Fri, 16 December 2022
The content creation graveyard is littered with creators who started and gave up. The beginning is the hardest part. This is how you can approach short-form video with the right frame of mind...
Direct download: PubcastShot_-_Give_Up.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 15 December 2022
Some of the conversions that Facebook reports in Ads Manager never required someone to click on your ad. Here are two examples.
Direct download: PubcastShot_-_When_View_Through_Happens.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Wed, 14 December 2022
If you host a podcast, it really is that simple...
Direct download: PubcastShot_-_Get_to_the_Point.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 13 December 2022
If someone shares your ad and the person you did not pay to reach converts, Facebook will not report it. They could, but they don't. Likewise, if you have the pixel and conversion events on your website, Facebook knows if someone who engaged with your organic post converted. Facebook could highlight that, too. So, why don't they?
Direct download: PubcastShot_-_Organic_Conversions.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Mon, 12 December 2022
One of the most common sources of confusion among advertisers is a misunderstanding of how Facebook credits an ad for a conversion. Here's a quick explanation of how that works.
Direct download: PubcastShot_-_Attribution.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Fri, 9 December 2022
A successful 2023 starts with a plan. A plan requires prioritization and grouping of similar tasks by day to be as focused as possible. Here's how you can approach it...
Direct download: PubcastShot_-_A_Plan.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 8 December 2022
Do you feel disorganized and scattered? It's probably because you're winging it. Here's how you can get focused and specialized...
Direct download: PubcastShot_-_Stop_Winging_It.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Wed, 7 December 2022
Some of the most popular content attempts to tell us how easy it is to accomplish some of the most difficult things. We want easy when we are unable or willing to do the hard stuff. Embrace the difficulty. That's how you'll grow!
Direct download: PubcastShot_-_Stop_Chasing_Easy.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 6 December 2022
There are a couple of updates Facebook advertisers desperately need that could drastically improve the quality and effectiveness of video views audiences.
Direct download: PubcastShot_-_Video_Views_Audiences.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Mon, 5 December 2022
Should you go completely broad with your Facebook ads targeting? No interests, no lookalike audiences, nothing? The strategy actually has some merit, but only for certain circumstances.
Direct download: PubcastShot_-_Going_Broad.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |