The Pubcast with Jon Loomer

Not every marketing effort needs to have the goal of making money. In fact, there are times when you should create content with the explicit purpose of providing value while expecting nothing in return. Here's why...


How do you establish your campaign budget? Don't guess. Here's a simple formula to get you thinking about the ideal amount to accomplish your goals.

Direct download: PubcastShot_-_Budget.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT

If you're a slow-talker who fumbles your words and struggles to get to the point (not mentioning any names here), short-form video can seem especially intimidating. You can actually do it without changing yourself or adding pressure to keep a recording concise and clean. Here's how...


In this Pubcast Shot, Jon quickly explains the best possible setup when managing ads for clients. Stay within these guidelines. It may be more work up front, but you'll be happy you did it.


In this Pubcast Shot, Jon discusses his recent pivot towards short-form video, walking through what he did during the month of October.

Direct download: PubcastShot_-_Pivot.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:59am MDT

In some huge news for advertisers, Meta is bringing back 28-day click attribution. This is huge for connecting conversions to our advertising efforts. Here's what you need to know.

Direct download: Pubcast11012022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:29pm MDT

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do.

Read the related blog post here:

https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/

Don't forget to subscribe, rate, and review!

Direct download: Pubcast10102022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends!

Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/

Don't forget to subscribe, rate, and review!

Direct download: Pubcast10032022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast.

Read his tutorial here:

https://www.jonloomer.com/facebook-lead-ads-gated-content/

Don't forget to subscribe, rate, and review!

Direct download: Pubcast09262022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.

You can also read a blog post I wrote on this:

https://www.jonloomer.com/custom-metrics-facebook-ads-manager/

Don't forget to subscribe, rate, and review!

Direct download: Pubcast09142022.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:10pm MDT