This episode is going to be a little (or a lot) different than most. Not about Facebook ads. This is about balancing the million and one things you're doing both in and outside of work. It's about the guilt and shame of not doing it all. And it's about forgiveness and being kind to yourself...

Meta announced several new features that are either being tested or coming soon to your lead forms. While not a ton of details were provided, there is plenty that we can talk about...

Meta announced a bunch of new features recently related to messaging and lead generation. One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. This could be really interesting...

One of the most common refrains from marketers when a feature gets taken away or a platform gets shut down is "This is why you don't build your house on rented land!" While there's certainly some thread of truth here, it's a phrase that is so misused and overused that it loses all meaning. Here's a rant...

While you can make use of the Search placement, wouldn't it be nice to be able to bid against certain search terms when people use Facebook search?

The truth is that this existed at one time, but it was a buried template that most advertisers never knew about it. But, it would be so helpful if this was brought back in some way. Let me explain...

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is on. But, what if Meta added an Expansion option to the current Breakdowns feature that allowed you to break down your results and view separate rows for your targeted audience and the expanded audience?

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.

Facebook Podcasts still haven't been fully rolled out, and there are rumors that Meta may change course on its investment. But, the addition of a few advertising options could make Facebook Podcasting an amazing opportunity.