Fri, 18 December 2015
Jon invites Andrew Foxwell to the Pub to look back at Black Friday/Cyber Monday and how to prepare for the new year. Go here to sign up for the Foxwell Digital Download: http://foxwelldigital.com/foxwell-digital-download
Direct download: 12-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:30am MDT |
Tue, 15 December 2015
This is the audio version for the blog post found at https://www.jonloomer.com/new-facebook-pixel/
Direct download: New_Facebook_Pixel_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:27am MDT |
Tue, 8 December 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-testing/
Direct download: Facebook_Ads_Testing_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:03am MDT |
Fri, 4 December 2015
Jon invites John Robinson to the pub this week! |
Thu, 19 November 2015
Jon invites Andrew Foxwell to the pub to talk about Cyber Monday and Black Friday, Instagram and new tools for local businesses.
Direct download: 11-17-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:39pm MDT |
Wed, 18 November 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-custom-conversions
Direct download: Custom_Conversions_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:05pm MDT |
Fri, 6 November 2015
Jon invites JR on the show and they get DEEP and introspective! |
Fri, 30 October 2015
This is the audio version for the blog post found at https://www.jonloomer.com/marketing-tools/ |
Sun, 25 October 2015
Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!
Direct download: 10-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:15pm MDT |
Tue, 13 October 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-target-loyal-visitors/
Direct download: Loyal_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:34pm MDT |
Thu, 8 October 2015
Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.
Direct download: 10-07-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:27pm MDT |
Fri, 2 October 2015
Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.
Direct download: 9-29-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:04am MDT |
Thu, 24 September 2015
Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.
Direct download: 9-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32pm MDT |
Fri, 18 September 2015
Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!
Direct download: 9-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:28am MDT |
Fri, 11 September 2015
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Fri, 28 August 2015
Direct download: 8-28-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:25pm MDT |
Fri, 21 August 2015
Jon invites Andrew Foxwell on to the Pubcast this week! |
Fri, 14 August 2015
This is the audio version for the blog post found at https://www.jonloomer.com/no-a-landing-page-is-not-enough/
Direct download: Landing_Only_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:05am MDT |
Thu, 13 August 2015
Direct download: 8-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:02pm MDT |
Fri, 7 August 2015
JR puts Jon on the spot about his blogging process and how he built it up so successfully. Jon also gives a shoutout to a family friend who is going through some tough times. Positive thoughts for our little man Trevor, who had brain surgery on Wednesday!
Direct download: 8-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:56am MDT |
Fri, 31 July 2015
This is the audio version for the blog post found at https://www.jonloomer.com/brands-facebook-opportunity/
Direct download: Missed_Opportunity_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:33am MDT |
Thu, 23 July 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-see-first/
Direct download: See_First_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:33pm MDT |
Thu, 23 July 2015
Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following: - ad inventory and how important that is to success - getting traction for ads early on in a campaign and how to do so - what to tell clients when something doesn't work right away - how many adjustments should you make per day in your ads? - the best way to approach proposals and pitches - building your network & finding new business |
Fri, 26 June 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-lead-ads/
Direct download: Lead_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:20am MDT |
Thu, 18 June 2015
In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.
Direct download: 6-16-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:44pm MDT |
Tue, 16 June 2015
This is the audio version for the blog post found at https://www.jonloomer.com/how-to-build-a-brand-from-scratch-with-the-help-of-facebook/
Direct download: Built_From_Scratch_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:18pm MDT |
Fri, 12 June 2015
This week's Pubcast focused on the following topics:
Direct download: 6-9-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:20pm MDT |
Wed, 3 June 2015
Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!
Direct download: 6-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:47pm MDT |
Sun, 31 May 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-fans-website-visit-conversion/
Direct download: Fan_Visit_Conversion_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:02pm MDT |
Fri, 29 May 2015
In this episode of the Social Media Pubcast, Jon covers the following:
Direct download: 5-26-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:34am MDT |
Tue, 26 May 2015
This is the audio version for the blog post found at https://www.jonloomer.com/do-facebook-fans-still-matter/
Direct download: Fans_Matter_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:53pm MDT |
Fri, 22 May 2015
Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:
Enjoy!
Direct download: 5-19-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:56am MDT |
Wed, 20 May 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-conversion/
Direct download: Convert_Factors_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:09pm MDT |
Fri, 15 May 2015
In this episode of the Pubcast, the following topics were covered:
Direct download: 5-12-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MDT |
Thu, 7 May 2015
On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded! Themes this week: 1. Accountability If you want to speed ahead, here is when you can find different topics: 4:30 "I don't know" mindset and quitting Thanks for listening!
Direct download: 5-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:29pm MDT |
Wed, 6 May 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-bidding/
Direct download: Bidding_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:29am MDT |
Thu, 30 April 2015
In this week's Pubcast, Jon covered the following topics:
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Tue, 28 April 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-frequency-organic-reach/
Direct download: Reach_Frequency_Audio.mp3
Category:management and marketing -- posted at: 10:40pm MDT |
Fri, 24 April 2015
Join Jon and Andrew Foxwell as they talk about the following: • Time management
Direct download: 4-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:47am MDT |
Thu, 16 April 2015
Following are the main topics for this episode:
Direct download: 4-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:33pm MDT |
Tue, 14 April 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-location-targeting/
Direct download: Location_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:06pm MDT |
Tue, 7 April 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-reach-shares/
Direct download: Faceboocalypse_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:12am MDT |
Tue, 31 March 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-targeting-ads/
Direct download: Targeting_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08am MDT |
Mon, 30 March 2015
Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.
