A really interesting thing happened recently. Someone who had never heard of me before, typed in a prompt to get a recommendation from ChatGPT for courses and resources to learn more about Facebook ads. The result was that it referred business to me. This marks a shift in how marketers look at ChatGPT and other answer engines powered by AI.

I worked with ChatGPT to create a 60-second movie and then I recorded it.

Creating this script was a process. I asked ChatGPT some specific questions. I didn't like the initial results. I gave it more instruction.

It was a series of many prompts. It's important that you understand that this isn't as simple as telling it to write you a movie and it comes out the way you want it. You have an important role.

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.