While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand.

Topics discussed:

• Taking the Pubcast for granted
• The importance of trying new things
• How velocity contributes to learning
• Why you should create bad videos
• The source of motivation
• Making the cash register go ka-ching
• The similarities between baseball and business
• Swimming and learning to float

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Here's how to create a powerful video funnel with Facebook ads.

1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day.

2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update this audience every time you publish a new video.

3. Target this group with another video. I use an Awareness campaign with Reach optimization because this is a small group, but use what you're comfortable with.

4. Create a custom audience of those who watched 95% of THAT video during the past 21 days or so. These people watched at least one video to completion during the past 7 days AND this video. They are clearly engaged.

5. Target this group to promote your product. Once again, I use Reach, but use what you want.

Feel free to try it out!

The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...

Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.

If you host a podcast, it really is that simple...

If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if someone who engaged with your organic post converted. Facebook could highlight that, too. So, why don't they?

One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.

A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...

Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...

Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's how you'll grow!

There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.

Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.

The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of the impact that these videos are making.

There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...