Social Media Pubcast by Jon Loomer
Pull up a barstool! Here's this week's show notes:
FB Marketing Advanced University: Insights
•Multiple sections of lessons, from beginner to advanced
•Completely self-serve — Learn at your pace!
•Written lessons
•Video lessons
•A daily assignment to hold you accountable
•The option to subscribe to a different lesson emailed to you every weekday
•Define all relevant terms
•Learn how to use the web version of Insights
•Learn how to use Page Level Exports
•Learn how to use Post Level Exports
•Apply what you learned to optimize your content
Custom Audiences
— All advertisers now have access through self-serve and Power Editor 
- What They Are
- Creative Uses
- Increase Page Likes
- Extend the reach of posts
- Sell or upgrade a product
- Reach more users with your newsletter (Ian Brodie)
- Target users similar to your subscribers (Lookalike)
- Upcoming ability to target website visitors
- Ethics
- Scraping other pages and groups
- Ethics + Why do it??
5 Metrics (Social Media Examiner guest post)
- Fans Reached
- Engaged Fans
- Post Consumers/Consumptions
- Link Clicks
- Positive Feedback
Become a featured fan on the Pubcast!
Direct download: 10-30_Pubcast.mp3
Category:management and marketing -- posted at: 5:28pm MDT

Pull up a barstool! Here’s this week’s show notes:

* Why no guests for now

* Featured Fan Segment

- Featured Fan #1: Barry Tubwell
- Q: Paid Post (CPM or oCPM)
- Promoting a Product (CPM or oCPM)

- Featured Fan #2: Cathy
- Q: New client with 7k fans, no engagement
- Sporadic posting
- Christmas coming up, sales
- How to make best use of advertising budget
- Reengage current fans
* How to submit your own question

* Recharging
- Vacation with the guys
- To the point now where I still make money when I'm not around
- Traffic at an all time high
- Realized I get TONS of emails
- Why I don't respond to everyone

* Insights Program is coming

* Website Retargeting Coming to Custom Audiences

* Generate Variations Button 

* The Review Button
* Saved Target Group From an Ad
* Merging Precise Interests and Broad Categories
* Update to Location Targeting

Direct download: Jon_Loomer_Podcast_10-22.mp3
Category:management and marketing -- posted at: 5:23pm MDT

Pull up a barstool! Here’s this week’s show notes:


1)    1)  New Featured User Question Segment


-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes...

- Premium Support (live chat)

- Better interface for Power Editor

- Allow anyone to access any test feature they want


Want to be a featured fan on the Pubcast and have your question answered by Jon?
Click here:


2)    2) On Vacation/Broken iPhone woes


3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app


4)    4) Changes to Post Level and Page Level Exports


- Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback

- Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics

- Post Level: Talking About This, Stories, Viral stats are gone; Nothing New


5)    5) Why you need to use Conversion Tracking

- Ad 1 had 773 clicks, $.02 CPC, $.26 CPM

- Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM

- Ad 1 had 13 conversions ($287 value on $31.81 spend)

- Ad 2 had no conversions ($18.41 spend)


6)      6) Related links:



Direct download: Jon_Loomer_Podcast_10-15.mp3
Category:management and marketing -- posted at: 1:06am MDT

Show Notes for this week’s Pubcast:


Become a Featured Fan on the Pubcast!


 - Subscribe via iTunes

- Review the Pubcast

- Leave a question


Transition to Infusionsoft

- I need a VA with Infusionsoft experience!

- email

- Go sign up!

- 4-4:30p every Wednesday EST


Social Media Success Summit

- Public speaking tips


Ad Create Flow Updated

- Deja Vu (June 2012)

- Clicks to Website, Website Conversions, Page Post Engagement, Page Likes,

App Installs, App Engagement, Offer Claims, Event Responses

- Clean flow in self-serve ad tool

- Also nice image upload option

- Power Editor: Stupid

- Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS)

- Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers)

- Conversion Specs gone

- Still can use old ads


New Insights

- Change to navigation

- Change to Exports

- Favorite stuff


3 Facebook Metrics that Don't Mean What You Think They Mean

- Total Reach/Organic Reach

- People Talking About This/Engaged Users

- Post Clicks



Direct download: Jon_Loomer_Podcast.mp3
Category:management and marketing -- posted at: 6:25pm MDT

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing:

Here are a few things they covered…

  • His upcoming book Social Hustle Surf, and discussion of the value of writing a book
  • A creative way to get a wall-sized whiteboard for free
  • Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed
  • Graph Search change and what it means to users and marketers
  • Editing posts
  • Facebook's longevity versus newer social networks: Will younger people use Facebook in the future?


Tell your friends about the Pubcast and spread the word!

Direct download: Jon_Loomer_Podcast_Blake.mp3
Category:management and marketing -- posted at: 5:09pm MDT