Fri, 29 April 2022
Right now, you can target people who have viewed your videos for a certain amount of time. And optimization can focus on those who watched at least 15 seconds of your videos. But, both targeting and optimization would improve if Meta included some very important options.
Direct download: Pubcast_Shot_-_Targeting_and_Optimization_for_Video.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 27 April 2022
Imagine you could target all people who followed your page during the past 30 days. Maybe send them a special message or invite them to subscribe to something. That may be valuable, right? You can't do it right now.
Direct download: Pubcast_Shot_-_Facebook_Follower_Granularity.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 25 April 2022
You can use Page Engagement Audiences to target anyone who has engaged with your page or anyone who has engaged with your page's posts or ads. But, what if we could add some granularity to that targeting?
Direct download: Pubcast_Shot_-_Granularity_of_Engagement_Targeting.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 22 April 2022
Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.
Direct download: Pubcast_Shot_-_Standard_Events_for_Quality_Traffic.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 20 April 2022
This one enhancement would drastically change my advertising, and maybe yours. Right now, the focus is to get you the most link clicks, landing page views, or engagement at the lowest cost. But, what if you could instead optimize for quality actions that have more value?
Direct download: Pubcast_Shot_-_Quality_Optimization.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 18 April 2022
I'm not the only one who wants this, right? Meta undoubtedly has this information. Why can't we see how many conversions resulted from someone seeing or clicking our post or ad, regardless of whether we paid to reach them? There would be some helpful ways to do this...
Direct download: Pubcast_Shot_-_Features_Meta_Needs_-_Organic_Conversion_Reporting.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 15 April 2022
A week ago, I published my 150th episode in 150 days. As difficult as it was to stop, it was time. I learned a ton from those 150 episodes, and now I'm going to pivot off of what I learned. Here's what to expect in the next phase...
Direct download: Pubcast_Shot_-_The_Next_Phase_of_the_Pubcast.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 7:30pm MDT |
Fri, 8 April 2022
This is it! It's the big one! The 150th episode in 150 days. Is the streak over? What did I learn from it? I discuss what I learned, what you might apply, and what it all means...
Direct download: Pubcast_-_Celebrating_150_Episodes_in_150_Days.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:00am MDT |
Thu, 7 April 2022
With the announcement of Meta Advantage products, it's obvious that the trend is towards more automation. Why am I concerned about this? I have a few reasons...
Direct download: Pubcast_Shot_-_Concerns_About_Automation.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 6 April 2022
Are there times when you should use Facebook lead ads with Instant Forms instead of sending people to a landing page on your website to collect a lead? I provide some thoughts...
Direct download: Pubcast_Shot_-_When_Should_You_Use_Lead_Ads.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 7:11pm MDT |
Tue, 5 April 2022
Lately, I've started realizing more and more posts from pages that I don't follow -- that aren't ads -- in my news feed. I decided to dig deeper and perform a little experiment. Here's how my news feed breaks down and what we can learn from it...
Direct download: Pubcast_Shot_-_Suggested_Posts.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:26pm MDT |
Mon, 4 April 2022
I've actually talked before about two of the primary benefits of getting your domain verified related to Facebook ads and posts, but there are actually several more reasons to get this process completed.
Direct download: Pubcast_Shot_-_7_Benefits_of_Domain_Verification.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:34pm MDT |
Sun, 3 April 2022
I get it. There are seemingly limitless options and features when running a Facebook ads campaign. Where do you start? How do you set up your campaign? What metrics do you care about? Keep it simple...
Direct download: Pubcast_Shot_-_Keep_it_Simple.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:39pm MDT |
Sat, 2 April 2022
First there was Detailed Targeting Expansion. Then Lookalike Expansion. It looks like Facebook is also considering Custom Audience Expansion. At least, I can tell you my ad account has been selected for a study to test just that.
Direct download: Pubcast_Shot_-_Custom_Audience_Expansion.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 1 April 2022
I decided to do a Pubcast version of my 5 Facebook Ads Tips webinar, and oh... there's a story here.
Direct download: Pubcast_-_5_Tips_March.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:12pm MDT |