Social Media Pubcast by Jon Loomer

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_General_Approach_and_Fixes.mp3
Category:management and marketing -- posted at: 4:00am MDT

There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_17-20_Minimal_Control.mp3
Category:management and marketing -- posted at: 4:00am MDT

Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_16_Purchase_Intent.mp3
Category:management and marketing -- posted at: 4:00am MDT

Sample size matters when it comes to analyzing and acting on results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_15_Sample_Size.mp3
Category:management and marketing -- posted at: 4:00am MDT

If you have a strong email list, you have a built-in advantage for targeting Facebook ads. If you don't, it's a weakness -- and something you should correct.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_14_Email_List.mp3
Category:management and marketing -- posted at: 4:00am MDT

Are people clicking on your ads but not doing anything once they get to your website? It could be due to poor website design or performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_13_Website_Performance.mp3
Category:management and marketing -- posted at: 4:00am MDT

Having the Facebook pixel on your website isn't enough. You need to have the proper events as well. This is critical to tracking, optimization, and targeting.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_12_Facebook_Pixel_and_Events.mp3
Category:management and marketing -- posted at: 4:00am MDT

The amount of traffic that goes to your website could make a major impact -- positive or negative -- on your advertising results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_11_Website_Traffic.mp3
Category:management and marketing -- posted at: 4:00am MDT

The amount you spend will impact your results. But it's not just a matter of spending more to get more results. You can spend too much for the size of an audience. Or maybe you won't spend enough to properly optimize.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_10_Budget.mp3
Category:management and marketing -- posted at: 4:00am MDT

The text in ad images rule is dead... So, now what?? Today's Pubcast absorbs the latest news, takes a step back, and analyzes where we've been and what to do now. Read the related blog post at www.jonloomer.com/20-rule



You may struggle to find success and it may have nothing to do with your ads. It could be the landing page.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_9_Landing_Page.mp3
Category:management and marketing -- posted at: 4:00am MDT

Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_8_Targeting.mp3
Category:management and marketing -- posted at: 4:00am MDT

Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_7_Placements.mp3
Category:management and marketing -- posted at: 8:00am MDT

Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_6_Optimization.mp3
Category:management and marketing -- posted at: 8:00am MDT

Just a quick welcome to make you feel... welcomed.

Go to jonloomer.com to learn more about me and how I might be able to help you!

Direct download: Pubcast_Intro.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:41am MDT

Is there a frequency that's too high? Too low? Over how much time, or does it matter?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.


Should you trust Facebook's auto-bidding options, or should you take action into your own hands?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_4_Bidding.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:00am MDT

Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.


Are there specific rules to follow when using imagery in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.


Are there specific rules to follow when using text in an ad to get the best results? We explore.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.

Direct download: 20_Factors_-_1_Copy.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 8:00am MDT

There are 20 primary factors that impact your Facebook advertising results. This is a discussion of how the impact of each factor will vary from brand to brand, and how an advertiser has varying levels of control over each one. But, they must focus on what is within their control.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.


The pixel won't work for you if you don't have it installed properly on your website. This is an introduction to the things to think about when adding the base pixel code.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm


Targeting may be the most important factor related to the success or failure of your ads. If you're not using the pixel, you lose out on extensive options that are leaving you hamstrung as an advertiser.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm


A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm


The Facebook pixel is critical to the tracking of conversions and visits to your website -- particularly for, but not limited to, your advertising.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm


As we explore the Facebook pixel, let's start from the beginning. Why is the pixel important?

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm

Direct download: Facebook_Pixel_Basics_-_1_What_is_the_Facebook_Pixel.mp3
Category:management and marketing -- posted at: 10:28am MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-12.mp3
Category:entrepreneurship -- posted at: 8:00am MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-11.mp3
Category:entrepreneurship -- posted at: 8:00am MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-10.mp3
Category:entrepreneurship -- posted at: 8:00am MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-9.mp3
Category:entrepreneurship -- posted at: 8:00am MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-8.mp3
Category:entrepreneurship -- posted at: 3:00pm MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-7.mp3
Category:entrepreneurship -- posted at: 1:49pm MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-6.mp3
Category:entrepreneurship -- posted at: 1:26pm MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-5.mp3
Category:entrepreneurship -- posted at: 12:58pm MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-4.mp3
Category:entrepreneurship -- posted at: 12:42pm MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-3.mp3
Category:entrepreneurship -- posted at: 12:16pm MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-2.mp3
Category:entrepreneurship -- posted at: 11:57am MDT

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

Direct download: solo-1.mp3
Category:entrepreneurship -- posted at: 11:52am MDT

In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered.

