Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:

• But first, they had to discuss a little NFL and the Green Bay Packers
• New Optimization Image Sizes
• Link thumbnail + stats: – do they lead to more shares and web traffic?
• New API – Robust search functions and the Twitter model for news events
• Hashtags Study – What happens with viral reach? How are they best serviced?

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!

Also on this episode, Jon discusses his 4 steps on Growth and Contests:

The Challenge: Grow to 20,000 Likes

Step 1: Know Your Value Proposition

Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.

Why should someone like your page? What is interesting about you? What is unique? What value do you provide?

What can you share on a daily basis to make a person's (not FAN's) life better?

Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.

IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS

Step 2: Execute that Value Proposition

Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.

Build organically.

Step 3: Attract with Ads

Offer something of value that appeals to your target audience in exchange for a like.

Micro targeting

Step 4: Contests?

Some links:

• http://www.jonloomer.com/2013/04/30/increase-facebook-likes-ads/
• http://www.jonloomer.com/2013/08/06/increase-facebook-likes-secret/
• http://www.jonloomer.com/2013/08/28/facebook-timeline-promotions-contests/
• http://www.jonloomer.com/2012/11/09/facebook-content-plan/

Upcoming Milestones:

- 3,000,000 Page Views

- 20,000 Likes

THANK YOU.

- jonloomer.com/coach = 50% off coaching session

- jonloomer.com/power = 50% off Power Editor training program

If you like the Pubcast, please tell your friends!

jonloomer.com/awesome

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.

Check out some of the topics he’ll cover in this week's episode:

• The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
• How to measure Facebook ad success – what are “silly stats” vs good stats?
• The 5 stats you need to follow for successful Facebook ad reporting
• 4 steps to building an effective Facebook sales funnel

Related Links: 

• New Link Thumbnail Dimensions
• How to Measure Facebook Ad Success
• 4 Steps to an Effective Sales Funnel

FB Marketing Advanced University: Power Editor updates:

• Members get 20% off on one-on-one sessions (http://jonloomer.com/deal)
• Subscribe to have lessons emailed to you Monday through Friday (http://jonloomer.com/email)
• Sign up for FBMAU (http://jonloomer.com/fbmau)

Go to http://jonloomer.com/awesome to tell your friends that the Pubcast is awesome!