Fri, 2 December 2022
The frustrating part about short-form video is that it's not always evident that you're making an impact. If you create videos the way I do, you will rarely see direct ROI. But I was given two powerful examples recently of the impact that these videos are making.
Direct download: PubcastShot_-_Video_Examples.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 1 December 2022
There are countless factors that contribute to the performance of your ads -- some that you can control and some you can't. Here are 20 in under 60 seconds...
Direct download: PubcastShot_-_20_Reasons.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Wed, 30 November 2022
The Audience Expansion products should work, in theory. But there's one underlying problem with how they work now. And that problem could easily be solved with the addition of a very basic feature.
Direct download: PubcastShot_-Problem_with_Expansion.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 29 November 2022
If you're new to TikTok, you're not ready to create ads yet. Take a step back and go through this process first...
Direct download: PubcastShot_-_First_Thing_TikTok_Ads.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Mon, 28 November 2022
You cannot assume that all platforms are the same. Your goals can change because people on some platforms consume content differently. Here's what I learned...
Direct download: PubcastShot_-_Adjust.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Wed, 23 November 2022
As we head into Black Friday, Cyber Monday, and the holiday shopping season generally, know that this time isn't ideal for every brand. It's possible you should consider pulling back on ads by either lowering your budget or pausing for now.
Direct download: PubcastShot_-_Pull_Back.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Tue, 22 November 2022
Traffic and engagement campaigns for Facebook advertising are mostly unusable. But that could instantly change if Facebook made this one option available...
Direct download: PubcastShot_-_Quality_Optimization.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Mon, 21 November 2022
You can have Facebook optimize for a high Return on Ad Spend rather than focusing on the volume of purchases. Here's how that works...
Direct download: PubcastShot_-_Value_Optimization.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Fri, 18 November 2022
Jon is suddenly hyper-focused on creating TikTok ads-related content. Why is that? Is he abandoning Facebook? Let's get straight to the point...
Direct download: PubcastShot_-_Abandoning_Facebook.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 17 November 2022
The algorithm is powerful. It can do things quickly and automatically that is simply not possible to do manually. But there are times when this powerful algorithm can work against you.
Direct download: PubcastShot_-_Empty_Clicks.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |