Social Media Pubcast by Jon Loomer

Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year.

Go here to sign up for the Foxwell Digital Download:

http://foxwelldigital.com/foxwell-digital-download

Direct download: 12-15-15.mp3
Category:management and marketing -- posted at: 12:30am MST

This is the audio version for the blog post found at jonloomer.com/new-facebook-pixel.

Direct download: New_Facebook_Pixel_Audio.mp3
Category:general -- posted at: 12:27am MST

This is the audio version for the blog post found at jonloomer.com/facebook-ads-testing.

Direct download: Facebook_Ads_Testing_Audio.mp3
Category:management and marketing -- posted at: 12:03am MST

Jon invites John Robinson to the pub this week!

Direct download: 12-02-15.mp3
Category:management and marketing -- posted at: 10:51am MST

Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.

Direct download: 11-17-15.mp3
Category:management and marketing -- posted at: 11:39pm MST

This is the audio version for the blog post found at jonloomer.com/facebook-custom-conversions.


Jon invites JR on the show and they get DEEP and introspective!

Direct download: 11-03-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08pm MST

This is the audio version for the blog post found at jonloomer.com/tools.

Direct download: tools-audio.mp3
Category:management and marketing -- posted at: 2:06am MST

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

Direct download: 10-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:15pm MST

This is the audio version for the blog post found at jonloomer.com/loyal.

Direct download: Loyal_Audio.mp3
Category:general -- posted at: 11:34pm MST

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.

Direct download: 10-07-15.mp3
Category:management and marketing -- posted at: 8:27pm MST

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

Direct download: 9-29-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:04am MST

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

Direct download: 9-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32pm MST

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

Direct download: 9-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:28am MST

Direct download: 9-9-15.mp3
Category:management and marketing -- posted at: 11:17pm MST

Direct download: 8-28-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:25pm MST

Jon invites Andrew Foxwell on to the Pubcast this week!

Direct download: 8-18-15.mp3
Category:management and marketing -- posted at: 10:55pm MST

This is the audio version for the blog post found at jonloomer.com/landing-only.

Direct download: Landing_Only_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:05am MST

Direct download: 8-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:02pm MST

JR puts Jon on the spot about his blogging process and how he built it up so successfully.

Jon also gives a shoutout to a family friend who is going through some tough times. Positive thoughts for our little man Trevor, who had brain surgery on Wednesday!

Direct download: 8-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:56am MST

This is the audio version for the blog post found at jonloomer.com/brands.


This is the audio version for the blog post found at jonloomer.com/see-first

Direct download: See_First_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:33pm MST

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:

- ad inventory and how important that is to success

- getting traction for ads early on in a campaign and how to do so

- what to tell clients when something doesn't work right away

- how many adjustments should you make per day in your ads?

- the best way to approach proposals and pitches

- building your network & finding new business

Direct download: 7-21-15.mp3
Category:management and marketing -- posted at: 11:22pm MST

This is the audio version for the blog post found at jonloomer.com/lead-ads.

Direct download: Lead_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:20am MST

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

Direct download: 6-16-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:44pm MST

This is the audio version for the blog post found at jonloomer.com/scratch.


This week's Pubcast focused on the following topics:

  • 1 Year of the Membership
  • A New Project
  • Importance of Doing What You Love
  • Where I’m Going
  • Staying Focused
Direct download: 6-9-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:20pm MST

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!

Direct download: 6-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:47pm MST

This is the audio version for the blog post found at jonloomer.com/fan-visit.


In this episode of the Social Media Pubcast, Jon covers the following:

  • Some numbers just aren't that important
  • How much do fans still matter?
  • Stop caring so much about the 20% rule!
Direct download: 5-26-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:34am MST

This is the audio version for the blog post found at jonloomer.com/fans-matter.

Direct download: Fans_Matter_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:53pm MST

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:

  • Instant Articles: Are they good or bad for marketers?
  • View Tags
  • "Call Now" Button
  • Changes to Events

Enjoy!

Direct download: 5-19-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:56am MST

This is the audio version for the blog post found at jonloomer.com/convert.

Direct download: Convert_Factors_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:09pm MST

In this episode of the Pubcast, the following topics were covered:

  • 180 Days WCA
  • Rejected Facebook Ad
  • Convert With Confidence
  • Video Experiment
Direct download: 5-12-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MST

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded!

Themes this week:

1. Accountability
2. Recommitting
3. Asking for Help

If you want to speed ahead, here is when you can find different topics:

4:30 "I don't know" mindset and quitting
6:40 Personal accountability
10:40 Team accountability and delegation
16:00 Being vulnerable enough to ask for help
17:54 Worrying and being fearless
20:20 Delegating fearlessly
24:40 A weird relationship with clutter
28:20 Help from others for accountability
31:30 Acknowledging your skills and motivation
33:00 Setting goals

Thanks for listening!

Direct download: 5-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:29pm MST

This is the audio version for the blog post found at jonloomer.com/bid.

Direct download: Bidding_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:29am MST

In this week's Pubcast, Jon covered the following topics:

  • How to message people to get what you want / How not to respond
  • Facebook Video Experiment
  • Workshop/PHC Numbers 
Direct download: 4-27-15.mp3
Category:management and marketing -- posted at: 4:37pm MST

This is the audio version for the blog post found at jonloomer.com/frequency.

Direct download: Reach_Frequency_Audio.mp3
Category:management and marketing -- posted at: 10:40pm MST

Join Jon and Andrew Foxwell as they talk about the following:

• Time management
• How entrepreneurs earn time off
• Facebook's latest algorithm update
• Is organic reach REALLY down to 2.6%?
• Is there a Facebook ads bubble?

Direct download: 4-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:47am MST

Following are the main topics for this episode:

  • On baseball and remembering why we do what we do
  • On seeing the fruits of our labor
  • Reflecting on SMMW 2015 and public speaking
  • Early returns on a new business model
Direct download: 4-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:33pm MST

This is the audio version for the blog post found at jonloomer.com/location.

Direct download: Location_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:06pm MST

This is the audio version for the blog post found at jonloomer.com/shares.

Direct download: Faceboocalypse_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:12am MST

This is the audio version for the blog post found at jonloomer.com/fb-targeting.

Direct download: Targeting_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08am MST

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

Direct download: 3-27-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:38pm MST

This is the audio version for the blog post found at jonloomer.com/links

Direct download: Locowise_Post_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:07pm MST

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

Direct download: 3-17-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:41pm MST

This is the audio version of the blog post found at jonloomer.com/long.

Direct download: Long_Game_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:46pm MST

Preparing to Speak
- I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation.
- DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute)
- Pick a topic you have talked about before and are passionate about.
- Break it down into a pain, a story and a solution.
- Create an outline first and slides second.
- Ask the audience questions. Get them involved.
- Plan everything but also plan for spontaneity
- Limit the text on each slide. Use slides as a guide to keep you on track, not as the entire content.
     - SOMEONE SHOULD NOT BE ABLE TO LOOK AT THE SLIDES AND NO EXACTLY WHAT YOU SPOKE ABOUT!
- Do something fun, entertaining or unexpected.
- Write and re-write. Practice by yourself and for someone else. And edit again. Time it. 
 
On SMMW 15
- So awesome. 
- Everyone going to be there.
- This time I’m going to have friends with me — RECOMMENDED for shy, antisocial types!
- Go to stuff, but don’t feel like you need to go to everything!
- BE SOCIAL!
- Have a plan!
- Planning on quick “Pubcast” style interviews.
- No real expectations, except that I expect to enjoy myself!
 
On Vacations, Relaxing and LETTING GO
- I’m going to get as much work done as I can before leaving
- I’m going to do as little work as I can when I’m there
- Seeing the sights with my family
- Not going to be cooped up in a room
- I will do less. Something will slip. And it will be OKAY.
- It’s also why I have a team. My business will not implode.
- If you don’t have a team now, work towards having one — or work towards having some sort of backup plan when you’re away — so you can enjoy it!
 
On how you must be motivated by more than money
- Baseball season
- Every decision I make is with this time of year in mind (partnerships, public speaking, traveling, commitments)
- You must decide what motivates you. Envision what you desire and envision the motivation — the big way — and allow it to guide you.
- This weekend, my boys’ baseball seasons officially get under way. And our lives are about to get crazy.
- I work from home because of this time of year.
- I started my own business because of this time of year.
- I rarely travel because of this time of year.
- I have created a scalable business that requires less of my time, less maintenance, less production because of this time of the year.
 
On creating an environment that is perfect for production
- I have a cluttered desk.
- I share an office with my family.
- The office has a glass door and sits immediately outside the entryway to the house from the garage.
- New office is downstairs, away from everyone.
- New office will combine video studio, audio studio and writing/production.
- New office will have one big, empty white wall for recording, carpet for sound absorption.
- New office will have a standing desk, beanbag chair and treadmill.
- New office will be DECLUTTERED and have only what I need to be productive.

 

- It doesn’t mean designing a new room. But create a space for production, free of distractions.
Direct download: 3-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:22am MST

This is the audio version for the blog post found at jonloomer.com/rules.


In this episode of the Social Media Pubcast, Jon talks about the following:

  • Quietly rolling out a new business model
  • Stop boring your loyal readers in the name of the click!
  • Playing the "long game" and proof of it's effectivness
Direct download: 3-6-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32am MST

This is the audio version for the blog post found at jonloomer.com/rs.

Direct download: Relevance_Score_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:21am MST

In this episode of the Pubcast, Jon talks about the following:

 

Pirated Content

  • Should you care?
  • What should you do?
  • What does it say about your customers?

Raising Prices

  • How should you communicate it?
  • When should you raise prices?

Importance of Auditing

  • What Jon stumbled on
  • What you should audit

Highlights of the Experiment

 

Direct download: 2-24-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:01am MST

This is the audio version for the blog post found at jonloomer.com/dynamic.


In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!

Direct download: 2-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:25pm MST

This is the audio version for the blog post found at jonloomer.com/multi-product.


In this week's episode, I covered the following topics...

  • Lists: The good and the bad
  • Bad reviews and what to do about them
  • Course focused to membership focused
  • The battle with pricing
  • Latest on the Experiment
Direct download: 2-13-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MST

This is the audio version for the blog post found at jonloomer.com/targeting.

Direct download: Facebook_Ad_Targeting_Audio.mp3
Category:general -- posted at: 6:15pm MST

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.
Direct download: 2-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:51pm MST

This is the audio version for the blog post found at jonloomer.com/dead.

Direct download: Reach_Dead_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:53am MST

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...
 
The Redesign
  • Why?
  • History
  • What?
    • Parallax Pro
    • New logo tweak
    • New featured images
    • Mashshare
    • Commenting
    • Support
    • TOO MUCH FACE?
More Plans
  • Falling out of love with Infusionsoft
  • PHC site moving
  • PHC Revamp (more content)
  • Referral Program
  • Fewer Courses
Updates to Power Editor

 

  • Multi-product ads
  • Partner Category Cleanup
  • No More Unpublished Posts?
Direct download: 1-30-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:25am MST

This is the audio version for the blog post found at jonloomer.com/promote-podcast.

Direct download: Promote_Podcast_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:08pm MST

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

  • The Green Bay Packers debacle, and parallels to business
  • The future of video on Facebook
  • A closer look at Jon's Facebook ads experiment
  • The value of Lookalikes and a hidden gem
Direct download: 1-21-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:04am MST

This is the audio version for the blog post found at jonloomer.com/ctr.

Direct download: Facebook_CTR_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:45pm MST

Here's an overview of this episode...
 
My Journey
  • I don’t have any regrets
  • I could have done things differently, but I didn’t — part of the journey
  • Looking back, I wish I was more willing to invest early
  • Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
  • Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
  • I didn’t, and that’s okay!
 
1) Determine an Initial Niche (this can change!)
  • Focus on a group that spends money
  • Focus on an area of expertise
  • Focus on an area where you could write a TON of content
 
2) Invest in a Home Base
  • Website
  • Logo
  • Photos
  • Hosting
  • DON’T SKIMP
 
3) Create a TON of written content
  • Write a list of questions you get from customers or potential customers
  • Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
  • These questions are your blog posts
  • Determine a frequency that you can maintain and commit to
  • Share across Facebook, Twitter, etc.
 
4) Create How-To Videos
  • 1-3 minutes
  • Extension of the written content. HELP people interested in your related industry.
  • Upload to YouTube.
  • Upload to Facebook.
 
5) Create a Lead Magnet and Build an Email List
  • Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
  • Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
  • Use OptinMonster, Pippity, etc. to push the opt-in to visitors
 
6) Facebook ads
  • Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
  • Create a Facebook page
  • Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
  • Create lookalike audiences to do the same
  • Target interests and split test vs. lookalikes
  • Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
 
CLOSING

 

  • More to come
  • Guests
  • Audio versions of blog posts
  • jonloomer.com/pub
  • Subscribe, rate and review
Direct download: 1-16-15.mp3
Category:management and marketing -- posted at: 12:28pm MST

This is the audio version for the blog post found at jonloomer.com/interest-test.

Direct download: Interest_Test_Audio.mp3
Category:management and marketing -- posted at: 10:27pm MST

This is the audio version for the blog post found at jonloomer.com/spam.

Direct download: Spam_Audio.mp3
Category:management and marketing -- posted at: 11:20pm MST

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??

Here's what was covered...

Review of 2014:
  • AMAZING!
  • Insane growth.
  • Email list from 10k to 50k.
  • Consistent revenue growth.
  • Building a team — now have “backup CEO” John Robinson
  • Wrote less — averaged once per week vs. 3-5/week
  • Still set traffic records
  • Personally — Baseball was awesome!
  • Just really fun building this thing. No experience doing it.
 
Resolutions:
  • No more winging it!
  • Refine a daily and weekly routine for work, health and play.
  • Better structure and processes for campaigns and customer service.
  • Get back to consistent blogging — thinking about 1-3 posts per week.
  • New branding and website design.
  • LOTS OF FACEBOOK VIDEO!
  • Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
  • Develop an application or other software product.
  • Develop a new community product for companies looking for advertising consultants.
  • Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
 
Resolutions (Personal):
  • Keep a clean desk.
  • Don’t overwork.
  • Read one book per month.
  • Run a half marathon.
  • Win another state championship!
  • Better organize time with my wife and kids.
  • Put away the device!
 
Important Tools I Use:

 

  • Infusionsoft
  • ZenDesk
  • DriftRock Flow
  • Power Editor
  • AdEspresso
  • Evernote
  • Photoshop
  • GoToWebinar
  • Basecamp
  • Screenflow
  • Google Analytics

 

Direct download: 1-5-15.mp3
Category:management and marketing -- posted at: 9:52pm MST

This is the audio version for the blog post found at jonloomer.com/ads-experiment.

Direct download: Facebook_Ads_Experiment_Audio.mp3
Category:social media marketing -- posted at: 3:01pm MST

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