Social Media Pubcast by Jon Loomer

This episode was broken down into the following sections:

  • Balancing Work and Home: It's okay
  • The New Facebook Ad Campaign
  • Facebook Page Tagging

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Master the Facebook Metrics that Matter! There is still time left to join in on FB Marketing Advanced University: Insights progam at half off! 

Direct download: 3-7-14.mp3
Category:management and marketing -- posted at: 11:43pm MST

This is the audio version of the blog post found at jonloomer.com/adsets.

Direct download: AdSets.mp3
Category:management and marketing -- posted at: 11:26pm MST

This is the audio version of a blog post found at jonloomer.com/shiny.

Direct download: Shiny.mp3
Category:management and marketing -- posted at: 12:37pm MST

This episode was broken down into the following sections:

  • WhatsApp Acquisition
  • The Value of Facebook Ads
  • The Power of Website Custom Audiences
  • Using Facebook Ad Reports

[Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"]

Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads.

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

Direct download: 2-25-14.mp3
Category:management and marketing -- posted at: 11:59pm MST

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

 

The Death of Facebook Interest Targeting: Shifting Budget Priorities

 

WCA Lookalike: Target Facebook Users Similar to Website Visitors

 

Creating audio version of some blog posts

 

  • What do you think?
Direct download: 2-21-14edit.mp3
Category:management and marketing -- posted at: 2:48pm MST

This is the audio version of a blog post written on JonLoomer.com. Read that post at jonloomer.com/interests.

Direct download: Interest_Targeting_Audio.mp3
Category:management and marketing -- posted at: 8:06pm MST

FACEBOOK CALL TO ACTION BUTTONS

  • What they are
    • Shop Now
    • Learn More
    • Sign Up
    • Book Now
    • Download
  • Why it’s a big deal
  • Creating for ads
  • Creating for organic posts
  • How to use

 

BLOGGING TIPS TO SUCCESS

  • Reflection…
  • TIPS
    • Niche focus!
    • Write consistently — A LOT EARLY
    • Answer a very specific question with your posts
    • Start an email list early
    • Professional theme and design
    • Readability
    • Make it easy to share
    • Funnel into your blog from multiple locations
    • Networking
    • Set Goals

MENTIONED AND RELATED LINKS

 

Direct download: 2-14-14.mp3
Category:marketing -- posted at: 12:35am MST

This is the audio version of a blog post written on JonLoomer.com. Read that post at jonloomer.com/wcalookalike.

Direct download: wca-lookalike-audio.mp3
Category:management and marketing -- posted at: 12:35pm MST

This is a bit of an experiment. The written version of this blog post is found here:

http://jonloomer.com/fraud

Do you like having an audio version? Let me know!

Direct download: FacebookFraudAudio.mp3
Category:management and marketing -- posted at: 6:26pm MST

Purchase tickets to Social Media Marketing World:

bit.ly/jlsmmw

 

SME Top 10

 

- Grateful. Thanks to SME, the judges and YOU!

- Congrats to the others on the list as well as those who didn’t make it. Use it as motivation!

- 300k page views in January

- Diversifying into blog coaching? But how?

- How does this change things? Does it at all?

 

IMPACT OF WCA

 

- Cut CPL in half

- Strategies

- Build Likes

- Drive Traffic

- Increase sales

 

IMPORTANCE OF EMAIL LIST

 

TOTAL

13,326

FB Referrals

23,000

From My FB Page

11,869

 

 

MONTHLY REACH AND FREQUENCY DISTRIBUTION

 

15 posts in January that reached (TOTAL) 1200 - 1999 people

- out of 32k - 36k fans

- 3.75% - 5.5%

 

Daily Total Reach Totals

- All between 10k - 35k

 

28 Days Organic Reach

- 102,073

 

28 Days Total Reach

 

- 695,223

 

Frequency Distribution

 

1

 2

 3

 4

 5

 6-10

 11-20

21+

386,899

 115,648

 54,372

 31,371

 19,623

 41,828

 22,284  

23,198

Direct download: 2-7-14.mp3
Category:management and marketing -- posted at: 2:27am MST