Direct download: 3-27-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:38pm MDT |
Mon, 23 March 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-reach-links/
Direct download: Locowise_Post_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:07pm MDT |
Wed, 18 March 2015
Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.
Direct download: 3-17-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:41pm MDT |
Mon, 16 March 2015
This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-success-long-game/
Direct download: Long_Game_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:46pm MDT |
Fri, 13 March 2015
Preparing to Speak - I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation. - DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute) - Pick a topic you have talked about before and are passionate about. - Break it down into a pain, a story and a solution. - Create an outline first and slides second. - Ask the audience questions. Get them involved. - Plan everything but also plan for spontaneity - Limit the text on each slide. Use slides as a guide to keep you on track, not as the entire content. - SOMEONE SHOULD NOT BE ABLE TO LOOK AT THE SLIDES AND NO EXACTLY WHAT YOU SPOKE ABOUT! - Do something fun, entertaining or unexpected. - Write and re-write. Practice by yourself and for someone else. And edit again. Time it. On SMMW 15 - So awesome. - Everyone going to be there. - This time I’m going to have friends with me — RECOMMENDED for shy, antisocial types! - Go to stuff, but don’t feel like you need to go to everything! - BE SOCIAL! - Have a plan! - Planning on quick “Pubcast” style interviews. - No real expectations, except that I expect to enjoy myself! On Vacations, Relaxing and LETTING GO - I’m going to get as much work done as I can before leaving - I’m going to do as little work as I can when I’m there - Seeing the sights with my family - Not going to be cooped up in a room - I will do less. Something will slip. And it will be OKAY. - It’s also why I have a team. My business will not implode. - If you don’t have a team now, work towards having one — or work towards having some sort of backup plan when you’re away — so you can enjoy it! On how you must be motivated by more than money - Baseball season - Every decision I make is with this time of year in mind (partnerships, public speaking, traveling, commitments) - You must decide what motivates you. Envision what you desire and envision the motivation — the big way — and allow it to guide you. - This weekend, my boys’ baseball seasons officially get under way. And our lives are about to get crazy. - I work from home because of this time of year. - I started my own business because of this time of year. - I rarely travel because of this time of year. - I have created a scalable business that requires less of my time, less maintenance, less production because of this time of the year. On creating an environment that is perfect for production - I have a cluttered desk. - I share an office with my family. - The office has a glass door and sits immediately outside the entryway to the house from the garage. - New office is downstairs, away from everyone. - New office will combine video studio, audio studio and writing/production. - New office will have one big, empty white wall for recording, carpet for sound absorption. - New office will have a standing desk, beanbag chair and treadmill. - New office will be DECLUTTERED and have only what I need to be productive.
- It doesn’t mean designing a new room. But create a space for production, free of distractions.
Direct download: 3-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:22am MDT |
Tue, 10 March 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-rejected-account-banned/
Direct download: Facebook_Ads_Guidelines_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:40am MDT |
Fri, 6 March 2015
In this episode of the Social Media Pubcast, Jon talks about the following:
Direct download: 3-6-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32am MDT |
Tue, 3 March 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-relevance-score/
Direct download: Relevance_Score_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:21am MDT |
Fri, 27 February 2015
In this episode of the Pubcast, Jon talks about the following: Pirated Content
Raising Prices
Importance of Auditing
Highlights of the Experiment
Direct download: 2-24-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:01am MDT |
Mon, 23 February 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-dynamic-product-ads/
Direct download: Dynamic_Product_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:00pm MDT |
Wed, 18 February 2015
In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!
Direct download: 2-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:25pm MDT |
Mon, 16 February 2015
This is the audio version for the blog post found at https://www.jonloomer.com/multi-product-facebook-ads/
Direct download: Multi-Product_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:42pm MDT |
Fri, 13 February 2015
In this week's episode, I covered the following topics...
Direct download: 2-13-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MDT |
Mon, 9 February 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/
Direct download: Facebook_Ad_Targeting_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:15pm MDT |
Thu, 5 February 2015
In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.
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Tue, 3 February 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/
Direct download: Reach_Dead_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:53am MDT |
Thu, 29 January 2015
Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign
More Plans
Updates to Power Editor
Direct download: 1-30-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:25am MDT |
Sun, 25 January 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/
Direct download: Promote_Podcast_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:08pm MDT |
Wed, 21 January 2015
On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:
Direct download: 1-21-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:04am MDT |
Mon, 19 January 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/
Direct download: Facebook_CTR_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:45pm MDT |
Fri, 16 January 2015
Here's an overview of this episode... My Journey
1) Determine an Initial Niche (this can change!)
2) Invest in a Home Base
3) Create a TON of written content
4) Create How-To Videos
5) Create a Lead Magnet and Build an Email List
6) Facebook ads
CLOSING
Direct download: 1-16-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:28pm MDT |
Mon, 12 January 2015
This is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/
Direct download: Interest_Test_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:27pm MDT |
Sun, 11 January 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/
Direct download: Spam_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:20pm MDT |
Thu, 8 January 2015
Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014:
Resolutions:
Resolutions (Personal):
Important Tools I Use:
Direct download: 1-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:52pm MDT |
Tue, 6 January 2015
This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/
Direct download: Facebook_Ads_Experiment_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 3:01pm MDT |