Social Media Pubcast by Jon Loomer (management and marketing)

Pull up a barstool! Here’s this week’s show notes:


1)    1)  New Featured User Question Segment


-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes...

- Premium Support (live chat)

- Better interface for Power Editor

- Allow anyone to access any test feature they want


Want to be a featured fan on the Pubcast and have your question answered by Jon?
Click here:


2)    2) On Vacation/Broken iPhone woes


3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app


4)    4) Changes to Post Level and Page Level Exports


- Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback

- Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics

- Post Level: Talking About This, Stories, Viral stats are gone; Nothing New


5)    5) Why you need to use Conversion Tracking

- Ad 1 had 773 clicks, $.02 CPC, $.26 CPM

- Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM

- Ad 1 had 13 conversions ($287 value on $31.81 spend)

- Ad 2 had no conversions ($18.41 spend)


6)      6) Related links:



Direct download: Jon_Loomer_Podcast_10-15.mp3
Category:management and marketing -- posted at: 1:06am MST

Show Notes for this week’s Pubcast:


Become a Featured Fan on the Pubcast!


 - Subscribe via iTunes

- Review the Pubcast

- Leave a question


Transition to Infusionsoft

- I need a VA with Infusionsoft experience!

- email

- Go sign up!

- 4-4:30p every Wednesday EST


Social Media Success Summit

- Public speaking tips


Ad Create Flow Updated

- Deja Vu (June 2012)

- Clicks to Website, Website Conversions, Page Post Engagement, Page Likes,

App Installs, App Engagement, Offer Claims, Event Responses

- Clean flow in self-serve ad tool

- Also nice image upload option

- Power Editor: Stupid

- Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS)

- Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers)

- Conversion Specs gone

- Still can use old ads


New Insights

- Change to navigation

- Change to Exports

- Favorite stuff


3 Facebook Metrics that Don't Mean What You Think They Mean

- Total Reach/Organic Reach

- People Talking About This/Engaged Users

- Post Clicks



Direct download: Jon_Loomer_Podcast.mp3
Category:management and marketing -- posted at: 6:25pm MST

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing:

Here are a few things they covered…

  • His upcoming book Social Hustle Surf, and discussion of the value of writing a book
  • A creative way to get a wall-sized whiteboard for free
  • Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed
  • Graph Search change and what it means to users and marketers
  • Editing posts
  • Facebook's longevity versus newer social networks: Will younger people use Facebook in the future?


Tell your friends about the Pubcast and spread the word!

Direct download: Jon_Loomer_Podcast_Blake.mp3
Category:management and marketing -- posted at: 5:09pm MST

PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing:

  • But first, they had to discuss a little NFL and the Green Bay Packers
  • New Optimization Image Sizes
  • Link thumbnail + stats: – do they lead to more shares and web traffic?
  • New API – Robust search functions and the Twitter model for news events
  • Hashtags Study – What happens with viral reach? How are they best serviced?


Find Chad:

Twitter: @chadwittman

Tell your friends about the Pubcast and spread the word!

Direct download: Jon_Loomer_Podcast_Chad_Wittman1.mp3
Category:management and marketing -- posted at: 11:42pm MST

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box!

Also on this episode, Jon discusses his 4 steps on Growth and Contests:

The Challenge: Grow to 20,000 Likes

Step 1: Know Your Value Proposition

Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers.

Why should someone like your page? What is interesting about you? What is unique? What value do you provide?

What can you share on a daily basis to make a person's (not FAN's) life better?

Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number.



Step 2: Execute that Value Proposition

Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to educate or entertain.

Build organically.


Step 3: Attract with Ads

Offer something of value that appeals to your target audience in exchange for a like.

Micro targeting


Step 4: Contests?


Some links:


Upcoming Milestones:

- 3,000,000 Page Views




- = 50% off coaching session

- = 50% off Power Editor training program


If you like the Pubcast, please tell your friends!

Direct download: Jon_Loomer_Podcast_9-20_Solo.mp3
Category:management and marketing -- posted at: 6:25pm MST

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success.

Check out some of the topics he’ll cover in this week's episode:

  • The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal?
  • How to measure Facebook ad success – what are “silly stats” vs good stats?
  • The 5 stats you need to follow for successful Facebook ad reporting
  • 4 steps to building an effective Facebook sales funnel

Related Links: 

FB Marketing Advanced University: Power Editor updates:



Go to to tell your friends that the Pubcast is awesome!

Direct download: Jon_Loomer_Podcast_Solo_9-10.mp3
Category:management and marketing -- posted at: 8:54pm MST

PUBCAST: Secrets, Strategies and Sales with Amy Porterfield

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.  

Check out some of the topics they'll cover in this week's episode:

  • Amy's secrets and strategies for creating a successful sales funnel
  • Different models for using Facebook ads
  • Turning fans into leads - split testing tabs vs outside landing pages
  • Collecting leads with giveaways and sales pages
  • How to use Facebook Ads to get more fans
  • Podcasting and how to promote a podcast
  • Building an email list vs increasing relevant fans vs selling
  • The recent FB algorithm change
  • Negative feedback - what does it really mean?
  • Timeline promotional strategies

Related Links: 






  • Algorithm Change

  • Negative Feedback

  • Timeline Promotions


 Find Amy:

 "Everything that has taken me a lot of effort has always produced bigger results."




Direct download: Jon_Loomer_Podcast_Amy_Porterfield.mp3
Category:management and marketing -- posted at: 10:19pm MST

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast.

Here are a few of the topics we covered this week:

  • Balancing the life of an entrepreneur and fatherhood
  • Making a difference and changing lives
  • Technology and the creation of art
  • Financial security vs. innovation
  • The obsession over stats
  • Storytelling and earning trust

Here are a couple of links mentioned in this episode:

Find Marcus here:

Direct download: Marcus_Sheridan_-_Final_Pubcast.mp3
Category:management and marketing -- posted at: 10:34pm MST

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it!

Check out some of the topics they'll cover in this week's episode:

  • Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas!
  • Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy?
  • Promotional strategies on Facebook and the FBX platform for retargeting: how does it work? 
  • Pros and cons of using Perfect Audience vs AdRoll for FBX.
  • Chad's new project, answers the question, "What's the most shared content by similar audiences?"
  • Does engagement go up when posting via a mobile device?

Related Links: (there's a lot but this is the mecca of useful info!)

Find Chad:

PS. Facebook Marketing Advanced University is now ready with all 5 sections! Sign up for my Power Editor training course! 

Direct download: Jon_Loomer_Podcast_Chad_Wittman.mp3
Category:management and marketing -- posted at: 9:46pm MST

PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode:

  • How Brian transitioned into a comedy career after being frustrated working in e-commerce 
  • Choosing your career path and deciding what works for you as a business owner
  • The science behind promoting posts successfully on Facebook
  • 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares
  • Metrics that matter when consulting for a business
  • Why you should never have more than 10 ads in a campaign
  • The decision making process of when to promote a post after it has been created
  • Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump
Find Brian:

Related Links:

1. Sign up for my Power Editor training course! Time is running out on getting it for half off!

Direct download: Jon_Loomer_Podcast_Brian_Carter.mp3
Category:management and marketing -- posted at: 10:15pm MST