Social Media Pubcast by Jon Loomer

This is the audio version for the blog post found at jonloomer.com/tools.

Direct download: tools-audio.mp3
Category:management and marketing -- posted at: 2:06am MDT

Jon welcomes Andrew Foxwell to the pub, and they discuss lead ads, Facebook for brands that aren't direct response and Instagram. Cheers!

Direct download: 10-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:15pm MDT

This is the audio version for the blog post found at jonloomer.com/loyal.

Direct download: Loyal_Audio.mp3
Category:general -- posted at: 11:34pm MDT

Jon invites his business manager and backup-CEO John Robinson onto the Pubcast this week to discuss figuring out your industry (most don't know it!) and how to compete in it.

Direct download: 10-07-15.mp3
Category:management and marketing -- posted at: 8:27pm MDT

Jon hosts the pub solo this week and talks about ethical dilemmas and the state of marketing.

Direct download: 9-29-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:04am MDT

Jon invites his business manager John Robinson to the pub to celebrate and get a bit philosophical about numbers.

Direct download: 9-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32pm MDT

Jon welcomes Andrew Foxwell and Molly McCarty to the Pub!

Direct download: 9-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:28am MDT

Direct download: 9-9-15.mp3
Category:management and marketing -- posted at: 11:17pm MDT

Direct download: 8-28-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:25pm MDT

Jon invites Andrew Foxwell on to the Pubcast this week!

Direct download: 8-18-15.mp3
Category:management and marketing -- posted at: 10:55pm MDT

This is the audio version for the blog post found at jonloomer.com/landing-only.

Direct download: Landing_Only_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:05am MDT

Direct download: 8-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:02pm MDT

JR puts Jon on the spot about his blogging process and how he built it up so successfully.

Jon also gives a shoutout to a family friend who is going through some tough times. Positive thoughts for our little man Trevor, who had brain surgery on Wednesday!

Direct download: 8-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:56am MDT

This is the audio version for the blog post found at jonloomer.com/brands.


This is the audio version for the blog post found at jonloomer.com/see-first

Direct download: See_First_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:33pm MDT

Jon invited Andrew Foxwell to the virtual pub this week, and they chatted about the following:

- ad inventory and how important that is to success

- getting traction for ads early on in a campaign and how to do so

- what to tell clients when something doesn't work right away

- how many adjustments should you make per day in your ads?

- the best way to approach proposals and pitches

- building your network & finding new business

Direct download: 7-21-15.mp3
Category:management and marketing -- posted at: 11:22pm MDT

This is the audio version for the blog post found at jonloomer.com/lead-ads.

Direct download: Lead_Ads_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:20am MDT

In this week's Pubcast, Jon and Andrew discuss Facebook's latest tweak to the algorithm.

Direct download: 6-16-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:44pm MDT

This is the audio version for the blog post found at jonloomer.com/scratch.


This week's Pubcast focused on the following topics:

  • 1 Year of the Membership
  • A New Project
  • Importance of Doing What You Love
  • Where I’m Going
  • Staying Focused
Direct download: 6-9-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:20pm MDT

Jon invites John Robinson to the pub this week and allows him to take the wheel. JR does his job by asking Jon questions about running his business that make him uncomfortable. Enjoy!

Direct download: 6-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:47pm MDT

This is the audio version for the blog post found at jonloomer.com/fan-visit.


In this episode of the Social Media Pubcast, Jon covers the following:

  • Some numbers just aren't that important
  • How much do fans still matter?
  • Stop caring so much about the 20% rule!
Direct download: 5-26-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:34am MDT

This is the audio version for the blog post found at jonloomer.com/fans-matter.

Direct download: Fans_Matter_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:53pm MDT

Jon welcomes Andrew Foxwell back to the virtual pub, and this week they talk about the following:

  • Instant Articles: Are they good or bad for marketers?
  • View Tags
  • "Call Now" Button
  • Changes to Events

Enjoy!

Direct download: 5-19-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:56am MDT

This is the audio version for the blog post found at jonloomer.com/convert.

Direct download: Convert_Factors_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:09pm MDT

In this episode of the Pubcast, the following topics were covered:

  • 180 Days WCA
  • Rejected Facebook Ad
  • Convert With Confidence
  • Video Experiment
Direct download: 5-12-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MDT

On this week's Social Media Pubcast, I invited my backup CEO and business manager John Robinson to the show. We did things a little differently this week as I let him take the wheel and ask me questions. His job was to make me feel uncomfortable. He succeeded!

Themes this week:

1. Accountability
2. Recommitting
3. Asking for Help

If you want to speed ahead, here is when you can find different topics:

4:30 "I don't know" mindset and quitting
6:40 Personal accountability
10:40 Team accountability and delegation
16:00 Being vulnerable enough to ask for help
17:54 Worrying and being fearless
20:20 Delegating fearlessly
24:40 A weird relationship with clutter
28:20 Help from others for accountability
31:30 Acknowledging your skills and motivation
33:00 Setting goals

Thanks for listening!

Direct download: 5-5-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 5:29pm MDT

This is the audio version for the blog post found at jonloomer.com/bid.

Direct download: Bidding_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:29am MDT

In this week's Pubcast, Jon covered the following topics:

  • How to message people to get what you want / How not to respond
  • Facebook Video Experiment
  • Workshop/PHC Numbers 
Direct download: 4-27-15.mp3
Category:management and marketing -- posted at: 4:37pm MDT

This is the audio version for the blog post found at jonloomer.com/frequency.

Direct download: Reach_Frequency_Audio.mp3
Category:management and marketing -- posted at: 10:40pm MDT

Join Jon and Andrew Foxwell as they talk about the following:

• Time management
• How entrepreneurs earn time off
• Facebook's latest algorithm update
• Is organic reach REALLY down to 2.6%?
• Is there a Facebook ads bubble?

Direct download: 4-22-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:47am MDT

Following are the main topics for this episode:

  • On baseball and remembering why we do what we do
  • On seeing the fruits of our labor
  • Reflecting on SMMW 2015 and public speaking
  • Early returns on a new business model
Direct download: 4-15-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:33pm MDT

This is the audio version for the blog post found at jonloomer.com/location.

Direct download: Location_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:06pm MDT

This is the audio version for the blog post found at jonloomer.com/shares.

Direct download: Faceboocalypse_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:12am MDT

This is the audio version for the blog post found at jonloomer.com/fb-targeting.

Direct download: Targeting_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:08am MDT

Jon invites his friends and hands out beers to John Robinson, Andrew Foxwell, Jenny Brennan and a "celebrity" guest before Emeric Ernoult makes a surprise appearance.

Direct download: 3-27-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:38pm MDT

This is the audio version for the blog post found at jonloomer.com/links

Direct download: Locowise_Post_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:07pm MDT

Put on your hard hats! Jon and Andrew fight through construction and all sorts of mishaps to cover all of the latest in Facebook marketing.

Direct download: 3-17-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:41pm MDT

This is the audio version of the blog post found at jonloomer.com/long.

Direct download: Long_Game_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:46pm MDT

Preparing to Speak
- I am not a seasoned public speaker. It makes me nervous. I have long had a fear of it. But I am learning to enjoy it. It all comes down to preparation.
- DON’T WAIT UNTIL THE LAST MINUTE (or at least the VERY LAST minute)
- Pick a topic you have talked about before and are passionate about.
- Break it down into a pain, a story and a solution.
- Create an outline first and slides second.
- Ask the audience questions. Get them involved.
- Plan everything but also plan for spontaneity
- Limit the text on each slide. Use slides as a guide to keep you on track, not as the entire content.
     - SOMEONE SHOULD NOT BE ABLE TO LOOK AT THE SLIDES AND NO EXACTLY WHAT YOU SPOKE ABOUT!
- Do something fun, entertaining or unexpected.
- Write and re-write. Practice by yourself and for someone else. And edit again. Time it. 
 
On SMMW 15
- So awesome. 
- Everyone going to be there.
- This time I’m going to have friends with me — RECOMMENDED for shy, antisocial types!
- Go to stuff, but don’t feel like you need to go to everything!
- BE SOCIAL!
- Have a plan!
- Planning on quick “Pubcast” style interviews.
- No real expectations, except that I expect to enjoy myself!
 
On Vacations, Relaxing and LETTING GO
- I’m going to get as much work done as I can before leaving
- I’m going to do as little work as I can when I’m there
- Seeing the sights with my family
- Not going to be cooped up in a room
- I will do less. Something will slip. And it will be OKAY.
- It’s also why I have a team. My business will not implode.
- If you don’t have a team now, work towards having one — or work towards having some sort of backup plan when you’re away — so you can enjoy it!
 