Cheers!


In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.

Direct download: 12-17-18.mp3
Category:management and marketing -- posted at: 12:10pm MDT

Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.

Direct download: 12-11-18.mp3
Category:management and marketing -- posted at: 12:05pm MDT

Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.

Direct download: 12-3-18.mp3
Category:management and marketing -- posted at: 7:51am MDT

What would a breakout month or year look like for your business? What are the things you should be doing right now to prepare for a breakout 2019? Jon and JR discuss on this episode of the Pubcast.

Direct download: 11-26-18.mp3
Category:management and marketing -- posted at: 7:50am MDT

On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.

Direct download: 11-19-18.mp3
Category:management and marketing -- posted at: 5:09pm MDT

Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.

Direct download: 11-12-18.mp3
Category:management and marketing -- posted at: 4:41pm MDT

Jon and JR discuss business development and how it applies to Jon's business. Enjoy!

Direct download: 11-5-18.mp3
Category:management and marketing -- posted at: 10:39am MDT

Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.

Direct download: 10-29-18.mp3
Category:management and marketing -- posted at: 9:13am MDT

Jon and John discuss a process and exercise to use in order to determine the right time to sunset -- end, stop doing -- a project, relationship, etc.

Direct download: 10-22-18.mp3
Category:management and marketing -- posted at: 6:46pm MDT

Jon and John discuss how to appreciate and recognize when you need help in your business. Pop a bottle...

Direct download: 10-15-18.mp3
Category:management and marketing -- posted at: 6:44pm MDT

Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.

Direct download: 10-8-18.mp3
Category:management and marketing -- posted at: 11:43am MDT

Jon and JR discuss executing a 90-day plan for your business, whether it be the final quarter or any 90-day block.

Direct download: 10-2-18.mp3
Category:management and marketing -- posted at: 11:42am MDT

Jon invites John Robinson to the Pub, and they discuss questions you should ask yourself regarding your business model.

Direct download: 9-24-18.mp3
Category:management and marketing -- posted at: 7:51am MDT

Jon walks through his detailed process for writing a successful blog post.

Direct download: 9-17-18.mp3
Category:management and marketing -- posted at: 11:24am MDT

Jon invites John Robinson back to the Pub, and they discuss how energetic confidence impacts the things we do as entrepreneurs.

Direct download: 9-10-18.mp3
Category:management and marketing -- posted at: 11:03am MDT

Jon and John discuss the work-from-home entrepreneur's struggle and need to recalibrate as the new school year begins.

Direct download: 8-13-18.mp3
Category:management and marketing -- posted at: 10:44am MDT

As Jon reaches the seven-year anniversary of getting laid off and ultimately starting his business, he struggles with the perils of boredom after seven years of doing the same thing. How do you get the passion back when it seems that the excitement of doing something new is gone?

Direct download: 8-6-18.mp3
Category:management and marketing -- posted at: 3:21pm MDT

Jon invites Andrew Foxwell to the Pub and they discuss the evolution of advertising across Facebook's multiple platforms and post types.

Direct download: 8-1-18.mp3
Category:management and marketing -- posted at: 1:16pm MDT

Jon invites John Robinson back to the Pub, and they discuss masterminds and whether they provide value -- and if so, how to find those that provide the most value for you.

Direct download: 7-30-18.mp3
Category:management and marketing -- posted at: 12:14pm MDT

Jon invites JR to the Pub and they discuss procrastination and the mindsets to help get out of the habit of putting things off until the last minute.

Direct download: Output_1-2.mp3
Category:management and marketing -- posted at: 1:59pm MDT

Jon invites JR back to the Pub and they isolate the primary steps to building an effective email list.

Direct download: 6-25-18.mp3
Category:management and marketing -- posted at: 11:22am MDT

Jon invites JR back to the Pub and they discuss how intent impacts inspiration for the struggling entrepreneur.

