Social Media Pubcast by Jon Loomer

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast.

Here are a few of the topics we covered this week:

  • Balancing the life of an entrepreneur and fatherhood
  • Making a difference and changing lives
  • Technology and the creation of art
  • Financial security vs. innovation
  • The obsession over stats
  • Storytelling and earning trust

Here are a couple of links mentioned in this episode:

Find Marcus here:

Direct download: Marcus_Sheridan_-_Final_Pubcast.mp3
Category:management and marketing -- posted at: 10:34pm MDT

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it!

Check out some of the topics they'll cover in this week's episode:

  • Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas!
  • Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy?
  • Promotional strategies on Facebook and the FBX platform for retargeting: how does it work? 
  • Pros and cons of using Perfect Audience vs AdRoll for FBX.
  • Chad's new project, answers the question, "What's the most shared content by similar audiences?"
  • Does engagement go up when posting via a mobile device?

Related Links: (there's a lot but this is the mecca of useful info!)

Find Chad:

PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course! 

Direct download: Jon_Loomer_Podcast_Chad_Wittman.mp3
Category:management and marketing -- posted at: 9:46pm MDT

PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode:

  • How Brian transitioned into a comedy career after being frustrated working in e-commerce 
  • Choosing your career path and deciding what works for you as a business owner
  • The science behind promoting posts successfully on Facebook
  • 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares
  • Metrics that matter when consulting for a business
  • Why you should never have more than 10 ads in a campaign
  • The decision making process of when to promote a post after it has been created
  • Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump
Find Brian:

Related Links:

1. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_Brian_Carter.mp3
Category:management and marketing -- posted at: 10:15pm MDT

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping.

So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on.

Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this!

Related Links:


1. Sign up for my free Facebook ads webinar! It's free and space is limited.

2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_8-7-13_Solo.mp3
Category:management and marketing -- posted at: 4:22pm MDT

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us!

Topics discussed:

  • Andrew's background working for the US Congress social media team
  • Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
  • Facebook's mobile success
  • Purchase Intent: Desktop vs Mobile
  • Broad ad placement and ad reporting strategies
  • View Based vs Click Based conversions: What they are and why they're important

Make sure your subscribe, rate and review on iTunes!

Contact Andrew Foxwell:

Twitter: @AndrewFoxwell


Direct download: Jon_Loomer_Podcast_Andrew_Foxwell.mp3
Category:management and marketing -- posted at: 6:14pm MDT