Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast.

Read his tutorial here:

https://www.jonloomer.com/facebook-lead-ads-gated-content/

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Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.

You can also read a blog post I wrote on this:

https://www.jonloomer.com/custom-metrics-facebook-ads-manager/

Don't forget to subscribe, rate, and review!