Direct download: 6-5-18.mp3
Category:management and marketing -- posted at: 5:43pm MDT

This is the fourth in a series regarding building an online membership community with John Robinson. Enjoy!

Direct download: 5-14-18.mp3
Category:management and marketing -- posted at: 4:21pm MDT

This is the third step in a series regarding online communities where Jon and John Robinson hash out the building blocks of memberships.

Direct download: 5-7-18.mp3
Category:management and marketing -- posted at: 3:55pm MDT

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

Direct download: 5-9-18.mp3
Category:management and marketing -- posted at: 2:26pm MDT

Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.

Direct download: 4-30-18.mp3
Category:management and marketing -- posted at: 7:45pm MDT

Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.

Direct download: 4-23-18.mp3
Category:management and marketing -- posted at: 7:52am MDT

Jon and John Robinson discuss the steps to designing the perfect morning for an entrepreneur.

Direct download: 4-16-18.mp3
Category:management and marketing -- posted at: 12:14pm MDT

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

Direct download: 4-11-18.mp3
Category:management and marketing -- posted at: 7:53am MDT

Jon invites JR to the Pub and they discuss understanding business roles and determining whether you're a better marketer, closer, or leader. Pop a bottle...

Direct download: 4-2-18.mp3
Category:management and marketing -- posted at: 11:15am MDT

Jon and JR discuss the habits, routines, and patterns that help run a successful business.

Direct download: 3-26-18.mp3
Category:management and marketing -- posted at: 7:19pm MDT

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

Direct download: 3-14-18.mp3
Category:management and marketing -- posted at: 10:24am MDT

Jon recorded this episode, fresh after attending and speaking at Social Media Marketing World in San Diego. JR presses him on how he approached that conference and how his approach has evolved over the years.

Direct download: 3-5-18.mp3
Category:management and marketing -- posted at: 2:45pm MDT

Jon and his backup CEO, John Robinson, discuss the entrepreneurial "rock bottom" in today's Pubcast. Pull up a barstool...

Direct download: 2-12-18.mp3
Category:management and marketing -- posted at: 12:43pm MDT

Jon invites John Robinson back to the pub, and they break down how and why to be intentional about designing your entrepreneurial life.

Direct download: 2-5-18.mp3
Category:management and marketing -- posted at: 5:09pm MDT

Jon and JR invite PHC - Entrepreneurs member Troy Horne to the Pub to discuss his business. JR uses an exercise he calls "Ground Zero" to walk through the problems and obstacles he faces as a business owner.

Direct download: 1-29-18.mp3
Category:management and marketing -- posted at: 12:30pm MDT

Jon invites JR back to the pub and they discuss how pricing strategy has crystalized for Jon during the past few months. Listen as they walk through what this strategy is and how it was chosen.

Direct download: 1-22-18.mp3
Category:management and marketing -- posted at: 8:45pm MDT

Jon invites Andrew Foxwell to the pub, and they discuss the latest news feed changes that are meant to show users more content from people and less from brands. What should brands do? What does this mean? They explore...

Direct download: 1-16-18.mp3
Category:management and marketing -- posted at: 3:20pm MDT

Jon brings John Robinson back to the Pub and they discuss how to get started in the new year.

Direct download: 1-8-18.mp3
Category:management and marketing -- posted at: 10:50pm MDT

Jon invites JR back to the show to discuss how to improve your business's sightline for 2018. The focus today will be on simplification. Pop a bottle!

Direct download: 12-18-17.mp3
Category:management and marketing -- posted at: 2:25pm MDT

Jon is by himself at the pub this week as he discusses seasonal downturns, immediate plans for 2018, and automated processes. Pull up a barstool...

Direct download: 12-11-17.mp3
Category:management and marketing -- posted at: 9:32pm MDT

Jon invites Andrew Foxwell back to the pub, and they talk about their own businesses, how they evaluate the current year, how they plan for the next year, and the methods used for those evaluations and plans. 

Direct download: 12-4-17.mp3
Category:management and marketing -- posted at: 8:43pm MDT

Jon invites John Robinson back to the Pub to discuss how they're planning for 2018. Sit back, relax... Pop a bottle!

