Tue, 23 November 2021
On October 22nd, I created a campaign that was meant to reward and incentivize engagement with my website. We're reaching the end of it now, and I wanted to provide an update on what I've seen and what I've learned so far that I can apply elsewhere.
Direct download: Pubcast_Shot_-_Engagement_Incentive_Update.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 22 November 2021
A couple of weeks ago, I started an experiment where I wanted to see if I could create a campaign that could reach most of my Facebook followers. I was curious how long it would take, how much it would cost, whether it was possible, and how Facebook would determine whom to reach first. This is an update of what I'm seeing so far...
Direct download: Pubcast_Shot_-_Reach_All_Update.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Sun, 21 November 2021
I'll admit it: I have a problem when it comes to an obsession with numbers. Especially when I've recently launched a campaign. Check. Refresh. Come back. Refresh again. Am I the only one?
Direct download: Pubcast_Shot_-_Numbers_Addiction.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Sat, 20 November 2021
I know that well-meaning advertisers can get ads rejected and get ad accounts shut down for seemingly no reason. This message is not for you. Make sure to subscribe so you'll be notified of future episodes!
Direct download: Pubcast_Shot_-_The_Right_Way.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 19 November 2021
I've been experimenting with podcasting on Facebook for a few weeks now, and I've gotta say that I'm bullish. I don't get excited about much. But even though it's still very new and Facebook has barely scratched the surface related to what they CAN do with podcasting, the future looks bright. In this episode, I break down what podcasting on Facebook is, why it's impactful, my experience so far, and the exciting places this could go.
Direct download: Pubcast_-_11152021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 7:00am MDT |
Thu, 18 November 2021
I use a Facebook ads funnel to drive traffic, build my email list, and increase sales. In this Shot, I break down the mechanics.
Direct download: Pubcast_Shot_-_Facebook_Ads_Funnel.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Wed, 17 November 2021
It absolutely baffles me that Facebook doesn't do more to inform marketers and advertisers of organic conversions. They have the information. It wouldn't be hard to surface it. And this information could significantly impact our overall impressions of a post or ad. More on today's Shot!
Direct download: Pubcast_Shot_-_Organic_Conversions.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Tue, 16 November 2021
One of the most frustrating changes for advertisers related to iOS 14 is the removal of the "Compare Windows" feature and unification of an Attribution Setting. I explain in today's Shot!
Direct download: Pubcast_Shot_-_Compare_Windows.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Mon, 15 November 2021
We hear a lot about the negative impact of changes related to iOS 14 to Facebook advertisers. Some of them are real and some are imagined. But the biggest change is one that we don't talk enough about.
Direct download: Pubcast_Shot_-_Attribution_Change_Impact.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Sun, 14 November 2021
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!
Direct download: Pubcast_Shot_-_iOS_Remarketing.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |