The Pubcast with Jon Loomer

To continue this series about my first 10 years in business, I take a look at Year 2 -- a pivotal and active year in every respect. I wrote 277 blog posts this year, finding a niche in advanced Facebook marketing and advertising. I started interviewing industry experts, hosting a podcast, and launching products. It was a big, big year. Pop a bottle, and enjoy the story!

Direct download: Pubcast_-_09172021.mp3
Category:entrepreneurship -- posted at: 8:00am MDT

In this video, I explore months 8-12 of my first year in business. It was when I finally started seeing consistent traffic (I published 134 posts during that stretch). While I had yet to create a product, I explore my early learnings from starting a podcast and initial methods of driving revenue.

Direct download: Pubcast_-_09102021.mp3
Category:entrepreneurship -- posted at: 1:48pm MDT

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...

Direct download: Pubcast_-_09032021.mp3
Category:entrepreneurship -- posted at: 10:00am MDT

This is the second in a series where Jon reflects on building his business, 10 years later. In this episode, Jon goes through what he did during the first month after he was laid off. He started a website... And it didn't quite go the way you'd expect!

Direct download: Pubcast_-_08272021.mp3
Category:entrepreneurship -- posted at: 6:03pm MDT

Jon recently celebrated 10 years since he was laid off (for the second time). While his business wasn't technically born on that day, he hasn't collected a paycheck from an employer since then. In this episode, he reflects on what was happening during that first 10 days: What he thought he wanted, what he was doing, and what he was feeling.

Direct download: Pubcast_-_08202021.mp3
Category:entrepreneurship -- posted at: 4:11pm MDT

The iOS 14 changes related to Facebook ads are finally being enforced. What do you need to know? We cover it in this episode.

Read my blog post on this here:

https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/

Here are some links to ways I can help:

  1. iOS 14 Resources
  2. iOS 14 FAQ
  3. Join PHC - Elite
  4. Schedule a One-on-One
Direct download: Pubcast_-_05122021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 10:53am MDT

You may want to get access to or share access for a custom conversion. This is likely to become a bigger issue related to iOS 14 and Aggregated Event Measurement. How custom conversions are shared will depend first on how they are created.

Read my blog post on this here:

https://www.jonloomer.com/how-to-share-facebook-custom-conversions/

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_03112021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 2:43pm MDT

Your clients may not understand what's happening with iOS 14 or the direction of the advertising industry. They may expect better results than they received last year. It's your job to prepare them.

Read my blog post on this here:

https://www.jonloomer.com/prepare-clients-for-ios-14/

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_03042021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 9:02pm MDT

The. changes to Facebook ads from iOS 14 will only be the beginning. We're heading down a path of less tracking, less relevant, and less personalized ads. Forget the impact on advertisers and Facebook's bottom line for a second. How will users react?

Read my blog post on this here:
jonloomer.com/these-ads-suck/

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02252021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 12:13am MDT

A LOT of Facebook advertisers are freaking out right now about iOS 14. Don't be one of them. Remain calm. We'll get through this together...

If you'd like to learn more about how to prepare for iOS 14, sign up for Jon's latest training at jonloomer.com/facebook-ads-ios14.

Direct download: Pubcast_-_02232021.mp3
Category:advertising, content marketing, marketing, social media -- posted at: 11:20pm MDT