Direct download: 11-13-17.mp3
Category:management and marketing -- posted at: 1:02pm MDT

Jon invites John Robinson to the Pub to discuss the relationship of empathy and apathy and how it impacts entrepreneurs.

Direct download: 11-6-17.mp3
Category:management and marketing -- posted at: 4:36pm MDT

Jon invites JR back to the pub to discuss entrepreneurship and the challenges of delegating and working with family and friends.

Direct download: 10-30-17.mp3
Category:management and marketing -- posted at: 5:39pm MDT

Jon invites John Robinson back to the pub to tackle entrepreneurship problems associated with failing fast and scaling up. Pop a bottle!

Direct download: 10-23-17.mp3
Category:management and marketing -- posted at: 10:02am MDT

Jon invites John Robinson back to the show to discuss some sensitive topics impacting entrepreneurs. Pop a bottle...

Direct download: 10-9-17.mp3
Category:management and marketing -- posted at: 7:08pm MDT

Jon invites John Robinson to the pub to discuss how best to design one's entrepreneurial journey for best results. Pop a bottle!

Direct download: 10-2-17.mp3
Category:management and marketing -- posted at: 10:11pm MDT

Jon invites Andrew back to the pub, and they cover several topics related to Facebook advertising, including the news that Russians used Facebook ads to impact the US election.

Direct download: 9-28-17.mp3
Category:management and marketing -- posted at: 1:47pm MDT

Jon invited JR back to the show, but this is a special episode. It was also streamed live to Jon's PHC - Entrepreneurs (beta) community. Jon and JR help PHC member Deana tackle the issue of hiring for her business. Enjoy!

Direct download: 9-18-17.mp3
Category:management and marketing -- posted at: 12:44am MDT

Jon invited his fellow ads nerd Andrew Foxwell to the Pub to talk about Facebook Business Manager. Enjoy!

Direct download: 8-30-17.mp3
Category:management and marketing -- posted at: 9:09pm MDT

Jon invites JR back to the Pub after a bit of an intentional hiatus, and they jump back into several topics that Jon grapples with as an entrepreneur. Jon also announces the launch of his new training program, Demystifying Business Manager. You can sign up at https://www.jonloomer.com/business-manager-training/

Direct download: 8-16-17.mp3
Category:general -- posted at: 9:54pm MDT

Jon and JR didn't know it at the time, but this conversation inspired the launch of a private community for entrepreneurs -- a launch that would become official a mere four hours later.

Direct download: 4-26-17.mp3
Category:management and marketing -- posted at: 4:45pm MDT

Jon and Andrew nerd out on Facebook ads as they discuss WooCommerce integration with the Facebook pixel, Facebook ad collections, wider audiences and more.

Direct download: 4-12-17.mp3
Category:management and marketing -- posted at: 7:17pm MDT

Jon invites JR back to the pub, and they discuss first impressions, guarantees, bragging and a whole lot more...

Direct download: 3-29-17.mp3
Category:management and marketing -- posted at: 10:01pm MDT

Jon and Andrew discuss Delivery Insights, social proof and manual bidding on this week's Facebook ads nerdery version of the Pubcast.

Direct download: 3-15-17.mp3
Category:management and marketing -- posted at: 8:18pm MDT

JR pulls up to the Pub to ask Jon some philosophical questions about Facebook.

Direct download: 2-22-17.mp3
Category:management and marketing -- posted at: 9:44pm MDT

Jon invites JR on the show, and JR clips up a newspaper (those are still a thing?) as inspiration for this week's topics.

Direct download: 2-1-17_Part_2.mp3
Category:management and marketing -- posted at: 11:36pm MDT

Jon invites JR on the show, and JR clips up a newspaper (those are still a thing) as inspiration for this week's topics.

Direct download: 2-1-17_Part_1.mp3
Category:management and marketing -- posted at: 11:33pm MDT

Jon invites Andrew Foxwell to the pub and they discuss the addition of Automated Rules, Jon's recent campaign results, scaling and more.

Direct download: 1-25-17.mp3
Category:management and marketing -- posted at: 10:27pm MDT

Jon invites Andrew back to the pub, and they stream this week's Pubcast live through the PHC - Elite Facebook group.

Direct download: 1-11-17.mp3
Category:management and marketing -- posted at: 2:24pm MDT