Fri, 18 October 2013
PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports
Pull up a barstool! Here’s this week’s show notes:
11) New Featured User Question Segment
-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want
Want to be a featured fan on the Pubcast and have your question answered by Jon?
2) 2) On Vacation/Broken iPhone woes
3) 3) Facebook expands Custom Audiences to target users who visited website or used mobile app
4) 4) Changes to Post Level and Page Level Exports - Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback - Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics - Post Level: Talking About This, Stories, Viral stats are gone; Nothing New
5) 5) Why you need to use Conversion Tracking - Ad 1 had 773 clicks, $.02 CPC, $.26 CPM - Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM - Ad 1 had 13 conversions ($287 value on $31.81 spend) - Ad 2 had no conversions ($18.41 spend)
6) 6) Related links: https://www.jonloomer.com/2013/10/15/new-facebook-page-level-export/ https://www.jonloomer.com/2013/10/14/facebook-conversion-tracking-example/ https://www.jonloomer.com/2013/10/11/new-facebook-post-level-export/
Direct download: Jon_Loomer_Podcast_10-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:06am MDT |