The Pubcast with Jon Loomer

October 2020
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Sun, 4 October 2020

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Direct download: 20_Factors_-_General_Approach_and_Fixes.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:00am MDT

Sat, 3 October 2020

20 Factors: 17-20 (Minimal Control)

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Direct download: 20_Factors_-_17-20_Minimal_Control.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:00am MDT

Fri, 2 October 2020

20 Factors: 16. Purchase Intent

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Direct download: 20_Factors_-_16_Purchase_Intent.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:00am MDT

Thu, 1 October 2020

20 Factors: 15. Sample Size

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series, go to jonloomer.com/faf.

Direct download: 20_Factors_-_15_Sample_Size.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:00am MDT