Social Media Pubcast by Jon Loomer

My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics...

The Life of an Entrepreneur and Life/Work Balance

The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do.

My life has been incredibly busy lately, and a big reason for that is baseball. I'm a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I've had.

This busy baseball season came at the expense of business. I simply didn't have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right?

That said, I am working on the redesign of my site. I'll continue to use Genesis Framework, but I am moving to a mobile responsive theme (more on that soon!). 

I'm also working on a new online training program. I've been working on and delaying this for months, but I'm hoping to finally go public soon. I'll be opening for pre-pays shortly, giving early arrivals a big discount. Stay tuned!

If you haven't noticed, I'm making my One-on-One Coaching Sessions a higher priority for my business. This has been a hugely successful program, both for my clients and for my business. Simply go to to reserve a session. You'll have 45 minutes to get one-on-one time with me to talk about whatever your issues are with Facebook or content marketing.

Just for listening to today's show, you get a discount. Listen for the promo code!

Facebook Hashtags

The big news is that Facebook has launched hashtags. So, what are they? How should you use them? And what are the problems with hashtags? I discuss these things in great detail.


Tools I Use


People often ask me about what tools I use or recommend that make my Facebook marketing easier. I wrote a post on this, but here are the main ones and a short description:


ShortStack: What I've used for a year and a half to build all of my Facebook tabs. Love this tool!


AgoraPulse: Can be used for creating tabs, community management and a whole lot more. I use it for data analysis.


PerfectAudience: One of the tools I use to create FBX -- Facebook retargeted ads. This is the future of Facebook marketing. Use this link to get a free $70 trial -- this covers the ads themselves, too!


AdRoll: Another service that I use to create FBX ads. Use this link to get a free $60 trial that covers everything including the ads.


PropelAd: Helps you understand which posts you should promote based on interaction. I also use this to get alerts when posts are doing especially well.


PostPlanner: This tool has been a lifesaver for me regarding bulk scheduling Facebook posts. But also great for many problems associated with Facebook community management and content development.


Sit back and enjoy. CHEERS!

Direct download: Pubcast_0626.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search.

Here are a few of the topics we covered:

  • The dangers of hashtag spam
  • The great potential of Facebook hashtags for businesses
  • Hashtag best practices
  • Narrow vs. broad hashtags
  • The potential of Graph Search
  • Content marketing and the realities regarding small business
  • Content attracts, media engages and sales processes convert

Here are a few of the links that were mentioned:

You can find Jeff at and @JeffKorhan on Twitter. Also make sure to buy his book, Built-in Social!

Like the Pubcast? Don't forget to subscribe, rate and review!

Direct download: Jeff_Korhan.mp3
Category:management and marketing -- posted at: 11:35pm MDT

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Here are a few topics that we discussed:

Here are a few places you can -- and MUST -- find Danny:

Direct download: Danny_Brown.mp3
Category:management and marketing -- posted at: 12:32am MDT

Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.

Topics in this episode include:

  • Is it smart to repost old content?
  • The most underrated component of EdgeRank
  • Frequency vs. Distribution
  • Using PostPlanner to bulk upload evergreen content
  • Content Engine vs. Google Reader
  • Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!

Direct download: Josh_Parkinson_0606.mp3
Category:management and marketing -- posted at: 11:59pm MDT