On how you must be motivated by more than money
- Baseball season
- Every decision I make is with this time of year in mind (partnerships, public speaking, traveling, commitments)
- You must decide what motivates you. Envision what you desire and envision the motivation — the big way — and allow it to guide you.
- This weekend, my boys’ baseball seasons officially get under way. And our lives are about to get crazy.
- I work from home because of this time of year.
- I started my own business because of this time of year.
- I rarely travel because of this time of year.
- I have created a scalable business that requires less of my time, less maintenance, less production because of this time of the year.
 
On creating an environment that is perfect for production
- I have a cluttered desk.
- I share an office with my family.
- The office has a glass door and sits immediately outside the entryway to the house from the garage.
- New office is downstairs, away from everyone.
- New office will combine video studio, audio studio and writing/production.
- New office will have one big, empty white wall for recording, carpet for sound absorption.
- New office will have a standing desk, beanbag chair and treadmill.
- New office will be DECLUTTERED and have only what I need to be productive.

 

- It doesn’t mean designing a new room. But create a space for production, free of distractions.
Direct download: 3-11-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:22am MDT

This is the audio version for the blog post found at jonloomer.com/rules.


In this episode of the Social Media Pubcast, Jon talks about the following:

  • Quietly rolling out a new business model
  • Stop boring your loyal readers in the name of the click!
  • Playing the "long game" and proof of it's effectivness
Direct download: 3-6-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:32am MDT

This is the audio version for the blog post found at jonloomer.com/rs.

Direct download: Relevance_Score_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:21am MDT

In this episode of the Pubcast, Jon talks about the following:

 

Pirated Content

  • Should you care?
  • What should you do?
  • What does it say about your customers?

Raising Prices

  • How should you communicate it?
  • When should you raise prices?

Importance of Auditing

  • What Jon stumbled on
  • What you should audit

Highlights of the Experiment

 

Direct download: 2-24-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:01am MDT

This is the audio version for the blog post found at jonloomer.com/dynamic.


In this episode of the Pubcast, Jon invites fellow Facebook ads geek Andrew Foxwell to chat about multi-product Facebook ads, creative optimization, Business Manager, relevance scores and Facebook ad structure strategy. There's also a secret little discount for the PHC. CHEERS!

Direct download: 2-20-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:25pm MDT

This is the audio version for the blog post found at jonloomer.com/multi-product.


In this week's episode, I covered the following topics...

  • Lists: The good and the bad
  • Bad reviews and what to do about them
  • Course focused to membership focused
  • The battle with pricing
  • Latest on the Experiment
Direct download: 2-13-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:32am MDT

This is the audio version for the blog post found at jonloomer.com/targeting.

Direct download: Facebook_Ad_Targeting_Audio.mp3
Category:general -- posted at: 6:15pm MDT

In this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.
Direct download: 2-3-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:51pm MDT

This is the audio version for the blog post found at jonloomer.com/dead.

Direct download: Reach_Dead_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:53am MDT

Pull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics...
 
The Redesign
  • Why?
  • History
  • What?
    • Parallax Pro
    • New logo tweak
    • New featured images
    • Mashshare
    • Commenting
    • Support
    • TOO MUCH FACE?
More Plans
  • Falling out of love with Infusionsoft
  • PHC site moving
  • PHC Revamp (more content)
  • Referral Program
  • Fewer Courses
Updates to Power Editor

 

  • Multi-product ads
  • Partner Category Cleanup
  • No More Unpublished Posts?
Direct download: 1-30-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:25am MDT

This is the audio version for the blog post found at jonloomer.com/promote-podcast.

Direct download: Promote_Podcast_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:08pm MDT

On this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics:

  • The Green Bay Packers debacle, and parallels to business
  • The future of video on Facebook
  • A closer look at Jon's Facebook ads experiment
  • The value of Lookalikes and a hidden gem
Direct download: 1-21-15.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:04am MDT

This is the audio version for the blog post found at jonloomer.com/ctr.

Direct download: Facebook_CTR_Audio.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:45pm MDT

Here's an overview of this episode...
 
My Journey
  • I don’t have any regrets
  • I could have done things differently, but I didn’t — part of the journey
  • Looking back, I wish I was more willing to invest early
  • Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT!
  • Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things.
  • I didn’t, and that’s okay!
 
