Social Media Pubcast by Jon Loomer (management and marketing)

My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics...

The Life of an Entrepreneur and Life/Work Balance

The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do.

My life has been incredibly busy lately, and a big reason for that is baseball. I'm a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I've had.

This busy baseball season came at the expense of business. I simply didn't have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right?

That said, I am working on the redesign of my site. I'll continue to use Genesis Framework, but I am moving to a mobile responsive theme (more on that soon!). 

I'm also working on a new online training program. I've been working on and delaying this for months, but I'm hoping to finally go public soon. I'll be opening for pre-pays shortly, giving early arrivals a big discount. Stay tuned!

If you haven't noticed, I'm making my One-on-One Coaching Sessions a higher priority for my business. This has been a hugely successful program, both for my clients and for my business. Simply go to JonLoomer.com to reserve a session. You'll have 45 minutes to get one-on-one time with me to talk about whatever your issues are with Facebook or content marketing.

Just for listening to today's show, you get a discount. Listen for the promo code!

Facebook Hashtags

The big news is that Facebook has launched hashtags. So, what are they? How should you use them? And what are the problems with hashtags? I discuss these things in great detail.

 

Tools I Use

 

People often ask me about what tools I use or recommend that make my Facebook marketing easier. I wrote a post on this, but here are the main ones and a short description:

 

ShortStack: What I've used for a year and a half to build all of my Facebook tabs. Love this tool!

 

AgoraPulse: Can be used for creating tabs, community management and a whole lot more. I use it for data analysis.

 

PerfectAudience: One of the tools I use to create FBX -- Facebook retargeted ads. This is the future of Facebook marketing. Use this link to get a free $70 trial -- this covers the ads themselves, too!

 

AdRoll: Another service that I use to create FBX ads. Use this link to get a free $60 trial that covers everything including the ads.

 

PropelAd: Helps you understand which posts you should promote based on interaction. I also use this to get alerts when posts are doing especially well.

 

PostPlanner: This tool has been a lifesaver for me regarding bulk scheduling Facebook posts. But also great for many problems associated with Facebook community management and content development.

 

Sit back and enjoy. CHEERS!

Direct download: Pubcast_0626.mp3
Category:management and marketing -- posted at: 10:52pm MDT

Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search.

Here are a few of the topics we covered:

  • The dangers of hashtag spam
  • The great potential of Facebook hashtags for businesses
  • Hashtag best practices
  • Narrow vs. broad hashtags
  • The potential of Graph Search
  • Content marketing and the realities regarding small business
  • Content attracts, media engages and sales processes convert

Here are a few of the links that were mentioned:

You can find Jeff at JeffKorhan.com and @JeffKorhan on Twitter. Also make sure to buy his book, Built-in Social!

Like the Pubcast? Don't forget to subscribe, rate and review!

Direct download: Jeff_Korhan.mp3
Category:management and marketing -- posted at: 11:35pm MDT

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Here are a few topics that we discussed:

Here are a few places you can -- and MUST -- find Danny:

Direct download: Danny_Brown.mp3
Category:management and marketing -- posted at: 12:32am MDT

Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.

Topics in this episode include:

  • Is it smart to repost old content?
  • The most underrated component of EdgeRank
  • Frequency vs. Distribution
  • Using PostPlanner to bulk upload evergreen content
  • Content Engine vs. Google Reader
  • Post Gating vs. News Feed Targeting

Here are some links that were mentioned:

Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!

Direct download: Josh_Parkinson_0606.mp3
Category:management and marketing -- posted at: 11:59pm MDT

PUBCAST: 4 Steps to Going Mobile with Jamie Turner

 

Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics:

  • Marketing schemes to get free beer (seriously!)
  • 4 easy things you can do today to get involved in mobile
  • Apps and WordPress themes to help you go mobile

Throughout this episode, a few links and tools were mentioned. Here they are:

Make sure you follow Jamie's work on on 60SecondMarketer.com and 60SecondCommunications.com. Cheers!

P.S. FREE 93 Page eBook!: Go to JoBarnesOnline.com/fbebook to get your free 93-page eBook featuring Jon, Mari Smith, Amy Porterfield and others. Enjoy!

 

Direct download: Jamie_Turner.mp3
Category:management and marketing -- posted at: 11:19pm MDT

John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.

Following are some of the topics we discussed:

  • The advantage of non-profits: Giving people meaning
  • Differences and similarities in approach to and struggles with Facebook between non-profits and for-profits
  • Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
  • Promoted Posts

Here are links to a few of the things mentioned on this show:

You can find John in the following places:

Don't forget to subscribe, rate and review on iTunes or wherever you listen!

Direct download: John_Haydon.mp3
Category:management and marketing -- posted at: 12:19pm MDT

Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics:

  • Is EdgeRank an official term?
  • Affinity is built through repeated engagement
  • Comments drive four times the clicks as likes
  • The impact of Negative Feedback on EdgeRank
  • A theory on declining Reach
  • The future of "best time to post"

Make sure you follow Chad's work in the following places:

Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!

Direct download: Chad_Wittman.mp3
Category:management and marketing -- posted at: 11:09pm MDT

This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics:

  • The birth of Grandma Mary
  • The value of social media marketing conferences
  • Power Editor and using it to learn about your subscribers
  • The death of the Notifications Box in the Admin Panel
  • The change to Promoted Posts, removing "Fans Only" option
  • Facebook contests, and the tools Andrea uses (including TabSite!)

Here are some links and articles that were discussed:

You can find Andrea at AndreaVahl.com and on Facebook at FB.com/GrandmaMaryShow. Follow her now!

Direct download: Andrea_Vahl_Pubcast.mp3
Category:management and marketing -- posted at: 10:18pm MDT

Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen!

Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading.

Some links and topics mentioned:

If you liked the Pubcast, don't forget to subscribe, rate and review!

Direct download: Dennis_Yu_Pubcast_417.mp3
Category:management and marketing -- posted at: 1:51am MDT

The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think!

In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including...

Social Media Marketing World

I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming.

Update to Promoted Posts

Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down.

Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS]

Partner Categories

Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature.

Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful

Please Subscribe, Rate and Review! 

I want this to be the biggest, best Facebook marketing podcast anywhere. But the Pubcast can't get there without your help! If you liked it, pelase make sure to subscribe, rate and review.

Thanks for listening! 

Direct download: Social_Media_Pubcast_0412.mp3
Category:management and marketing -- posted at: 10:58pm MDT