Wed, 15 January 2014
PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes
Is Facebook Organic Reach under reported?
Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting * If your page has a bunch of irrelevant likes and I target your audience, it impacts my results * Bad for users —- irrelevant ads
No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads * Warned since June of 2013 * All ads will have social context going forward * Ad Image Cropping * Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors * Unified Interests
* Geographic Targeting (inclusion/exclusion)
Please rate and review the Pubcast on iTunes! Click here: Pubcast on iTunes
Direct download: 1-11-14_podcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:40pm MDT |