Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/

This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can relate to. You aren't alone.

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization.

Read the related blog post here:

https://www.jonloomer.com/facebook-ads-optimization-problems/

As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by design. Pop a bottle...