1) Determine an Initial Niche (this can change!)
  • Focus on a group that spends money
  • Focus on an area of expertise
  • Focus on an area where you could write a TON of content
 
2) Invest in a Home Base
  • Website
  • Logo
  • Photos
  • Hosting
  • DON’T SKIMP
 
3) Create a TON of written content
  • Write a list of questions you get from customers or potential customers
  • Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questions that likely come up
  • These questions are your blog posts
  • Determine a frequency that you can maintain and commit to
  • Share across Facebook, Twitter, etc.
 
4) Create How-To Videos
  • 1-3 minutes
  • Extension of the written content. HELP people interested in your related industry.
  • Upload to YouTube.
  • Upload to Facebook.
 
5) Create a Lead Magnet and Build an Email List
  • Pick an email list software (MailChimp, AWeber, Infusionsoft, etc.)
  • Create a guide, ebook, checklist, webinar or something of value that you can offer in exchange for it
  • Use OptinMonster, Pippity, etc. to push the opt-in to visitors
 
6) Facebook ads
  • Invest whatever makes sense in the early going. Prepare to grow. At least $1/day, but more if possible.
  • Create a Facebook page
  • Target website visitors and email subscribers (low amount early) to like your page, drive traffic and opt-in
  • Create lookalike audiences to do the same
  • Target interests and split test vs. lookalikes
  • Over time, your website visitors, email list and fans will grow. You will then move more of your budget to those groups.
 
CLOSING

 

  • More to come
  • Guests
  • Audio versions of blog posts
  • jonloomer.com/pub
  • Subscribe, rate and review
Direct download: 1-16-15.mp3
Category:management and marketing -- posted at: 12:28pm MDT

This is the audio version for the blog post found at jonloomer.com/interest-test.

Direct download: Interest_Test_Audio.mp3
Category:management and marketing -- posted at: 10:27pm MDT

This is the audio version for the blog post found at jonloomer.com/spam.

Direct download: Spam_Audio.mp3
Category:management and marketing -- posted at: 11:20pm MDT

Dan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not??

Here's what was covered...

Review of 2014:
  • AMAZING!
  • Insane growth.
  • Email list from 10k to 50k.
  • Consistent revenue growth.
  • Building a team — now have “backup CEO” John Robinson
  • Wrote less — averaged once per week vs. 3-5/week
  • Still set traffic records
  • Personally — Baseball was awesome!
  • Just really fun building this thing. No experience doing it.
 
Resolutions:
  • No more winging it!
  • Refine a daily and weekly routine for work, health and play.
  • Better structure and processes for campaigns and customer service.
  • Get back to consistent blogging — thinking about 1-3 posts per week.
  • New branding and website design.
  • LOTS OF FACEBOOK VIDEO!
  • Get the Pubcast going again, but more structure. SCHEDULE GUESTS.
  • Develop an application or other software product.
  • Develop a new community product for companies looking for advertising consultants.
  • Experiment with things I haven’t done before and that make me feel uncomfortable (more public speaking, masterminds)
 
Resolutions (Personal):
  • Keep a clean desk.
  • Don’t overwork.
  • Read one book per month.
  • Run a half marathon.
  • Win another state championship!
  • Better organize time with my wife and kids.
  • Put away the device!
 
Important Tools I Use:

 

  • Infusionsoft
  • ZenDesk
  • DriftRock Flow
  • Power Editor
  • AdEspresso
  • Evernote
  • Photoshop
  • GoToWebinar
  • Basecamp
  • Screenflow
  • Google Analytics

 

Direct download: 1-5-15.mp3
Category:management and marketing -- posted at: 9:52pm MDT

This is the audio version for the blog post found at jonloomer.com/ads-experiment.

Direct download: Facebook_Ads_Experiment_Audio.mp3
Category:social media marketing -- posted at: 3:01pm MDT

This is the audio version for the blog post found at jonloomer.com/interest-targeting.

Direct download: Organic_Post_Interest_Targeting_Audio.mp3
Category:social media marketing -- posted at: 10:59pm MDT

This is the audio version for the blog post found at jonloomer.com/naming

Direct download: Naming_Convention_Audio.mp3
Category:social media marketing -- posted at: 2:40pm MDT

This is the audio version for the blog post found at jonloomer.com/reports-checklist

Direct download: Ad_Reports_Checklist_Audio.mp3
Category:management and marketing -- posted at: 2:04am MDT

This is the audio version for the blog post found at jonloomer.com/remarketing.

