Social Media Pubcast by Jon Loomer

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??

Here's what was covered...

Review of 2014:
  • Insane growth.
  • Email list from 10k to 50k.
  • Consistent revenue growth.
  • Building a team — now have “backup CEO” John Robinson
  • Wrote less — averaged once per week vs. 3-5/week
  • Still set traffic records
  • Personally — Baseball was awesome!
  • Just really fun building this thing. No experience doing it.
  • No more winging it!
  • Refine a daily and weekly routine for work, health and play.
  • Better structure and processes for campaigns and customer service.
  • Get back to consistent blogging — thinking about 1-3 posts per week.
  • New branding and website design.
  • Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
  • Develop an application or other software product.
  • Develop a new community product for companies looking for advertising consultants.
  • Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
Resolutions (Personal):
  • Keep a clean desk.
  • Don’t overwork.
  • Read one book per month.
  • Run a half marathon.
  • Win another state championship!
  • Better organize time with my wife and kids.
  • Put away the device!
Important Tools I Use:


  • Infusionsoft
  • ZenDesk
  • DriftRock Flow
  • Power Editor
  • AdEspresso
  • Evernote
  • Photoshop
  • GoToWebinar
  • Basecamp
  • Screenflow
  • Google Analytics


Direct download: 1-5-15.mp3
Category:management and marketing -- posted at: 9:52pm MDT