The Pubcast with Jon Loomer

Facebook's made several changes to advertising lately related to iOS 14. The changes most likely to impact businesses is the 8-event limit and domain verification. Jon walks through how this impacts different types of businesses.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02212021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:58pm MDT

These four things have become a new part of Jon's EVERYDAY routine. But, don't get lost in what these four things are. Think more about what categories they fall into.

  1. Coffee (CREATE/HOBBY)
  2. Meditation (MENTAL HEALTH)
  3. Run (PHYSICAL HEALTH)
  4. Read (LEARN/DISCOVER)

After a tough 2020 personally, Jon got away from these things. He learned how important they are to keeping him on track and leading a fulfilling life.

Want to provide feedback or share your story with Jon? Email him at jon@jonloomer.com.

Direct download: Pubcast_-_02082021.mp3
Category:self improvement -- posted at: 10:12pm MDT

If you are a Facebook advertiser who sells products on a third-party website, you may be panicking right now. Jon walks you through why and what to do in the meantime.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02052021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:59am MDT

In this episode, Jon talks about an error you may be seeing in Ads Manager and how it's related to iOS 14. He then walks through the 8-event limit, how to set it up, and what you need to know.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02042021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:46pm MDT

In this episode, Jon breaks down how Facebook ad targeting could be impacted due to the iOS 14 updates.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02022021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:00am MDT

In this episode, Jon breaks down how Facebook is adjusting Facebook ads attribution in response to iOS 14 and how it will impact your results.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02012021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:14am MDT

In this episode, Jon attempts to break down the impact of the iOS 14 update on Facebook advertising into the simplest terms.

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_01292021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 1:12pm MDT

Now that you understand the 20 factors and how they impact your advertising results, what can you do about them? How should you approach them?

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.


There are some factors, like industry, that you have minimal control over as an advertiser, but make a major impact on results. It's important that you consider these things when measuring your performance.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.


Unlike Google advertising, Facebook provides few opportunities for targeting people with purchase intent. Your ads appear in their feed, in most cases, when they aren't thinking about buying. This can create a challenge.

To get access to the free Facebook Advertising Fixes video series,  go to jonloomer.com/faf.