If you haven't already, you need to get your business verified. Don't wait until Facebook requires it. Here's why and how you'll do it.

Do you know when to use the Cost Cap bid strategy? Let's talk through what it's for, how it works, and an example of how you might use it.

Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...

All placements are different. Requirements are different. Performance and costs are different. Should you use automatic placements (which Facebook recommends), or manual placements? And if you use manual placements, which ones? Let's explore...

If you've received a warning from Facebook that one or more of your ad accounts is in violation of Item 5 of "Things You Should Know" in Facebook advertising policies, you're not alone. Here's what that means and what you should do about it.

Auction Overlap can lead to poorly performing ads. Here, explain why, how you can detect Auction Overlap, and what you should do about it.

Not to be confused with Targeting Expansion, Lookalike Expansion could also take some guesswork out of Lookalike Audience creation -- assuming it works as Facebook says. Listen for details on how it works, how you might use it, and how it's different from Targeting Expansion.

How Targeting Expansion works is mostly misunderstood by advertisers. In theory, Targeting Expansion should only work as a benefit. Here's an explanation of why, along with some problems.

Do you turn Campaign Budget Optimization on when you advertise on Facebook? Here's what you need to know about how it works and some things to consider.

As we know, the pixel will become less and less effective due to iOS 14 and browser restrictions. It doesn't mean you should stop sending people to your website -- that's crazy! -- but you should be taking advantage of the audiences that aren't impacted.

Now, more than ever before, you should include Facebook lead ads as part of your strategy. Here's why...

Do you use URL parameters with the links you promote in your Facebook ads? You should! They can help uncover conversions that Ads Manager can't, which may completely change your impression of the ad.

It's important that you pick a client who sets you up for success. A client who puts you into a position to succeed before you start. And a client who will trust you to do your job. The wrong client can set you up for failure.

As an advertiser, it's important to understand what's in and outside of your control. Don't be distracted by the things you can't do anything about. Focus only on those things that you impact. 

Ads get rejected, sometimes by mistake. But it's important that you know and follow the rules. Some are obvious and some aren't. Don't try to bend or get around the rules. Nothing is worse than disruption to your business or a client's business, whether it be a rejected ad or -- the worst-case scenario -- a banned account.

Possibly the most important advice I could give an inexperienced advertiser is to experiment often. Here's why...

We know that not all customers are the same, just like not all website visitors are the same. You can actually isolate your highest quality customers by frequency when you create a website custom audience. Here's how...

When you run a conversions campaign, you could have Facebook show your ads to people most likely to convert. Or, you could should your ad to people most likely to lead to maximum purchase value and the highest Return on Ad Spend. Here's how...

You may have heard about my experiment, a challenge to reach all -- or as many -- my followers with an ad as I could. This is the latest on how that's unfolding.

If your audience is high-volume iOS, you should be very careful about the reporting window you use. Here's why...

Have you ever struggled with lead quality when running Facebook Lead Ads? You can change that by optimizing for Conversion Leads. That way, Facebook will show your ads to people most likely to convert into a sale AFTER the lead. Listen for details!

The Conversions API, used with the Facebook pixel, can provide a fuller picture of conversions. Here's my quick explanation of what the Conversions API is, how it helps, and why you need it.

Have you ever noticed a strange, seemingly coincidental spike in traffic immediately after you publish a Facebook ad? It's no coincidence. That spike is due to ad review bots.

Do you suspect that Facebook is underreporting your results? It's possible, whether it be due to iOS 14+ or the shortened 7-day click attribution window. There is something you can do to increase your confidence in the full impact of your advertising effort.

I admit it, I'm obsessed with Reach optimization. I always have been. It doesn't mean that I don't optimize for conversions or target broader audiences, too, but I love the creative things that I can do with it -- and the challenges that come along with tiny audiences.

I've been using Google Tag Manager to manage my Facebook pixel for the last year or two, and I wish I would've started doing it sooner. This Shot explains why.

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.

I have a saved report in my Ads Manager for "The Good Stuff" -- the metrics that matter most to me. These are those 30 metrics. What metrics are in your saved report?

Website custom audiences may become smaller and less effective with time due to iOS 14 and opt-outs. But there are so many targeting options Facebook could provide that wouldn't be impacted. And they'd be awesome.

Advertisers during this time of year need to understand that their conversion rates can remain the same as what they've been all year, but Cost Per Conversion may increase drastically. That's due largely to seasonality, competition, and the impact on CPM.

My most common answer to people who ask about the quality of metrics and whether a result is good or bad is "It Depends." There are so many factors that create the context to properly evaluate performance.

If you optimize for link clicks or landing page views, Facebook doesn't care about the quality of those clicks or visits. They only care that the event happened. But, you can change actually force Facebook to optimize for quality traffic.

If you're targeting and optimizing properly, you don't even need to optimize for a purchase or promote content that sells a product. You'll reach the right people who want to purchase. 

When you optimize for an action, Facebook will show your ad to people with the goal of getting you the most actions for the lowest cost. That's not always a good thing.

Whether you are celebrating Thanksgiving in the US or not, it's a good time to think about gratitude. Who and what are you grateful for? Who are the people who have made what you do possible, who make your life better?

Back in 2013 - 14, The Pubcast was a huge part of my business. Somewhere along the line, that changed. But for a few reasons, I wanted to take another shot at it. But it can't be a weak attempt. I have a plan. In this Shot, I break down what I'm doing and what I hope to accomplish.

On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned so far that I can apply elsewhere.

A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would cost, whether it was possible, and how Facebook would determine whom to reach first. This is an update of what I'm seeing so far...

I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?

I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!

I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related to what they CAN do with podcasting, the future looks bright. In this episode, I break down what podcasting on Facebook is, why it's impactful, my experience so far, and the exciting places this could go.

I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.

It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!

One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!

We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.

If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!

Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!

Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a listen!

Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to info@jonloomer.com (with the subject: Pubcast Shot Question) or send a message to my Facebook page.

I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.

I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've instead taken intentional steps that underline their own greed. Pop a bottle...

Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization.

Read the related blog post here:

https://www.jonloomer.com/facebook-ads-optimization-problems/

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode.

Read my blog post on this here:

https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/

Here are some links to ways I can help:

1. iOS 14 Resources
2. iOS 14 FAQ
3. Join PHC - Elite
4. Schedule a One-on-One

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created.

Read my blog post on this here:

https://www.jonloomer.com/how-to-share-facebook-custom-conversions/

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them.

Read my blog post on this here:

https://www.jonloomer.com/prepare-clients-for-ios-14/

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react?

Read my blog post on this here:
jonloomer.com/these-ads-suck/

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together...

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule. 

You may struggle to find success and it may have nothing to do with your ads. It could be the landing page.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Just a quick welcome to make you feel... welcomed.

Go to jonloomer.com to learn more about me and how I might be able to help you!

Is there a frequency that's too high? Too low? Over how much time, or does it matter?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Should you trust Facebook's auto-bidding options, or should you take action into your own hands?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Are there specific rules to follow when using imagery in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Are there specific rules to follow when using text in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand to brand, and how an advertiser has varying levels of control over each one. But, they must focus on what is within their control.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important?

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered.

Cheers!

Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less from brands. What should brands do? What does this mean? They explore...

Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next year, and the methods used for those evaluations and plans. 

Jon invites Andrew back to the pub, and they cover several topics related to Facebook advertising, including the news that Russians used Facebook ads to impact the US election.

Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!

Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.