Thu, 10 October 2013
PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!
Show Notes for this week’s Pubcast:
Become a Featured Fan on the Pubcast!
- Subscribe via iTunes
- Review the Pubcast
- Leave a question
Transition to Infusionsoft
- I need a VA with Infusionsoft experience!
- email email@example.com
- Go sign up!
- 4-4:30p every Wednesday EST
Social Media Success Summit
- Public speaking tips
Ad Create Flow Updated
- Deja Vu (June 2012)
- Clicks to Website, Website Conversions, Page Post Engagement, Page Likes,
App Installs, App Engagement, Offer Claims, Event Responses
- Clean flow in self-serve ad tool
- Also nice image upload option
- Power Editor: Stupid
- Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS)
- Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers)
- Conversion Specs gone
- Still can use old ads
- Change to navigation
- Change to Exports
- Favorite stuff
3 Facebook Metrics that Don't Mean What You Think They Mean
- Total Reach/Organic Reach
- People Talking About This/Engaged Users
- Post Clicks