Social Media Pubcast by Jon Loomer (Interview)

David Foster of Hubze pulled up a seat at the virtual bar this week to cover a wide array of topics. We talked so much that I ended up having to edit out 20 minutes of this conversation. What is left is podcasting gold!

David is an amazing example of a guy who built a company from scratch, bootstrapping with no formal training in programming or design. Hubze is a successful company today, and they are preparing to launch a very exciting new product. To learn more about the product and how you can help fund it, check out

We also covered topics that included Facebook privacy, marketing with your head and of course the new Facebook News Feed and our first impressions.

Also make sure to check out my blog post on Everything You Need to Know About the New Facebook News Feed for all of the details, both for users and marketers.

Direct download: social-media-pubcast-david-foster.mp3
Category:Interview -- posted at: 12:21am MDT

Blake Jamieson pulled up a seat at the virtual bar on this week's Social Media Pubcast and we had an absolute blast. Blake's main claim to fame is taking the Pool Supply World Facebook Page from nothing to more than 75,000 engaged Fans in a very short period of time. Blake shares his secrets of success.

We also talk about Graph Search. I find it hilarious that neither of us have it yet, but Blake's mom does. Blake's mom actually comes up a couple of times in this chat!

Blake and I also take a nice, deep dive into the discussion of metrics; namely Facebook Reach and understanding the metrics that matter for your particular goal. Of course we talk about the reporting bug and our annoyance over that topic as well as sift through the data regarding which types of content are best for generating website traffic -- second guessing what many of us have been doing for quite a while.

If you liked this episode, make sure to subscribe, rate and review since that's the only way I can be found by more listeners. Also be sure to subscribe to my newsletter for regular tips and strategies -- not regurgitated news -- that will keep you ahead of the curve in the Facebook marketing game.

Thanks for listening!

Direct download: blake-jamieson-podcast-0301.mp3
Category:Interview -- posted at: 11:32pm MDT

PUBCAST: Blogging and Email Marketing Strategies -- with Danny Brown

World reknowned blogger Danny Brown pulls up a barstool and fills up his glass as he and Jon tackle several topics. Danny, the author of -- one of Social Media Examiner's Top 10 Social Media Blogs of 2013, discusses his numerous transformations and why he redesigns as often as he does (he and Jon both built their sites on Genesis) and how he uses his blog to build his business now. We also debate email marketing tools, frequency and strategies as well as the importance of getting unsubscribes. Make sure to check out Danny's new company ArCompany as well as his new book called Influence Marketing, co-written with Sam Fiorella about social influence.

If you enjoyed this podcast, make sure that you do the following:

Direct download: social-media-pubcast-danny-brown.mp3
Category:Interview -- posted at: 10:55pm MDT

Josh Parkinson of PostPlanner sat down at the virtual bar to talk about about tips, tricks and strategies to getting into the News Feeds of Fans. Josh is the founder of PostPlanner, an awesome tool that helps you do just that. Josh with a glass of cognac, a bottle of Smithwick's in my hand, we also took a few minutes to talk about music (check out Josh's band kONTRAdICTION).

Direct download: social-media-pubcast-021513.mp3
Category:Interview -- posted at: 10:34am MDT

Jon welcomes Marcus Sheridan (AKA The Sales Lion) to today's show. The two sit at the virtual bar (Marcus with a Diet Coke, Jon with a Stout) to discuss business KPIs. Marcus asserts that comments and social shares are overrated while Jon isn't so sure (here is the blog post he wrote that inspired the discussion). The two also discuss money keywords and the importance (or lack thereof) of short blog posts or videos.

Marcus has been a major influence on Jon's career during the past year, and is the main reason this podcast was created in the first place. Make sure you follow Marcus' blog at for brutally honest and entertaining posts that will help you improve your content marketing. You can also find him on Twitter (@TheSalesLion) or listen to his podcast called Mad Marketing with The Sales Lion.

Direct download: podcast35-marcus-sheridan.mp3
Category:Interview -- posted at: 3:29pm MDT