

·      Targeting email recipients with FBX

o   Using Perfect Audience vs Custom Audeinces

o   How you can use a hidden pixel in your emails to gather info and use for retargeting

o   How you can get a free $70 FBX coupon (link below)

·      Links:


https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/

 

https://www.jonloomer.com/2013/12/01/facebook-autoplay-video-ads/

 

https://www.jonloomer.com/2013/11/19/create-online-facebook-offer/

 

 

Direct download: 12-3-13_pubcast.mp3
Category:management and marketing -- posted at: 11:34pm MDT

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