Thu, 31 October 2013
Pull up a barstool! Here's this week's show notes: FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday •Define all relevant terms •Learn how to use the web version of Insights •Learn how to use Page Level Exports •Learn how to use Post Level Exports •Apply what you learned to optimize your content Custom Audiences — All advertisers now have access through self-serve and Power Editor - What They Are - Creative Uses - Increase Page Likes - Extend the reach of posts - Sell or upgrade a product - Reach more users with your newsletter (Ian Brodie) - Target users similar to your subscribers (Lookalike) - Upcoming ability to target website visitors - Ethics - Scraping other pages and groups - Ethics + Why do it?? 5 Metrics (Social Media Examiner guest post) - Fans Reached - Engaged Fans - Post Consumers/Consumptions - Link Clicks - Positive Feedback Become a featured fan on the Pubcast!
Direct download: 10-30_Pubcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:28pm MDT |
Thu, 24 October 2013
Pull up a barstool! Here’s this week’s show notes: * Why no guests for now
Direct download: Jon_Loomer_Podcast_10-22.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:23pm MDT |
Fri, 18 October 2013
Pull up a barstool! Here’s this week’s show notes:
11) New Featured User Question Segment
-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want
Want to be a featured fan on the Pubcast and have your question answered by Jon?
2) 2) On Vacation/Broken iPhone woes
3) 3) Facebook expands Custom Audiences to target users who visited website or used mobile app
4) 4) Changes to Post Level and Page Level Exports - Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback - Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics - Post Level: Talking About This, Stories, Viral stats are gone; Nothing New
5) 5) Why you need to use Conversion Tracking - Ad 1 had 773 clicks, $.02 CPC, $.26 CPM - Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM - Ad 1 had 13 conversions ($287 value on $31.81 spend) - Ad 2 had no conversions ($18.41 spend)
6) 6) Related links: https://www.jonloomer.com/2013/10/15/new-facebook-page-level-export/ https://www.jonloomer.com/2013/10/14/facebook-conversion-tracking-example/ https://www.jonloomer.com/2013/10/11/new-facebook-post-level-export/
Direct download: Jon_Loomer_Podcast_10-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:06am MDT |
Thu, 10 October 2013
Show Notes for this week’s Pubcast:
Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome - Subscribe via iTunes - Review the Pubcast - Leave a question
Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email jon@jonloomer.com
- Go sign up! - 4-4:30p every Wednesday EST
Social Media Success Summit - Public speaking tips
Ad Create Flow Updated - Deja Vu (June 2012) - Clicks to Website, Website Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, Offer Claims, Event Responses - Clean flow in self-serve ad tool - Also nice image upload option - Power Editor: Stupid - Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS) - Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers) - Conversion Specs gone - Still can use old ads
New Insights - Change to navigation - Change to Exports - Favorite stuff
3 Facebook Metrics that Don't Mean What You Think They Mean - Total Reach/Organic Reach - People Talking About This/Engaged Users - Post Clicks
Direct download: Jon_Loomer_Podcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:25pm MDT |
Thu, 3 October 2013
Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered…
Links:
Tell your friends about the Pubcast and spread the word!
Direct download: Jon_Loomer_Podcast_Blake.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:09pm MDT |
The Pubcast with Jon Loomer
Categories
management and marketingadvertising, content marketing, marketing, social media
entrepreneurship
self improvement
entrepreneurship, podcasting
ChatGPT
advertising, ChatGPT, content marketing, marketing, social media
short-form videos, tiktok
Archives
AugustJuly
June
May
April
March
February
January
December
November
October
September
August
May
April
March
February
January
December
November
October
September
August
May
March
February
January
October
September
November
October
February
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 | ||
Syndication
