Sat, 13 November 2021
Effective January 19, 2022, Facebook will be removing thousands of interest targeting options related to health causes, sexual orientation, religious practices and groups, political beliefs, social issues, and more. I provide the details and my thoughts in this Shot!
Direct download: Pubcast_Shot_-_Targeting_Options_Removed.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:00pm MDT |
Fri, 12 November 2021
Okay, maybe the question isn't just CAN you, but SHOULD you? The question inspired me to try. In this episode, I breakdown what my approach was and the truly interesting results I'm seeing so far. I'm learning some things that I will likely apply to other campaigns later. Take a listen!
Direct download: Pubcast_-_11112021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 11 November 2021
Today's Pubcast Shot answers a question from Samantha Shaler. Pubcast Shots are short, bite-sized bits for when you're on the run. To submit your own question, send it to info@jonloomer.com (with the subject: Pubcast Shot Question) or send a message to my Facebook page.
Direct download: Pubcast_Shot_-_iOS_14.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 6:00am MDT |
Wed, 10 November 2021
I was asked recently what my predictions were for Facebook advertising for 2022, and this was my answer. Pubcast Shots are short, bite-sized bits for when you're on the run.
Direct download: Pubcast_Shot_-_Predictions.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:00am MDT |
Thu, 4 November 2021
I was wrong. While I felt Facebook's algorithm made sense initially YEARS AGO and had the potential to be used for good, I was wrong. Facebook has had plenty of time to tweak and adjust and make it right. They've instead taken intentional steps that underline their own greed. Pop a bottle...
Direct download: Pubcast_-_11042021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:04pm MDT |
Thu, 28 October 2021
Ooooooh, baby! Big announcement today as the "Facebook" parent company name is now "Meta." Does it matter? What does it mean? Listen to my thoughts and read my blog post here: https://www.jonloomer.com/facebook-is-meta/
Direct download: Pubcast_-_10282021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 7:14pm MDT |
Tue, 26 October 2021
This was difficult to record. I've kept my struggles largely to myself. But in this episode, I discuss how the pandemic impacted me personally and ultimately my business. We love celebrating the big accomplishments. But it's important to talk about the downturns, too. Hopefully this is something that others can relate to. You aren't alone. |
Wed, 13 October 2021
In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization. Read the related blog post here: https://www.jonloomer.com/facebook-ads-optimization-problems/
Direct download: Pubcast_-_10132021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 4:49pm MDT |
Wed, 6 October 2021
As we continue to reflect on my first 10 years in business, it's important to acknowledge many of the struggles I've faced, particularly during the most recent five. There are unique challenges I was not prepared for, and many of the struggles I faced were self-inflicted if not partly by design. Pop a bottle... |
Wed, 15 September 2021
During the third year of my business, traffic exploded. I found monthly recurring revenue and I tackled my fear of public speaking. This is that story... |