PUBCAST: Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format

The Pubcast got an upgrade! New intro music, new structure, new fun. Take a listen and let me know what you think!

In this week's Pubcast, I drink at the virtual bar by myself. But there's still plenty of fun stuff to talk about, including...

Social Media Marketing World

I had an amazing time in San Diego at this event sponsored by Social Media Examiner. Virtually everyone was there, and I had an awesome time. I share what I learned and how this event was inspiration for me to make changes to the Pubcast -- as well as what other changes may be coming.

Update to Promoted Posts

Many are reporting that Facebook has removed the ability to target Fans only with Promoted Posts. Is this a big deal? I break it down.

Also read my blog post on this here: Facebook Promoted Posts: Fans Only Option Removed [DO THIS]

Partner Categories

Facebook has quietly rolled out a potentially poweful advertising tool that will allow marketers even more ability to target the users they want with Partner Categories. Listen to my thoughts about this new feature.

Also read my blog post on this here: Facebook Partner Categories: Ad Targeting Becomes More Powerful

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