Social Media Pubcast by Jon Loomer

This is the audio version of the blog post found at jonloomer.com/car.

Direct download: Facebook_Automotive_Targeting_Audio.mp3
Category:management and marketing -- posted at: 12:02pm MST

This is the audio version of the blog post found at jonloomer.com/behavior

Direct download: Behavioral_Targeting_Audio.mp3
Category:management and marketing -- posted at: 11:57am MST

This episode was broken down into the following sections:

  • Starting a Podcast
  • The Equipment Breakdown
  • Creating a Content Strategy
  • What is my Theme?
  • Resources

Creating the foundation of your Podcast:

  • Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience?
  • Start Simple: It can be overwhelming. Learn the basics and experiment.
  • Don't stress over all the details of getting started
  • Create a Budget for Equipment

What kind of Equipment will I need?

Creating a Content Strategy:

  • Consider Having Interviews
  • Audio versions of blog posts
  • Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
  • A Different Direction: Create a Podcast that is different than other content you are providing on your channels
  • Consider Your Target Audience
  • Ask Your Audience! Feedback could lead the way

What is my Theme?

  • Create a theme that stands out
  • Have Fun! Be Yourself.
  • Structure: As you create more podcast add structure for flow to your recording

Bust a Move with Sound!

  • Hire Some Help: Find an expert who can help you with editing and sound effects
  • Sounds Effects: Free and Purchased - Soundsnap

Save your seat for  my upcoming live event on my favorite topic Website Custom Audiences.  Learn more details about the WCA Workshop: Master FB Website Retargeting here

Direct download: 5-16-14.mp3
Category:management and marketing -- posted at: 4:26pm MST

This is the audio version for the blog post found at http://jonloomer.com/more-demographics.

Direct download: More_Demographics_Audio.mp3
Category:management and marketing -- posted at: 1:00pm MST

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!).

The main topic this week is the process of setting up a referral program, broken down as follows:

  • Why He Set Up a Referral Program
  • Struggles
  • How He Set it Up
  • The Program Itself
  • Dealing With Complaints
  • Looking Forward

Pop a bottle! Let's do it...

Direct download: Pubcast_Unplugged.mp3
Category:management and marketing -- posted at: 1:45pm MST

This is the audio version for the blog post found at http://jonloomer.com/program.

Direct download: Referral_Program_Blog_Post_Audio.mp3
Category:management and marketing -- posted at: 11:52pm MST

This is the audio version for the blog post found at jonloomer.com/demographics.

Direct download: Facebook_Ad_Reports_Audio.mp3
Category:management and marketing -- posted at: 11:50am MST

This is the audio version of the blog post found at jonloomer.com/placement.

Direct download: Facebook_Costs_by_Placement.mp3
Category:management and marketing -- posted at: 12:21pm MST

This episode was broken down into the following sections:

  • Growing Pains of Business Growth
  • Price Changes: Setting Your Price of Your Products and Services
  • Responding to Your Audience: Working Through Questions and When to Respond.

Some Things to Consider...

Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following:

  • How much time does it take you to create, manage, etc.?
  • What is your time worth to you? Be honest and fair to yourself.
  • What is the market for a similar product or service?
  • How many do you expect to sell?
  • How many do you need to sell at certain price to be worth your while?
  • Who is your target market? Keep in mind your audience may change over time.
  • How much will customers pay?
As you grow, inquiries increase. Weeding out the trolls.
  • Is the question about your product or service?
  • Do people pay for the information that is being requested for free?
  • Is the question reasonable?
  • Do you need help to respond to the reasonable questions?

Raise a glass to growing your business! Need some help to continue to propel your Facebook Marketing? Stop by my blog at jonloomer.com to learn about the lateset Facebook news.

 

Direct download: 4-25-14.mp3
Category:management and marketing -- posted at: 6:28pm MST

This is the audio version for the blog post found at jonloomer.com/nurture.

Direct download: WCA_Nurture_Sequence_Audio.mp3
Category:management and marketing -- posted at: 12:33pm MST