Thu, 27 June 2013
My special guest this week is YOU! Welcome to the virtual pub, where you and I get drunk on social media. I sipped on a Sam Adams Porch Rocker this week while I discussed the following topics...
The Life of an Entrepreneur and Life/Work Balance
The nice thing about recording by myself this week is that it gave me an opportunity to give you some insight into some of the things I'm dealing with. I don't have it all figured out, and I go through many of the struggles you do.
My life has been incredibly busy lately, and a big reason for that is baseball. I'm a huge baseball fan, and my three boys are all now playing. I coached my two oldest boys this year, and it was definitely the most fulfilling season I've had.
This busy baseball season came at the expense of business. I simply didn't have time to take on another client, start an online program or redesign my site. You pick and choose what is worthwhile, right?
That said, I am working on the redesign of my site. I'll continue to use Genesis Framework, but I am moving to a mobile responsive theme (more on that soon!).
I'm also working on a new online training program. I've been working on and delaying this for months, but I'm hoping to finally go public soon. I'll be opening for pre-pays shortly, giving early arrivals a big discount. Stay tuned!
If you haven't noticed, I'm making my One-on-One Coaching Sessions a higher priority for my business. This has been a hugely successful program, both for my clients and for my business. Simply go to JonLoomer.com to reserve a session. You'll have 45 minutes to get one-on-one time with me to talk about whatever your issues are with Facebook or content marketing.
Just for listening to today's show, you get a discount. Listen for the promo code!
Tools I Use
People often ask me about what tools I use or recommend that make my Facebook marketing easier. I wrote a post on this, but here are the main ones and a short description:
ShortStack: What I've used for a year and a half to build all of my Facebook tabs. Love this tool!
AgoraPulse: Can be used for creating tabs, community management and a whole lot more. I use it for data analysis.
PerfectAudience: One of the tools I use to create FBX -- Facebook retargeted ads. This is the future of Facebook marketing. Use this link to get a free $70 trial -- this covers the ads themselves, too!
PropelAd: Helps you understand which posts you should promote based on interaction. I also use this to get alerts when posts are doing especially well.
PostPlanner: This tool has been a lifesaver for me regarding bulk scheduling Facebook posts. But also great for many problems associated with Facebook community management and content development.
Sit back and enjoy. CHEERS!
Thu, 20 June 2013
Jeff Korhan pulls up a barstool on this week's Social Media Pubcast, and we get drunk on Facebook Hashtags and Graph Search.
Here are a few of the topics we covered:
Here are a few of the links that were mentioned:
Like the Pubcast? Don't forget to subscribe, rate and review!
Fri, 14 June 2013
This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.
Here are a few topics that we discussed:
Here are a few places you can -- and MUST -- find Danny:
Thu, 6 June 2013
Josh Parkinson of PostPlanner stopped by the Pubcast with an espresso and Bailey's in hand, and he and Jon got drunk on Facebook content strategies. Jon, sipping a Longboard Lager, peppered Josh with questions on how he could make his own Facebook publishing more efficient.
Topics in this episode include:
Here are some links that were mentioned:
Make sure you check out PostPlanner's awesome Facebook content posting tool. Jon uses it for bulk scheduling, but will also be testing it out for content discovery. Cheers!
Thu, 30 May 2013
Jamie Turner of 60SecondMarketer.com pulled up a barstool this week and we got drunk on mobile marketing. On this episode of the Social Media Pubcast, sponsored by JoBarnesOnline.com, we talked about the following topics:
Throughout this episode, a few links and tools were mentioned. Here they are:
P.S. FREE 93 Page eBook!: Go to JoBarnesOnline.com/fbebook to get your free 93-page eBook featuring Jon, Mari Smith, Amy Porterfield and others. Enjoy!
Fri, 24 May 2013
John Haydon stopped by the Social Media Pubcast this week, and the result is a power packed 45 minutes about Facebook marketing. John and I met at an NTEN conference in Atlanta about four years ago, and he's also a very big reason why I'm doing what I'm doing today. Listen for more on why.
Following are some of the topics we discussed:
Here are links to a few of the things mentioned on this show:
You can find John in the following places:
Don't forget to subscribe, rate and review on iTunes or wherever you listen!
Thu, 2 May 2013
Chad Wittman of EdgeRank Checker pulled up a barstool to the virtual bar, and we got nerdy over Facebook stats. This episode of the Social Media Pubcast, sponsored by TabSite, was loaded with great points, themes and topics:
Make sure you follow Chad's work in the following places:
Also an exciting offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!
Thu, 25 April 2013
This week's Pubcast, sponsored by TabSite, was an absolute blast. Andrea Vahl, AKA Grandma Mary, stopped by, and we chatted about the following hot topics:
Here are some links and articles that were discussed:
Fri, 19 April 2013
Dennis Yu of BlitzMetrics is one of my go-to people regarding advanced Facebook advertising topics. He is deep in it, and often has access to tools that very few are using or knowledge of tools that aren't yet released. This is a must listen!
Topics include the potential impact of Partner Categories and creative ways to realize incredible results from Custom Audiences. We also dip a bit into where Dennis thinks Facebook is heading.
Some links and topics mentioned:
If you liked the Pubcast, don't forget to subscribe, rate and review!
Thu, 11 April 2013
The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think!
Social Media Marketing World
I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming.
Update to Promoted Posts
Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down.
Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS]
Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature.
Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful
Please Subscribe, Rate and Review!
I want this to be the biggest, best Facebook marketing podcast anywhere. But the Pubcast can't get there without your help! If you liked it, pelase make sure to subscribe, rate and review.
Thanks for listening!