Direct download: 8_WCA_Strategies_Audio.mp3
Category:social media marketing -- posted at: 11:20pm MDT

This is the audio version for the blog post found at jonloomer.com/quality. To learn more about the workshops that cover Facebook ad reporting I mentioned here, check out the 2015 FB Mastery Workshops here.

Direct download: Click_Quality_Audio.mp3
Category:social media marketing -- posted at: 12:58pm MDT

This is the audio version for the blog post found at jonloomer.com/holidays

Direct download: Holiday_Fail_Audio.mp3
Category:social media marketing -- posted at: 4:36pm MDT

This is the audio version of the blog post found at jonloomer.com/value

Direct download: Facebook_Post_Value_Audio.mp3
Category:social media marketing -- posted at: 11:03pm MDT

This is the audio version of the blog post found at jonloomer.com/quit

Direct download: Quit_Facebook_Audio.mp3
Category:management and marketing -- posted at: 10:39pm MDT

This is the audio version for the blog post found at jonloomer.com/fb-promo

Direct download: Promotional_Posts_Audio.mp3
Category:management and marketing -- posted at: 11:53pm MDT

This is the audio version for the blog post found at jonloomer.com/unfollow

Direct download: Unfollow_Audio.mp3
Category:management and marketing -- posted at: 12:26am MDT

This is the audio version for the blog post found at jonloomer.com/dur.

Direct download: Daily_Unique_Reach_Audio.mp3
Category:management and marketing -- posted at: 11:04am MDT

This is the audio version for the blog post found at jonloomer.com/tags.

Direct download: URL_Tags_Post_Audio.mp3
Category:management and marketing -- posted at: 11:26pm MDT

This is the audio version for the blog post found at jonloomer.com/copyblogger.

Direct download: Copyblogger_Audio.mp3
Category:management and marketing -- posted at: 3:07pm MDT

This is the audio version for the blog post found at jonloomer.com/website-traffic

Direct download: Drive_Website_Traffic_Audio.mp3
Category:management and marketing -- posted at: 12:38pm MDT

This is the audio version of the blog post found at jonloomer.com/pixels

Direct download: Multiple_Pixels_Audio.mp3
Category:management and marketing -- posted at: 12:00pm MDT

This is the audio version for the blog post found at jonloomer.com/story.

Direct download: My_Story_Audio.mp3
Category:management and marketing -- posted at: 12:22pm MDT

This post is a plea to entrepreneurs to stop appealing to the lowest common denominator. Produce for your target audience -- a very tight niche -- and you will see results.

Direct download: 9-24-14.mp3
Category:management and marketing -- posted at: 7:58pm MDT

This is the audio version for the blog post found at jonloomer.com/scrape-uid

Direct download: Scrape_UID_Post_Audio.mp3
Category:social media -- posted at: 11:52am MDT

This is the audio version for the blog post found at jonloomer.com/multiple-wca

Direct download: Multiple_WCA_Audio.mp3
Category:social media -- posted at: 5:09pm MDT

This is the audio version for the blog post found at jonloomer.com/click.

Direct download: Click_Bait_Audio.mp3
Category:social media -- posted at: 12:08pm MDT

This is the audio version for the blog post found at jonloomer.com/sets

Direct download: New_Ad_Sets_Audio.mp3
Category:management and marketing -- posted at: 2:18pm MDT

JR puts Jon on the spot this week as he breaks down his process for blogging and what it takes to find success with content. 

Jon also has a special message for a small friend who could use some positive thoughts.

Direct download: 8-12-14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:52am MDT

This is the audio version for the blog post found at jonloomer.com/gate

Direct download: Like_Gating_Audio.mp3
Category:social media -- posted at: 2:58pm MDT

This is the audio version of the blog post found at jonloomer.com/page-likes.

Direct download: facebook_page_likes_strategies_audio.mp3
Category:social media -- posted at: 3:00am MDT

This is the audio version for the blog post found at jonloomer.com/clicks.

Direct download: Clicks_vs_Website_Clicks_Audio.mp3
Category:social media -- posted at: 12:13pm MDT

This is the audio version of the blog post found at JonLoomer.com/budget.

Direct download: Facebook_Ad_Budgeting_Audio.mp3
Category:management and marketing -- posted at: 2:50pm MDT

Direct download: 6-24-14.mp3
Category:management and marketing -- posted at: 11:36pm MDT

This is the audio version for the blog post found at JonLoomer.com/rhc.

Direct download: Audio_for_RHC_Post.mp3
Category:management and marketing -- posted at: 12:25pm MDT

Direct download: 6-5-14_1.mp3
Category:management and marketing -- posted at: 4:30pm MDT

Direct download: 5-30-14.mp3
Category:management and marketing -- posted at: 4:13pm MDT

This is the audio version of the blog post found at jonloomer.com/car.

Direct download: Facebook_Automotive_Targeting_Audio.mp3
Category:management and marketing -- posted at: 12:02pm MDT

This is the audio version of the blog post found at jonloomer.com/behavior

Direct download: Behavioral_Targeting_Audio.mp3
Category:management and marketing -- posted at: 11:57am MDT

This episode was broken down into the following sections:

  • Starting a Podcast
  • The Equipment Breakdown
  • Creating a Content Strategy
  • What is my Theme?
  • Resources

Creating the foundation of your Podcast:

  • Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience?
  • Start Simple: It can be overwhelming. Learn the basics and experiment.
  • Don't stress over all the details of getting started
  • Create a Budget for Equipment

What kind of Equipment will I need?

Creating a Content Strategy:

  • Consider Having Interviews
  • Audio versions of blog posts
  • Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
  • A Different Direction: Create a Podcast that is different than other content you are providing on your channels
  • Consider Your Target Audience
  • Ask Your Audience! Feedback could lead the way

What is my Theme?

  • Create a theme that stands out
  • Have Fun! Be Yourself.
  • Structure: As you create more podcast add structure for flow to your recording

Bust a Move with Sound!

  • Hire Some Help: Find an expert who can help you with editing and sound effects
  • Sounds Effects: Free and Purchased - Soundsnap

Save your seat for  my upcoming live event on my favorite topic Website Custom Audiences.  Learn more details about the WCA Workshop: Master FB Website Retargeting here

Direct download: 5-16-14.mp3
Category:management and marketing -- posted at: 4:26pm MDT

This is the audio version for the blog post found at http://jonloomer.com/more-demographics.

Direct download: More_Demographics_Audio.mp3
Category:management and marketing -- posted at: 1:00pm MDT

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!).

The main topic this week is the process of setting up a referral program, broken down as follows:

  • Why He Set Up a Referral Program
  • Struggles
  • How He Set it Up
  • The Program Itself
  • Dealing With Complaints
  • Looking Forward

Pop a bottle! Let's do it...

Direct download: Pubcast_Unplugged.mp3
Category:management and marketing -- posted at: 1:45pm MDT

This is the audio version for the blog post found at http://jonloomer.com/program.

Direct download: Referral_Program_Blog_Post_Audio.mp3
Category:management and marketing -- posted at: 11:52pm MDT

This is the audio version for the blog post found at jonloomer.com/demographics.

Direct download: Facebook_Ad_Reports_Audio.mp3
Category:management and marketing -- posted at: 11:50am MDT

This is the audio version of the blog post found at jonloomer.com/placement.

Direct download: Facebook_Costs_by_Placement.mp3
Category:management and marketing -- posted at: 12:21pm MDT

This episode was broken down into the following sections:

  • Growing Pains of Business Growth
  • Price Changes: Setting Your Price of Your Products and Services
  • Responding to Your Audience: Working Through Questions and When to Respond.

Some Things to Consider...

Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following:

  • How much time does it take you to create, manage, etc.?
  • What is your time worth to you? Be honest and fair to yourself.
  • What is the market for a similar product or service?
  • How many do you expect to sell?
  • How many do you need to sell at certain price to be worth your while?
  • Who is your target market? Keep in mind your audience may change over time.
  • How much will customers pay?
As you grow, inquiries increase. Weeding out the trolls.
  • Is the question about your product or service?
  • Do people pay for the information that is being requested for free?
  • Is the question reasonable?
  • Do you need help to respond to the reasonable questions?

Raise a glass to growing your business! Need some help to continue to propel your Facebook Marketing? Stop by my blog at jonloomer.com to learn about the lateset Facebook news.

 

Direct download: 4-25-14.mp3
Category:management and marketing -- posted at: 6:28pm MDT