If you have anxiety about ChatGPT and AI making your job obsolete, allow me to talk you off of this ledge.

Is it scary? Yes. Absolutely. This technology is likely to be more impactful and disruptive than anything we've seen since the birth of the internet.

That's scary.

But think back to the advent of the internet. Think back to how business was done prior to that point. It was different. Was the internet scary? Yes!

Your clients suddenly had access to all of the information in the world. All they needed to do was use the internet or run a Google search. But they still hired you to do it for them because you were good at the internet.

AI is like this. It's going to make certain things much easier to do. Let's imagine, for example, that anyone could assemble an ads strategy or develop a website in a matter of minutes with the help of AI. Imagine how that changes things.

Well, your client may be able to do that. But so could all of their competitors. How are they going to separate themselves? How are they going to compete?

You will still be needed, assuming you don't stick your head in the sand and hope this technology goes away. It isn't going away.

How you are needed will change. But if you leverage the technology to make you better and more valuable at what you do, you will still be needed.

I fully admit that this is scary. The unknown makes me anxious, too. There's plenty of bad that could come from this technology. And the same can be said about the internet.

Try not to focus on doom and gloom hypotheticals. Get to know the technology. And understand how you can best leverage it.

That will put you so far ahead of most people, who will be reactive and struggle to catch up.

Jon and Luke discuss the potential impact and use cases of ChatGPT and AI during this incredible time of discovery, innovation, and change.

Much of the criticism and skepticism in reaction to ChatGPT and AI is misplaced due to a misunderstanding of its value and purpose. Let's shed some light on how you should look at it...

This is a question I get a lot. Should you update your creative every couple of weeks? Every month? How can you avoid ad creative fatigue? There are three factors to consider.

The most common question I get these days is how I edit my videos. In some cases, I think the question is misguided. But I explain what I do here...

If you're an entrepreneur, this is a critical time of the year. Start 2023 by doing these five things.

You should have revenue and KPI goals. But first, you need to establish content marketing production goals. If you accomplish them, you'll be more likely to reach those KPI goals.

While the claim that you can compete against yourself in the same auction is a myth, Auction Overlap can still lead to problems. In this Shot, Jon explains what Auction Overlap is and this issues that can result.

The Pubcast is back! After a long hiatus, Jon invites John Robinson, his business manager and Backup CEO, back to the Pub with drinks in hand.

Topics discussed:

• Taking the Pubcast for granted
• The importance of trying new things
• How velocity contributes to learning
• Why you should create bad videos
• The source of motivation
• Making the cash register go ka-ching
• The similarities between baseball and business
• Swimming and learning to float

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Here's how to create a powerful video funnel with Facebook ads.

1. Publish videos regularly to Facebook and Instagram. I'm publishing one or two Reels per day.

2. Create an audience of anyone who watched 95% of any of your videos during the past 7 days. You'll need to update this audience every time you publish a new video.

3. Target this group with another video. I use an Awareness campaign with Reach optimization because this is a small group, but use what you're comfortable with.

4. Create a custom audience of those who watched 95% of THAT video during the past 21 days or so. These people watched at least one video to completion during the past 7 days AND this video. They are clearly engaged.

5. Target this group to promote your product. Once again, I use Reach, but use what you want.

Feel free to try it out!