Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule. 

You may struggle to find success and it may have nothing to do with your ads. It could be the landing page.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Just a quick welcome to make you feel... welcomed.

Go to jonloomer.com to learn more about me and how I might be able to help you!

Is there a frequency that's too high? Too low? Over how much time, or does it matter?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Should you trust Facebook's auto-bidding options, or should you take action into your own hands?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Are there specific rules to follow when using imagery in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Are there specific rules to follow when using text in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand to brand, and how an advertiser has varying levels of control over each one. But, they must focus on what is within their control.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm. 

As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important?

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm.